Winter/Spring 2022

The Journal of Values-Based Leadership

No abstract provided.

2021-12-13 Undergraduate Curriculum Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Undergraduate Curriculum Committee meeting minutes for December 13, 2021.

Designing A Knowledge-Based System (Kbs) To Study Consumer Purchase Intention: The Impact Of Digital Influencers In Pakistan, Sherbaz Khan, Aamir Rashid, Rizwana Rasheed, Noor Aina Amirah

Publications and Research

Purpose – The purpose of this study is to present a complete framework that defines the link between choices and decision criteria based on existing research on digital influencers (DIs) connected to consumer purchase intentions. The primary goal of this article is to assess the effect of DIs on customer purchase intentions via the creation of an integrated knowledge-based system (KBS).

Design/methodology/approach – The suggested KBS is based on the fuzzy analytic hierarchy process (AHP), which creates a link between DI elements and their overall effect on consumer purchase intentions.

Findings – With the help of a KBS, the performance …

Aspect-Based Sentiment Analysis Of Movie Reviews, Samuel Onalaja, Eric Romero, Bosang Yun

SMU Data Science Review

This study investigates a comparison of classification models used to determine aspect based separated text sentiment and predict binary sentiments of movie reviews with genre and aspect specific driving factors. To gain a broader classification analysis, five machine and deep learning algorithms were compared: Logistic Regression (LR), Naive Bayes (NB), Support Vector Machine (SVM), and Recurrent Neural Network Long-Short-Term Memory (RNN LSTM). The various movie aspects that are utilized to separate the sentences are determined through aggregating aspect words from lexicon-base, supervised and unsupervised learning. The driving factors are randomly assigned to various movie aspects and their impact tied to …

Spotify: You Have A Hit!, Christopher E. Dawson Jr., Steve Mann, Edward Roske, Gauthier Vasseur

SMU Data Science Review

Abstract. Over 87% of the streaming music is owned by four major record labels (Jones, 2018). Yet, the songs owned by those labels account for <1% of the total amount of music created each year. These labels are historically better at identifying talent (though this talent identification is becoming more difficult). Even though Spotify has 36% of the streaming marketing share (T4, 2021), Spotify has not been profitable because of the large licensing costs paid to the large music labels. If Spotify could identify hit songs & artists before the large labels, they would sign those artists and dramatically reduce their licensing costs. Using the Spotify API, this paper will use Spotify data on over 400K songs over the last three years for exploratory data analysis, provide descriptive statistics, perform feature selection, and develop models using LASSO and XGBOOST Classification. The research determined multiple key features and predicted with over 60% accuracy songs which were going to be a hit (defined as >90% popularity).

Board Of Trustees Minutes, Dec. 10 2021, Indiana State University Board Of Trustees

Board of Trustees

No abstract provided.

Age Of Exploitation: Teen Sex Comedy Films Of The 1980s, Thyra Chaney

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

The teen sex comedy film genre is representative of dominant cultural factors which influenced the film industry in the 1980s. Films in this genre have been traditionally described as mindless, dumb, and exploitative. This article seeks to understand the distinction between teen sex comedy and traditional teen films, as well as the social and cultural influences which lead to the development and popularity of the teen sex comedy genre. Teen sex comedies are a document of mainstream society and popular culture in the 1980s.

What Does Social Entrepreneurship Mean To Change Agents In New Mexico? A Phenomenographic Approach To Understanding Social Entrepreneurship, Audriana Stark

Organization, Information and Learning Sciences ETDs

Social entrepreneurship has been identified as a solution to some of the world’s most pressing problems, including health, education, and environmental issues. Despite the rise in literature about social entrepreneurship, there is still a lack of understanding how place-based social entrepreneurship is being conceived and experienced by practitioners. Therefore, this study uses a phenomenographic approach to understand what social entrepreneurship means to change agents in New Mexico, a place characterized by social and economic challenges, as well as an abundance of natural and cultural resources. The findings revealed five distinct categories of description for social entrepreneurship including: Category 1. No …

2021-12-07 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from December 7, 2021.

2021-12-02 Audit Committee Agenda Book, Morehead State University. Board Of Regents., Audit Committee.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet of the Audit Committee of the Board of Regents held on December 2, 2021, which includes the approved meeting minutes of August 19, 2021.

2021-12-02 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of December 2, 2021 which includes the meeting minutes of the special called meeting of October 15, 2021.

Precise Nitrogen Recommendations Improve Economic And Environmental Outcomes In Arkansas Rice Production, Cristin Roberts

Graduate Theses and Dissertations

Soil testing has become an increasingly important tool in making agronomically efficient production management decisions. N-STaR is a N test used in rice production and is unique in its ability to selectively quantify soil organic-N compounds which are readily mineralizable for plant N uptake and contribute to growth and yield. This study uses historical (2002–2018) adoption rates of N-STaR, which is funded through Rice Checkoff funds, to calculate the total cost savings from N-STaR adoption. These cost savings alone would be the “typical” benefits used in a benefit-cost ratio of a public ally funded research program like N-STaR. However, we …

Virtual Reality Marketing In Hospitality And Tourism, King-Yin Wong

University of South Florida (USF) M3 Publishing

OVERVIEW

In the information explosion era, consumers are now better informed about different products and services than ever. It becomes increasingly challenging for every marketer to cater to the needs of these sophisticated consumers, which is their top priority amid the fierce competition. Capitalizing on its novelty and experiential nature, virtual reality (VR) is one of the latest technologies shown to have been effective in attracting and engaging consumers, particularly in the tourism industry. A complete understanding of VR technology and its strengths and weaknesses is conducive to a better assessment of the technological tool for marketers to determine the …

Technology In Senior Living Communities, Lu Zhang, Yunying Zhong, Wei Wei

University of South Florida (USF) M3 Publishing

OVERVIEW

While the senior living industry has witnessed remarkable growth over the years, the challenges associated with labor shortage are becoming more evident as well. The gap between supply and demand is driving the integration of technological solutions to better support older people and their daily activities. Besides, the senior living industry has increasingly embraced the spirit of hospitality, which emphasizes the importance of enhancing services and amenities. Such a cultural shift also calls for more technologies to assist caregivers in fulfilling their job responsibilities more effectively. Therefore, this chapter delves into six prevalent types of technology adopted by senior …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …

Nepalese Summer, Dikshya Upadhyay

Theses

No abstract provided.

Is There Room In The United States Diet For Goat Meat? Analysis Of The 2019 National Goat Meat Survey, Everett Marcus Martin

Graduate Theses/Dissertations

Demand for goat meat has steadily increased in the past decade, but few studies have been conducted addressing goat meat attributes and demographic factors on consumers’ willingness to buy goat meat products. Analyzing a national consumer survey on goat meat preference, a logit modeling is used addressing factors affecting willingness to buy three goat meat products: grass-fed, locally grown, and organically raised. Results indicate that quality and freshness attribute characteristics significantly affect consumer willingness to buy grass-fed, organic, and locally grown goat meat.

Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The market for service robots is expected to expand significantly owing to the increasing relevance of service automation under the outbreak of the COVID-19 pandemic. Despite the growing managerial interest in robotic applications in the hotel industry, current robotic research has been mostly conceptual with limited robot data on hand. In light of this issue, this paper will conduct a comparative analysis of hotel-specific service robot acceptance models between the Service Robot Acceptance Model (sRAM) and the Service Robot Integration Willingness (SRIW) framework. By identifying key elements of each service robot acceptance model, this paper puts an emphasis on investigating …

Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He

UNLV Theses, Dissertations, Professional Papers, and Capstones

Gamification involves the engagement of game elements and designs in non-game contexts. There is a need to increase the effectiveness of the conventional loyalty program, and implementing gamification has become a popular concept. Gamified hotel loyalty programs differentiate hotels from their rivals by increasing customer engagement and, ultimately, customer loyalty. Despite prior research on the effectiveness and functions of gamification, under what conditions gamification can enhance enagement lacks further investigation. This study draws on the Self-Determination Theory (SDT) to develop a framework linking gamification elements with users' psychological needs, where customer engagement is enhanced when the game elements successfully satisfy …

Transforming The Agricultural Value Chain For Food Security In Nigeria: Any Role For Public-Private Partnership?, Stanislaus A. Ukeje

Economic and Financial Review

In the food sector, public-private-partnership (PPP) has the potential, not only to reduce the risk that farmers face, but also to improve the agricultural business environment. As the agricultural and rural sectors are the habitat of the poor, the best value chain strategy should be one that embodies poverty reduction, which can be achieved by increasing the incomes of smallholder farmers and rural dwellers.

Invited Review: Lessons From The Covid-19 Pandemic For Food Supply Chains, John D. Anderson, James L. Mitchell, Joshua G. Maples

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Purpose

Sources

Rice Quality And Its Impacts On Food Security And Sustainability In Bangladesh, Indrani Saha, Alvaro Durand-Morat, Lawton Lanier Nalley, Mohammad Jahangir Alam, Rodolfo M. Nayga Jr.

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Rice market efficiency is important for food security in countries where rice is a staple. We assess the impact of rice quality on rice prices, food security, and environmental sustainability in Bangladesh. We find that while price varies as expected for most quality attributes, it is unaffected by a broken percentage below 24.9 percent. This reveals a potential inefficiency, considering the average 5 percent broken rate observed in the market. An increase in the broken rate of milled rice within the limits supported by our findings can, ceteris paribus, increase rice rations by 4.66 million a year, or conversely, …

How Couples Youtube Channels Forge "Friendships" With Their Viewers: A Thematic Textual Analysis, Marisol Botello

Electronic Theses, Projects, and Dissertations

A “couples YouTube channel” is a YouTube channel where a real-life romantic couple posts videos about their relationship. On YouTube there are hundreds of such channels, and some are so popular that those couples actually make a living creating and sharing their stories. How do they do this? More specifically: what marketing techniques, specifically storytelling practices, do these YouTube couples use to resonate with audiences?

This exploratory, qualitative study seeks to answer this question through a thematic textual analysis of three couples YouTube channels. Using narrative theory and parasocial interaction as theoretical frameworks, the study interpretively analyzes a total of …

Practical Studies Of Brand Management Based On The Factor Of Consumer Values, Ke Chen,

Dissertations and Theses Collection (Open Access)

2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world, and completed the transformation from a traditional single homogeneous cultural society to a flexible and diverse heterogeneous cultural society. In this process, brands become the product of values change and multicultural shock, and consumers shop not only to meet the needs of material functions, but also to express their personal values. To …

Cloud Internet Of Things For The Smart Environment Of A Smart City, Junho Kim

Electronic Theses, Projects, and Dissertations

The environmental service area for smart city construction provides sustainability, economic, stage, and safe energy savings in building a smart city. The smart environment monitoring system can manage the agricultural environment, water quality, and air quality of smart cities through the Internet of Things and cloud computing technology. Smart environmental monitoring (SEM) systems to reduce environmental problems in smart cities are important service domains that can improve citizens' quality of life. The purpose of this project is to identify services through the introduction of technologies to solve environmental problems in smart cities, the use and management of the technologies introduced. …

Where To Start? A Tool For Thinking About The Sdgs And Community Foundation Work, Katie Leone, Tessa Lesage

The Foundation Review

The merits of advancing the United Nations Sustainable Development Goals are widely agreed upon by the global community, but designing and applying strategies to do so at the local level can be challenging. This article aims to support community foundations in moving the 2030 Agenda for Sustainable Development forward in practical ways by exploring the use of a point-of-entry wheel to create a shared language that can help community foundations align their local efforts with the global goals.

Since 2012, Collaboratory has been exploring the potential for integrating sustainability — encompassing economic, social, and environmental pillars — as a strategic …

The Non-Fee Costs Of Grazing On Idaho State Grazing Leases, Dexton Lake

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

In 2018, Idaho became interested in assessing and raising the grazing fee for state grazing ground. The state commissioned a study to analyze the non-fee costs of grazing, but for various reasons the study was not completed. In 2021, a proposed adjustment was released by the Idaho Department of Lands to raise the fee. In a desire to obtain the non-fee costs of grazing for Idaho state leases and to get stakeholder input, the Idaho Farm Bureau Federation and a research team from Utah State University surveyed Idaho producers to obtain costs per AUM for eleven cost categories. These cost …

Poultry Producer's Willingness To Invest In On-Farm Carcass Disposal, V. L. Campbell, J. M. Thompson, J. L. Apriesnig, D. L. Pendell, G. T. Tonsor

Michigan Tech Publications, Part 1

Foreign animal diseases (FAD) can cause substantial economic losses in production, consumption, and the supply chain. These diseases are typically highly pathogenic and lead to disruptions in normal business practices and to demands for higher investment in biosecurity practices. For poultry producers this can lead to changes in bird pick-ups, chick placements, and length of out time on farms as well as changes in day-to-day operations. When an FAD is reported, poultry producers that rely on off-premises carcass disposal (e.g., renderers or landfills) may be required to develop on-farm disposal capacity (e.g., incinerators or burial) rapidly if their operation falls …

Promoting Employer Desired Competencies Through A Multiphased "Workgroup" Project, Ashly Smith

International Journal for Business Education

Employers and business leaders have long been advocating for the importance of career readiness skills like critical thinking/problem solving, information literacy, teamwork/collaboration, professionalism/work ethic, and oral/written communication (NACE, 2019; Partnership, 2008). While faculty and students see value in projects that develop these skills, such projects can be some of the most challenging to incorporate effectively into business courses (Chapman et al., 2010; Detmering & Johnson, 2012; Lee et al., 2016; Marks & O’Connor, 2013). This article reports on a multi-phase group project that aims to strengthen a selection of these employer-desired skills while ameliorating student concerns about the research process …

Profiling Food Festivals By Type, Name And Descriptive Content: A Population Level Study, Muhammet Kesgin, Rajendran S. Murthy, Rick Lagiewski

Articles

Purpose: This research aims to classify and describe food festivals and examine the patterns in food festival naming and festival descriptions in online media. Design: This research represents the first population-level empirical examination of food festivals in the United States using a purpose-built dataset (N=2626). Methodology includes text mining to examine food festival communications. Findings: Food festival size varies across local and regional spheres within the country. Food festivals employ geographical (place-, destination-based) associations in their names. Food festivals’ descriptions and online communications showcase a welcoming environment predominantly emphasizing family-oriented and live entertainment experiences. Food festivals across the country show …