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Making Herstory: Cherokee Women's Stickball, Natalie M. Welch, Jessica Siegele, Zachary T. Smith, Robin Hardin Jan 2019

Making Herstory: Cherokee Women's Stickball, Natalie M. Welch, Jessica Siegele, Zachary T. Smith, Robin Hardin

Faculty Publications

Cherokee stickball amongst the Eastern Band of Cherokee Indians is a sporting tradition that precedes written records. Historical and academic texts have focused on men’s participation in the sport. However, Cherokee women participated in their own stickball games as recent as a decade ago, and stories exist of women playing stickball in the late nineteenth century. Many in the community believe stickball should not be played by women and doubt evidence of women playing historically. Researchers sought to understand the intersectionality of gender and ethnic identity for female stickball players who took the field to play stickball at the turn …


Wildlife Viewing: The Impact Of Money-Back Guarantees, Takahiro Kubo, Taro Mieno, Koichi Kuriyama Jan 2019

Wildlife Viewing: The Impact Of Money-Back Guarantees, Takahiro Kubo, Taro Mieno, Koichi Kuriyama

Department of Agricultural Economics: Faculty Publications

Wildlife sightings are not always guaranteed. To address this risk, tour operators often offer a money-back guarantee as a refund mechanism. However, studies have overlooked the influences of such refund mechanisms on tourists' tour participation decisions and tourism revenue. We conducted choice experiments to examine the impact of such mechanisms using a case of Amami rabbit tourism in Japan. We found that the guarantee significantly influences the tourists’ decision-making and tour revenue. In particular, we found that the expected tourist participation rate and tour guide revenue vary drastically depending on the probability of the rabbit encounter. The maximum expected revenue …


Small Construction Business Owners' Strategies For Employee Retention, Charles H. Griner Jan 2019

Small Construction Business Owners' Strategies For Employee Retention, Charles H. Griner

Walden Dissertations and Doctoral Studies

Thirty-four percent of people in the United States of America work for businesses that employ fewer than 100 people. However, many small business owners lack the strategies necessary to retain their valuable employees. Businesses that fail to retain valuable employees are as much as 28% less efficient. The purpose of this qualitative multiple case study was to explore strategies small construction business owners use to retain their valuable employees. Contingency theory provided the conceptual framework. The participants were three owners of three small businesses in the construction industry located in Mississippi which implemented successful policies and procedures to retain their …


Post-Decisional Conflict In Selecting Cancer Treatments: Perception Of Information Disclosure May Influence Decisional Conflict, Decisional Regret, And Self-Acceptance In Bereaved Parents Of Children With Cancer, Danielle De Santis Sperandeo Jan 2019

Post-Decisional Conflict In Selecting Cancer Treatments: Perception Of Information Disclosure May Influence Decisional Conflict, Decisional Regret, And Self-Acceptance In Bereaved Parents Of Children With Cancer, Danielle De Santis Sperandeo

Department of Conflict Resolution Studies Theses and Dissertations

This study aimed to establish a connection, if any, between perceptions of information disclosure about medical treatment and decisional conflict in bereaved parents of children with cancer. Decisional regret was an important theme in this exploration because decisional conflict strongly aligns with the propensity to mentally redo past events, thereby forming counterfactual alternatives to reality. People generate counterfactuals to hypothesize a more favorable outcome subsequent to a negative event or the death of a child as applicable to this study. A secondary objective was to investigate the potential influence of counterfactual processing and regret on the construct of self-acceptance: a …


Nebraska Farm Real Estate Market Highlights 2018-2019, Jim Jansen, Jeffrey Stokes Jan 2019

Nebraska Farm Real Estate Market Highlights 2018-2019, Jim Jansen, Jeffrey Stokes

Extension Farm and Ranch Management News

Introduction

The Nebraska Farm Real Estate Market Highlights 2018-2019 report represents the 41st edition to the annual series. These reports provide an important insight on agricultural land market dynamics for stakeholders across Nebraska. In today’s market, where market transactions exceeding a million dollars are the norm, objective market information and analysis is more critical than ever. The focus of the report continues to provide unbiased information on agricultural land values and rental rates so industry participants can make educated and informed decisions.

This year, the February 2019 survey of nearly 125 expert-panel members from across the state provided current information …


The Role Of Leadership In Business Model Innovation: A Case Of An Entrepreneurial Firm From India, Abrar A. Saiyed Jan 2019

The Role Of Leadership In Business Model Innovation: A Case Of An Entrepreneurial Firm From India, Abrar A. Saiyed

New England Journal of Entrepreneurship

Purpose – The purpose of this paper is to explore the relationship between leadership and business model innovation (BMI) in an entrepreneurial firm. From the literature, it was found that the role of a leader in BMI was unexplored. A research framework was created which was the replication of the model created showing the relationship between leadership and innovation. Design/methodology/approach – The qualitative single in-depth case study was used to understand the effects of leadership in BMI. The case of an entrepreneurial firm in the graphic and animation education sector from India was chosen to test the research framework. The …


Retail Tales And Tribulations: Transmedia Brands, Consumer Products, And The Significance Of Shop Talk, Avi Santo Jan 2019

Retail Tales And Tribulations: Transmedia Brands, Consumer Products, And The Significance Of Shop Talk, Avi Santo

Communication & Theatre Arts Faculty Publications

This article challenges media studies scholars to pay closer attention to retail spaces as sites that mediate how entertainment franchises engage consumers. Examining retail through a media industries lens, it argues that retail is a site of struggle among retailers and brand owners over how brand stories are told, if at all. The article explores both the storytelling devices used in telling Frozen and Sesame Street stories at Target and how shop talk among retailers, brand owners, and manufacturers shapes the kinds of stories that entertainment properties can tell at retail, especially as those stories intersect with retail imaginings of …


Gallery K : Business Plan, Shane Shenghan Kong Jan 2019

Gallery K : Business Plan, Shane Shenghan Kong

MA Projects

This business plan is to open a commercial art gallery in Vancouver, Canada. This business plan will elaborate on the art market in Canada, the art market in Vancouver, the gallery’s key partnerships, activities and resources, the gallery’s revenue streams and cost structures, the value propositions that the gallery offers as well as the potential challenges that the gallery faces. The key statistics from this business plan are gathered from Statistics Canada, ArtVenture’s Canadian Art Market Report 2018, Artsy.net, as well as from conversation with art dealers and gallery directors in Vancouver.


"Relationship" - An Art Bookstore In Macau, Keer Kang Jan 2019

"Relationship" - An Art Bookstore In Macau, Keer Kang

MA Projects

Mentioned to Macau, most people have the first impression of Macau is the splendid casinos and hotels. Many people think that Macau is just a gambling city. In fact, Macau has a unique culture that is memorable. There are more than 100 ancient architectural relics、20 Western-style churches、40 temples and 20 Museums in the land. As we know, many cities around the world are famous for their unique cultural identity, while Macau is characterized by a blend of multicultural. This business plan is to create and expand the field of commercial art with the background and advantages of Macau's multiculturalism. Therefore, …


Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen Jan 2019

Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen

MA Theses

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European …


Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian Jan 2019

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …


How Does Contemporary Artists Consolidate Their Success And Achievements Through Social Media Platform Such As Instagram? : Case Study Of Successful Co-Existing Relationship Developed Between Contemporary Artists Ai Weiwei And Kaws With Their Instagram Account, Rouchen Yao Jan 2019

How Does Contemporary Artists Consolidate Their Success And Achievements Through Social Media Platform Such As Instagram? : Case Study Of Successful Co-Existing Relationship Developed Between Contemporary Artists Ai Weiwei And Kaws With Their Instagram Account, Rouchen Yao

MA Theses

In the following thesis, I would compare and contrast the two art world phenomenon:Ai Weiwei and KAWS, whom have very distinctive artistic focus and style. And how the two artists utilize their social media platform to achieve different purposes and reflect different values. In the past few years, due to internet accessibility to the art world, online and social media platforms have become an intermediary between the art world and the masses, giving everyone access to art. Being household names from the art world, both of the artists generated a large number of fans on their social media platform of …


An Investigation Into The Management Of Branding In Irish Artisan Food Businesses, Daniel David Hickey Jan 2019

An Investigation Into The Management Of Branding In Irish Artisan Food Businesses, Daniel David Hickey

Theses

A consumer’s lifestyle is busier now then in the past and is moving towards products that reduce preparation and cooking times (Bia, 2015). The demand for value added convenience products has created opportunity for the Artisan food sector. This has lead to the expansion of food Small Medium Enterprises (SME’s) in Ireland. There were 235 specialty food producers in Ireland in 2018, a 2.7% increase on the previous year. SME’s are growing in popularity among consumers but there is very little research been completed into Irish SME’s. A 2016 study by Kennedy and Wright identified that the area is scant …


Decarbonising The Automotive Industry: The Future For Irish Motorists., Robert Maher Jan 2019

Decarbonising The Automotive Industry: The Future For Irish Motorists., Robert Maher

Theses

This research study is an examination of the current state of the Irish automotive industry, which is being reshaped by the imminent shift to electric vehicles. This transition is designed to assist in solving Ireland's air quality and environmental challenges in line with the worldwide move to combat climate change. The research topic of the decarbonisation of the automotive industry determined the research question: "Decarbonising the Automotive Industry: The Future for Irish Motorists". This inquiry focuses on private cars owned for social, pleasure and domestic use. Secondary research was completed to verify the most prevalent and current existing information. A …


An Investigation Of The Impact Of Nursing Support And The Financial Implications Associated With Cpap Adherence, Christine Brunnick Jan 2019

An Investigation Of The Impact Of Nursing Support And The Financial Implications Associated With Cpap Adherence, Christine Brunnick

Theses

The prevalence of Obstructive Sleep Apnea (OSA) is increasing. As the prevalence of OSA increases, as does the need for the condition to be treated effectively to reduce several risk factors which increase both mortality and morbidity rates. Continuous Positive Airway Pressure (CPAP) therapy is easily recognised as the most effective treatment for OSA. Despite the recognised benefits of CPAP therapy, adherence rates reported worldwide remain suboptimal. A transitional change within the Irish healthcare system means that private medical device companies will provide CPAP devices in specific contractual regions throughout Ireland. This change presents challenges and opportunities for policymakers. This …


Letter From The Dean, Deacue Fields Jan 2019

Letter From The Dean, Deacue Fields

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


A Message From The Associate Dean Of The Honors College And Co-Chair Of The Service Learning Initiative, Jennie Popp Jan 2019

A Message From The Associate Dean Of The Honors College And Co-Chair Of The Service Learning Initiative, Jennie Popp

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 20 2019, Several Authors Jan 2019

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 20 2019, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


ความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลของคนประจำเรือลำเลียงสินค้าบริเวณท่าเรือเกาะสีชัง จังหวัดชลบุรี, คณินศักดิ์ จันทร์ประสิทธิ์ Jan 2019

ความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลของคนประจำเรือลำเลียงสินค้าบริเวณท่าเรือเกาะสีชัง จังหวัดชลบุรี, คณินศักดิ์ จันทร์ประสิทธิ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้เป็นการวิจัยเชิงสำรวจ เพื่อศึกษาความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลของคนประจำเรือลำเลียงสินค้าที่ท่าเรือเกาะสีชัง จังหวัดชลบุรี และศึกษาปัจจัยที่มีผลต่อความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลของคนประจำเรือลำเลียงสินค้า ได้แก่ การรับสื่อข่าวสารด้านการอนุรักษ์ทรัพยากรทางทะเล ความรู้ความเข้าใจต่อการอนุรักษ์ทรัพยากรทางทะเล และทัศนคติต่อการอนุรักษ์ทรัพยากรทางทะเล เก็บรวบรวมข้อมูลโดยใช้แบบสอบถามจากผู้ตอบแบบสอบถาม 400 คน สถิติที่ใช้คือสถิติเชิงพรรณนา ได้แก่ การแจกแจงความถี่ ร้อยละ ค่าเฉลี่ยและส่วนเบี่ยงเบนมาตรฐาน ใช้สถิติเชิงอนุมานเพื่อทดสอบสมมติฐาน และวิเคราะห์ความสัมพันธ์ระหว่างปัจจัยที่มีผลต่อความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลโดยการวิเคราะห์การถดถอยพหุคูณที่ระดับนัยสำคัญที่ 0.05 ผลการศึกษาพบว่า คนประจำเรือลำเลียงสินค้าส่วนใหญ่มีอายุระหว่าง 35-40 ปี ร้อยละ 51 มีประสบการณ์ทำงานระหว่าง 6-15 ปี ร้อยละ 64.75 มีรายได้ 20,001-25,000 บาท ขึ้นไป ร้อยละ 72.75 และคนประจำเรือลำเลียงสินค้าส่วนใหญ่มีภูมิลำเนาอยู่ทางภาคกลางและภาคตะวันออกเฉียงเหนือ คนประจำเรือลำเลียงสินค้าส่วนใหญ่ไม่แยกขยะอาหาร(79.20%) และขยะรีไซเคิล(57.30%) ผู้ประกอบการเรือลำเลียงส่วนใหญ่(81.9%)ไม่มีถุงขยะหรือถังขยะสำหรับลูกเรือ พบว่าปัจจัยส่วนบุคคล เช่น อายุ ประสบการณ์ทำงาน สถานภาพรายได้ และภูมิลำเนาไม่ส่งผลต่อความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลของคนประจำเรือลำเลียงสินค้า ทั้งนี้ความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลของคนประจำเรือลำเลียงสินค้ามีความสัมพันธ์เชิงบวกกับปัจจัยด้านความรู้ความเข้าใจต่อการอนุรักษ์ทรัพยากรทางทะเลและปัจจัยด้านทัศนคติต่อการอนุรักษ์ทรัพยากรทางทะเล คนประจำเรือลำเลียงสินค้าในภาพรวมมีความตระหนักในการอนุรักษ์ทรัพยากรทางทะเลในระดับมาก มีความรู้ความเข้าใจต่อการอนุรักษ์ทรัพยากรทางทะเลในระดับมาก และมีทัศนคติต่อการอนุรักษ์ทรัพยากรทางทะเลในระดับมาก ซึ่งคนประจำเรือลำเลียงสินค้าทราบถึงคุณค่าที่ควรอนุรักษ์ไว้ของทรัพยากรทางทะเล สามารถประเมินได้ว่าการกระทำใดเป็นการทำลายทรัพยากรทางทะเล และการกระทำใดเป็นตัวช่วยในการอนุรักษ์ทรัพยากรทางทะเล แต่เนื่องจากมีข้อจำกัดของพื้นที่ที่อยู่อาศัยบนเรือลำเลียงสินค้าและวิถีชีวิตบนเรือลำเลียงสินค้าจึงทำให้ไม่มีทางเลือกที่มากพอในการจัดการขยะและน้ำเสียต่างๆ


Exploring Sustainable Capital Acquisition Strategies Of Small Businesses, Naieche Brooks Jan 2019

Exploring Sustainable Capital Acquisition Strategies Of Small Businesses, Naieche Brooks

Walden Dissertations and Doctoral Studies

Small business owners encounter various difficulties in funding businesses. The purpose of this single case study was to explore strategies that some small business owners used to acquire capital to sustain their businesses longer than the first 5 years of operation. The resource-based theory was the conceptual framework for this study. Data were collected from semistructured interviews with a sample of 3 owners of small businesses in a metropolitan area in the southeastern United States and review of company profit statements. Five themes emerged from data triangulation and analyses: start-up capital access, private lender networking, motivation, self-realization, and external perceptions. …


Small Construction Business Owners' Strategies For Employee Retention, Charles H. Griner Jan 2019

Small Construction Business Owners' Strategies For Employee Retention, Charles H. Griner

Walden Dissertations and Doctoral Studies

Thirty-four percent of people in the United States of America work for businesses that employ fewer than 100 people. However, many small business owners lack the strategies necessary to retain their valuable employees. Businesses that fail to retain valuable employees are as much as 28% less efficient. The purpose of this qualitative multiple case study was to explore strategies small construction business owners use to retain their valuable employees. Contingency theory provided the conceptual framework. The participants were three owners of three small businesses in the construction industry located in Mississippi which implemented successful policies and procedures to retain their …


Relationship Between Self-Determination And Employee Retention, Tiffany Edwards Jan 2019

Relationship Between Self-Determination And Employee Retention, Tiffany Edwards

Walden Dissertations and Doctoral Studies

Retention of registered nurses (RNs) is essential to the sustainability of quality health care services. More than 55% of hospitals in the United States have not translated retention initiatives into a formal retention strategy. The purpose of this study was to examine the relationship between training programs, new hire onboarding processes, frozen positions, and nurse retention. The self-determination theory was the theoretical framework for this study. Secondary data were collected from the 2016 Texas Hospital Nurse Staffing Survey. Data were analyzed using multiple linear regression. The results of the multiple linear regression were statistically significant, with F(3, 251) = .602, …


Bet You Can’T Eat Just One: Binge Eating Disorder Promotion In American Food Advertising, Debbie Danowski Jan 2019

Bet You Can’T Eat Just One: Binge Eating Disorder Promotion In American Food Advertising, Debbie Danowski

Communication, Media & The Arts Faculty Publications

"Eat Like Andy“; "What Would You Do For A Klondike Bar?“ For well over a century, American food manufacturers have been competing for consumers’ attention through the use of catchy jingles, iconic characters and celebrities. At the same time, the products being advertised contain greater amounts of addictive ingredients, which encourage binge eating resulting in an unprecedented obesity epidemic. Combine this with the full-scale commercialization of the culture today“. Jhally identifies and the powerful impact of food advertisements becomes clear as does the need to evaluate these ads. As Kilbourne noted nearly a quarter of a century ago, the majority …


Towards Food Justice: Strategies Of Community Engagement For Local Food Nonprofits, Garrett Stern Jan 2019

Towards Food Justice: Strategies Of Community Engagement For Local Food Nonprofits, Garrett Stern

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

Over the past two decades there had been a significant shift in American values around food and health. The increase of diet-related illness and the growing awareness of the local food movement have helped to shape the discourse on healthy, nutritious, sustainably grown food. Food justice advocates and organization have inserted social justice principals of equity and self-determination into the dialogue of health and food. There has been a similar shift in the nonprofit sector in regard to local food programing, with local food nonprofits advocating for equity and inclusion in nonprofit food programing. Community engagement is key to putting …


Assessing The Sustainability Of Collaborations Between Local Health Departments And Nonprofit Hospitals For Population Health, Christopher Mierow Maylahn Jan 2019

Assessing The Sustainability Of Collaborations Between Local Health Departments And Nonprofit Hospitals For Population Health, Christopher Mierow Maylahn

Legacy Theses & Dissertations (2009 - 2024)

In 2008, New York’s health commissioner asked LHDs and nonprofit hospitals to collaborate with community partners to conduct community health needs assessments, identify two or three health priorities to focus on, and implement evidence-based strategies to address them. The actions taken as part of the New York State Prevention Agenda mirrored the IRS rules and PHAB recommendations that followed. The dearth of published studies on public health-hospital collaborations and the momentum to understand how communities in New York have responded to the IRS rules and PHAB standards are the impetus for this research.


Strategic Management Of Open Innovation: A Dynamic Capabilities Perspective, Sohvi Heaton Jan 2019

Strategic Management Of Open Innovation: A Dynamic Capabilities Perspective, Sohvi Heaton

Management Faculty Works

Open innovation has become well established as a new imperative for organizing innovation. In line with the increased use in industry, it has also attracted a lot of attention in academia. However, understanding the full benefits and possible limits of open innovation still remains a challenge. We draw on strategic management theory to describe some of these benefits and limits. More specifically, we develop a dynamic capabilities framework as a way to better understand the strategic management of open innovation, which can then help to better explain both success and failure in open innovation. With this background, as guest editors …


The Facts Behind Gmo Food, Wenbin Liu Jan 2019

The Facts Behind Gmo Food, Wenbin Liu

Honors Theses and Capstones

No abstract provided.


The Fallacy Of Defensive Protection For Traditional Knowledge, Margo A. Bagley Jan 2019

The Fallacy Of Defensive Protection For Traditional Knowledge, Margo A. Bagley

Faculty Articles

Proponents of databases as defensive protection posit that having sources of traditional knowledge easily accessible to, and searchable by, examiners during the prosecution process should minimize the grant of patents covering traditional knowledge, and avoid the problems such erroneously granted patents may produce. Some countries, such as India, which support an international sui generis positive protection instrument, also support the use of traditional knowledge databases, as the two approaches are not mutually exclusive. India's CSIR, which created and maintains the TKDL, asserts that the database has thwarted the grant of scores of patents in IP offices across the globe, although …


Securities Disclosure As Soundbite: The Case Of Ceo Pay Ratios, Steven A. Bank, George S. Georgiev Jan 2019

Securities Disclosure As Soundbite: The Case Of Ceo Pay Ratios, Steven A. Bank, George S. Georgiev

Faculty Articles

This Article analyzes the history, design, and effectiveness of the highly controversial CEO pay ratio disclosure rule, which went into effect in 2018. Based on a regulatory mandate contained in the Dodd-Frank Act of 2010, the rule requires public companies to disclose the ratio between CEO pay and median worker pay as part of their annual filings with the Securities and Exchange Commission (SEC). The seven-year rulemaking process was politically contentious and generated a level of public engagement that was virtually unprecedented in the long history of the SEC disclosure regime. The SEC sought to minimize compliance costs by providing …


การเรียนรู้เชิงรุกผ่านเว็บไซต์เพื่อสร้างแผนธุรกิจนวัตกรรม: ผู้เรียนระดับปริญญาตรี, ศราวณี พึ่งผู้นำ Jan 2019

การเรียนรู้เชิงรุกผ่านเว็บไซต์เพื่อสร้างแผนธุรกิจนวัตกรรม: ผู้เรียนระดับปริญญาตรี, ศราวณี พึ่งผู้นำ

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้มีวัตถุประสงค์เพื่อพัฒนาเว็บไซต์สำหรับเขียนแผนธุรกิจที่สนับสนุนนวัตกรรมสำหรับนักศึกษาระดับปริญญาตรี การเขียนแผนธุรกิจถือได้ว่าเป็นหนึ่งในกิจกรรมที่สำคัญของการเป็นผู้ประกอบการและมีความเกี่ยวข้องกับกิจกรรมหลักของการศึกษาระดับอุดมศึกษามากขึ้นเรื่อย ๆ ในการศึกษานี้ได้เสนอ Collaborative Website ชื่อ BRAINY Business Model การศึกษาข้อมูลเชิงปริมาณจากแบบสอบถามของนักศึกษาระดับปริญญาตรี 432 คน (นักศึกษาชั้นปีที่ 3 และปีที่ 4 จาก 11 มหาวิทยาลัยในประเทศไทย) ในแง่ของเนื้อหาต่างๆ และการเข้าใช้ระบบ ผู้ใช้ต้องการจะสามารถเข้าใช้งานเว็บไซต์ได้โดยไม่ต้องจ่ายเงินในระดับสูงสุด (Mean = 4.375, S.D. = 1.003) และข้อมูลเชิงคุณภาพจากการสัมภาษณ์กลุ่มเป้าหมาย (นักศึกษาระดับปริญญาตรี 11 คน ซึ่งมีประสบการณ์ในการแข่งขันแผนธุรกิจ) พบว่า มีความสนใจใช้เว็บไซต์นี้ ผลการวิจัยยังชี้ให้เห็นถึงความต้องการในการเข้าถึงเว็บไซต์โดยมีระบบความปลอดภัย และต้องการดูวิดีโอสั้นๆ จุดเด่นของระบบนี้คือการเพิ่มเครื่องมือที่ช่วยให้นักเรียนมีความคิดสร้างสรรค์ในการค้นหานวัตกรรมซึ่งก็คือ TRIZ ที่ให้แนวทางเชิงตรรกะในการพัฒนาความคิดสร้างสรรค์สำหรับนวัตกรรมและการแก้ปัญหา ในส่วนของการทดลองใช้เว็บไซต์นี้ ผู้วิจัยใช้รูปแบบกึ่งทดลอง แบ่งผู้เรียนเป็น 2 กลุ่ม คือ กลุ่มทดลองที่ได้ใช้เว็บไซต์นี้ และกลุ่มควบคุมที่ใช้เว็บไซต์อื่น ผลการทดสอบสมมติฐาน พบว่า กลุ่มทดลองมีคะแนนในด้านต่างๆ สูงกว่ากลุ่มควบคุมอย่างมีนัยสำคัญทางสถิติ ได้แก่ ด้านระดับความใหม่ของผลิตภัณฑ์ ความคิดสร้างสรรค์ ความเกี่ยวข้องสอดคล้องกับ Theme งาน คือ เรื่องเกี่ยวกับผลิตภัณฑ์ใหม่ที่จะตอบสนองแนวโน้มที่เกิดในสังคมได้ และความถูกต้องทางวิชาการ ส่วนด้านเชิงพาณิชย์ ไม่มีนัยสำคัญทางสถิติ และจากการศึกษาความเป็นไปได้ทางการเงินของการลงทุนผลิตระบบนวัตกรรมนี้มีค่า NPV เท่ากับ 1,990,434.49 บาท IRR เท่ากับ 47.86% และระยะเวลาคืนทุน 2 ปี 4 เดือน