Digital Commons Network^™

Navigating The Ai Classroom: Integrating Ai In Education For Enhanced Learning And Career Readiness, Katryna M. Johnson

Journal of Applied Marketing Theory

This study employs an innovative approach by integrating AI and human endeavors in the research process. The examination provides a literature review and theoretical frameworks for integrating AI in education, focusing on three key stakeholder groups: students, faculty, and institutions. The analysis explores the benefits and challenges of AI in the classroom from each group’s perspective. The paper emphasizes hands-on AI experience for marketing students to remain competitive. The paper provides practical tips and suggestions for using AI in marketing classes and creating an institutional environment to support long-term AI growth. Additionally, the study presents widely used AI tools in …

Temporal Dynamics Of Online Shopping: A Multidimensional Clustering Approach For Optimizing Time-Specific Advertising Strategies, Hye Ra Oh, Yunjae Cheong

Asia Marketing Journal

This study clusters consumers according to their hourly online shopping consumption patterns and develops optimized advertising strategies that can be practically applied by companies. Specifically, we considered multidimensional variables related to consumers, including demographic characteristics, shopping frequency, information search and content consumption characteristics, and lifestyle traits. We explored consumer types by comparing various clustering algorithms and applying the optimal clustering method for each time period. The analysis results show significant differences in payment amounts according to payment time periods. Regarding consumer types, consumption tendencies are distinctly differentiated by payment time periods, with each cluster showing different characteristics. This study is …

Are You Ready To Embrace Ai-Generated Art? Exploring The Differential Effects Of Ai Versus Human Agents On Consumer Response, Seojin Stacey Lee, Yaeri Kim, Kiwan Park

Asia Marketing Journal

With a growing integration of artificial intelligence (AI) into creative domains, understanding its impact on consumer responses remains a critical area of inquiry. This research examines how agent type (AI vs. human) and art type (fine art vs. art-infused product) influences consumer purchase intention, along with the underlying psychological mechanism. Across three empirical studies, we find that consumers report higher purchase intention for art-infused products compared to fine art when created by AI. In contrast, this difference in purchase intention is diminished when the products are created by human artists. Perceived incompatibility functions as a moderated mediator in this process. …

Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng

Rosen Research Review

The research by Wei, Zhang, Ying, and Zheng explores how pet influencers—specifically dog influencers on Instagram—impact hotel booking intentions. Through two experiments, the study reveals that message appeal (rational vs. emotional) interacts with audience characteristics like prior experience and perceived attractiveness of the pet influencer. Rational messages are more persuasive for less experienced travelers and when the pet influencer is perceived as less attractive. Emotional messages, while engaging, are less effective in these contexts. This research uncovers the nuanced power of pet influencer marketing and offers practical strategies for hospitality marketers seeking to tap into the booming “cute economy” of …

Audubon Society Minutes, W.A. Ginham

Documents

Minutes of the Audubon Society--October 7, 1931, in Wesleyan Hall. The second part of the meeting was noted on November 4, 1931.

The Goshuin Journey: Sacred Seal Pilgrimage In Contemporary Japan, Nachika Kaneko, John Shultz

International Journal of Religious Tourism and Pilgrimage

Goshuin (御朱印), red stamps accompanied by calligraphic inscriptions obtained at Shinto shrines and Buddhist temples, have become a universal and critical element of sacred site visitation in Japan. Their collection represents perhaps the most widespread form of pilgrimage in contemporary society. Seal-oriented pilgrimages, known as goshuin meguri (御朱印巡り), are typically free-form and self-directed, and this practice entered a nationwide boom that appears to have peaked around 2019. Despite its popularity, goshuin pilgrimage has received only limited—and often speculative—scholarly attention, with little reliance on empirical data. Kinjoji Temple (金城寺), a Shingon Buddhist temple in Toyama Prefecture, is known for offering a …

The Resurrection Of Doshu-Michi: Reviving A Forgotten Pilgrimage Route In Japan, Ryosei Kaneko

International Journal of Religious Tourism and Pilgrimage

This study reveals the rediscovery of the Doshu-michi, a 30-kilometer historical pilgrimage route associated with Akao Doshu, a devout follower of Jôdo Shin Buddhism (True Pure Land Buddhism) during the late 15th century. The research focused on identifying and reviving the original pilgrimage path traveled by Doshu, a route that begins at Gyotokuji Temple, which he founded, and Dozenji Temple, his birthplace, and ends at Zuisenji Temple, located in what is now Nanto City, Toyama Prefecture, Japan. The route follows a ridgeline at an elevation of roughly 1,000 meters. Drawing on literature reviews, oral testimony from local elders, and systematic …

A Spiritual Passage From Santiago To Sligo: Celtic Pilgrimage From St. John’S Eve To Queen Maeve’S Procession, Nichole Lariscy Ph.D.

International Journal of Religious Tourism and Pilgrimage

This paper explores the spiritual dimensions of Celtic pilgrimage through a comparative analysis of two journeys: the Celtic Camino, primarily known as the English Way to Santiago, in Galicia, Spain, and the pilgrimage to Queen Maeve’s Cairn in Sligo, Ireland. It examines how invented traditions and mythological narratives contribute to a sense of ancestral connection and spiritual homecoming. The study employs autoethnographic narrative and theoretical frameworks including Simon Coleman’s concept of laterality and Jenny Butler’s observations on neo-pagan re-sacralisation of the landscape. Field observations, personal reflections, and literature review inform the analysis. The paper identifies ritual, festival, and storytelling as …

Understanding The Rising Popularity Of (Un)Religious Pilgrims: Belonging Without Believing, Gregory Smith

International Journal of Religious Tourism and Pilgrimage

While researchers are in agreement about the positive relationship between spiritual activities (SAs) and mental health (MH) among the general population, the relationship between spiritual tourism (ST) and MH, particularly among young adults, is yet to be adequately investigated. As such, important questions regarding the status of religion in the contemporary world can be addressed through the study of current pilgrimage trends. A ‘pilgrimage boom’ is occurring in Britain and other parts of the global anglosphere (Williams, 2020 & O’Keeffe, 2022). Yet, many of these modern pilgrims do not identify with established religious categories (i.e., Christianity). Significant gaps in our …

The Journey Of The Soul In Aboriginal Australia, Ian S. Mcintosh

International Journal of Religious Tourism and Pilgrimage

For the past decade, I have been studying pilgrimage in all its dimensions in what my colleagues and I have been calling a kaleidoscopic inquiry (McIntosh et al., 2024). In my current investigations, I have been exploring the journey of the soul upon the death of its host. My focus in this working paper is the myths and traditions of the Yolngu Indigenous peoples of northeast Arnhemland in remote northern Australia with whom I lived and worked in the 1980s and 90s. The Yolngu go to great lengths to prepare the dying for their ultimate journey, painting the body with …

2026-03-10 University Graduate Committee - Course Proposal For Soc 631, Morehead State University. Faculty Senate., University Graduate Committee.

Faculty Senate Records

Course proposal for SOC 631 Health Structures and Behavior submitted to the University Graduate Committee on February 6, 2026 and approved on March 10, 2026.

Building Competence And Confidence Through Experiential Learning: A Case Study Of The Bengal Triathlon, Caroline E. Faure Edd; Atc

The COSMA Journal

This descriptive case study examines the perceived effectiveness of the Bengal Triathlon, an experiential learning (EL) activity integrated into a sport management course at Idaho State University. Drawing on student reflections over three years, the study highlights how this experience enhanced students’ confidence and skills in planning and managing sport events, particularly in high-pressure areas such as risk management, event logistics, and customer service. Despite participation being a course requirement, a noticeable shift in student attitudes was observed. Students moved from seeing the event as a mandatory task to taking full ownership, driven by increased motivation and enjoyment. This case …

Rupturing The Sport Management Classroom: Zine-Making For World-Making, Roc Rochon, Chen Chen

Sport Management Collection

The on-going COVID-19 pandemic (and the pandemic of capitalism, white supremacy, imperialism, and colonialism, etc.) calls for imaginative, relevant, and critical approaches in sport management education to address diverse, socially, and culturally dynamic students. Yet the bulk of existing educational resources remain rooted in reinforcing systems of domination and the structure of on-going settler colonialism (Chen & Mason, 2019; hooks, 1994). A major challenge in traditional approaches to “updating” the curriculum fall short in challenging the banking mode of education (Freire, 1970). Following Amis and Silk’s (2005) call for a “rupture” of the reproduction of the status quo within sport …

Productive Systems And The Problems Of Agricultural Development, R. Badouin

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article discusses how agricultural development requires changes in productive systems under conditions of population growth, rising incomes, and urbanization. It distinguishes between cropping systems, production systems, and farm management systems, and examines how each should evolve in response to food demand. The author analyzes the balance between food crops and export crops, as well as between plant and animal production, emphasizing food security, resource efficiency, and the risks of dependence on external markets or animal-based consumption patterns. The article frames agricultural strategy as a structural response to development pressures rather than a purely technical adjustment.

The Role Of Pet-Parenting Attitudes In Shaping Consumer Behavior Toward Preventive And Wellness-Oriented Pet Care, Jin Hua Jian, Chee Vui Wong, Jiangwei Yang

Jesselton Journal of Educators and Scholars

The increasing tendency to view pets as family members has transformed consumer behaviour in contemporary pet care markets, particularly in relation to preventive and wellness-oriented consumption. This study examines how pet-parenting attitudes shape consumer decision-making and expenditure on preventive pet care in an emerging urban context. Grounded primarily in Consumer Culture Theory, with the Theory of Planned Behavior as a supporting lens, the study adopts a quantitative approach using survey data collected from 400 urban pet-owning households. The findings indicate that pet-parenting attitudes exert a significant positive influence on preventive and wellness-oriented pet care expenditure. This influence operates both directly …

The Disney Adult: A Consumer That Creates Free Marketing, Emily Elizabeth Kempf

Theses

This research looks at the evolving complex relationship between the Walt Disney Company, The Disney Adult content creators and the fan base. It focuses on how user-generated content (UGC) and social media can play a large role in contemporary marketing strategies. As the target audience has expanded to include Disney Adult, this new audience has become a central part in the company’s marketing strategy encouraging fan engagement across all social media platforms. This research is a qualitative case study on the Disney Adult and how social media content can be used as a core marketing strategy. The Disney Adult influencer …

Prescribing Tourism: Cultivating Positive Travel Experiences For Individuals With Health Conditions, Fangli Hu, Jun Wen, Sebastian Filep

Research outputs 2022 to 2026

Clinical evidence of tourism's health-related benefits for people with health conditions is notably scarce. Prescribing tourism, wherein medical professionals recommend engaging in tourism activities to enhance overall health and well-being, could offer unique insights into the tourism–health nexus. This paper adopted a conceptual approach, underpinned by a state-of-the-art literature review conducted in accordance with the PRISMA framework to identify knowledge gaps in the existing literature. This paper proposed prescribing tourism as a novel research agenda at the intersection of tourism and health, and further introduced it as a promising approach for people with health conditions, aiming to potentially minimise adverse …

2026 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2026.

Defining Community Philanthropy: Principles And Dimensions Of A Transformative Practice, Michael D. Layton

The Foundation Review

Community philanthropy is increasingly promoted as an alternative to institutional, top-down philanthropy, yet the term remains contested. In the Global North, it is typically associated with community foundations, while in the Global South the emphasis is on community itself.

This article offers a definition of community philanthropy as a practice rooted in context and power rather than a single institutional form. It identifies five transformative characteristics that distinguish community philanthropy from conventional giving and translates these principles into seven dimensions that can be used to identify and assess community philanthropy in practice.

For practitioners, evaluators, and funders, this framework offers …

Using Ai To Redirect Donor Support To Smaller Organizations, Madeleine Alegria, Brandolon Barnett

The Foundation Review

Despite rising interest in supporting local causes, many donors continue to give to large, nationally recognized nonprofits. This reflects ongoing structural barriers such as limited nonprofit visibility, decision fatigue, and search environments that prioritize brand familiarity.

At the same time, small-dollar giving has declined for three consecutive years, highlighting the need for more transparent, accessible, and trustworthy tools to support donor decision-making (Childress, 2024; Lilly Family School of Philanthropy, 2023).

In a 2024 evaluation study, 291 U.S. donors were randomly assigned to use either the Giving Compass Guide to Good platform or general internet tools to select a new nonprofit …

Market Signals From Online Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Purdue University Press Books

Market Signals From Online Behavior asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.

Drawing from real-time data and social-listening analysis, Market Signals connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, …

Leo Ii...A Remembrance, The Flor-Ala

Documents

A special edition issue of The Flor-Ala in remembrance of Leo II.

New Honor For Leo Ii: May Be First In Nation, Cheri Shipper, Dr. J. R. Holladay, Dr. Wayne Cotton

Documents

This news release announces the exciting news that Leo II was selected as "Honorary ChairAnimal for National Pet Week" May 7-13 in the Shoals.

Tv Helps Leo Overcome Boredom, Karen Jackson

Documents

TV always makes people (and animals) happy!

*Article from The TimesDaily*

See The Lion At Una, Vacation Guide

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A short write-up about the only African lion which serves as a school mascot-Leo II.

King Of The Jungle, Scott Burcham/Staff

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Leo II playing with his new toy pig on the eve of UNA's game against Texas A & M Kingsville in Florence.

Leo I Versus Leo Ii, Dr. Joe Wallace

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Personal account of Leo I versus Leo II written by Dr. Joe Wallace in Shoal Magazine.

Lion Talk: Vocabulary 101, Elise Cofield

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Information about the Lions Fund at the University of North Alabama in the Spring edition of the UNA Magazine.

Leo Ii's Passing Leaves Large Void Around Una Campus, Una Sports Information

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A fitting tribute to Leo II in the Lion's Roar.

The Story Of Leo The Lion, Joe Wallace

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This souvenir edition magazine details the relationship between author Joe Wallace and Leo I at UNA.