Digital Commons Network^™

Virginia Technology And Engineering Education Association 1978-2018: Celebrating Six Decades Of Progress, Ron Vickers, Philip A. Reed, George R. Willcox

STEMPS Faculty Publications

(First Paragraph) Technology and engineering education in Virginia and the nation is coming to a crossroads. Recent growth in state directives, new courses, and ever-changing funding for science, technology, engineering, and mathematics (STEM) education influences the supply of Technology Education teachers, leading to what some say is a dire future for our profession and association. This history is gathered to emphasize the importance and value of what we teach in Virginia public schools. It also captures who was involved with the association leadership over the years.

Should Cookie Monster Adopt A Healthy Lifestyle Or Continue To Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. Latour, John B. Ford, Michael S. Latour

Marketing Faculty Publications

Developing a brand icon has been a way for marketers to humanize and forge relationships with consumers. Icon development takes time. During this time, marketers have to face how much they stay true and consistent with their icons and how much they allow their icons to adapt to cultural changes in the marketplace. Little is known about how consumers respond to changing icons, and even less is known about whether there may be certain consumer groups that are more or less receptive to such changes. Four experiments and qualitative interviews were undertaken to gain insights into these issues. People who …

What Do We Know About Celebrity Endorsement In Advertising?, John B. Ford

Marketing Faculty Publications

An introduction is presented in which editor discusses various articles within issue on topics including source-credibility theory and its impact on brand performance for celebrity endorsements, celebrity in advertising can influence consumer perceptions and market value of celebrity endorsement.

Exploring Critical Success Factors Of Community Development Projects, Kevin Wanjama Muchiri

Engineering Management & Systems Engineering Theses & Dissertations

The utilization of Community Development Projects in developing nations continues to increase in significance. In the wake of the latest Sustainable Development Goals, developing nations are working towards eliminating poverty, promoting sustainable cities and communities, gender equality, and health and well-being. Although Community Development Projects have become prevalent, the challenge has been that some are successful, while others fail. This dissertation investigates what makes Community Development Projects successful.

This dissertation implemented a comprehensive quantitative analysis using data collected from over one hundred community development projects obtained from The World Bank database. These projects took place in developing nations around the …

Factors Associated With Prolonged Length Of Stay For Elective Hepatobiliary And Neurosurgery Patients: A Retrospective Medical Record Review, Siu Yin Lee, Soo-Hoon Lee, Jenny H.H. Tan, Howard S.L. Foo, Phillip H. Phan, Alfred W.C. Kow, Sein Lwin, Penelope M.Y. Seah, Siti Zubaidah Mordiffi

Management Faculty Publications

Background: Patients with prolonged length of hospital stay (LOS) not only increase their risks of nosocomial infections but also deny other patients access to inpatient care. Hepatobiliary (HPB) malignancies have some of highest incidences in East and Southeast Asia and the management of patients undergoing HPB surgeries have yet to be standardized. With improved neurosurgery techniques for intracranial aneurysms and tumors, neurosurgeries (NS) can be expected to increase. Elective surgeries account for far more operations than emergencies surgeries. Thus, with potentially increased numbers of elective HPB and NS, this study seeks to explore perioperative factors associated with prolonged LOS for …

Technological Innovation: A Case Study Of Mobile Internet Information Technology Applications In Community Management, Wan Su, Xiaobo Xu, Yangchun Li, Francisco J. Martinez-Lopez, Ling Li

Information Technology & Decision Sciences Faculty Publications

The Mobile Internet Information Technology MIIT has been widely accepted as one of the most promising technologies in the next decades, having various applications and different value positions. However, few published studies explore and examine the effects of MIIT on community management. Based on the Dramaturgical Theory, this article uses a case study method to get an insightful understanding of MIIT. This article found that the MIIT was used by grid organizations to realize technological innovation and change organizational routines and structures, but eventually it was shaped by them, so this new technology was only able to embed itself into …