Digital Commons Network^™

Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld

Graphic Communication

Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the …

Enhancing The Downtown Slo Farmers’ Market Experience, Nicole D. Cung

Graphic Communication

The Downtown San Luis Obispo Farmers' Market is a popular weekly event that attracts residents, students, families, and visitors. However, attendees often face challenges such as locating vendors, accessing product information, and navigating crowded areas.

This senior project builds upon a previous team project completed alongside Sameeha Siraj and Michelle Kim. The original project focused on identifying user needs and developing a mobile application concept to improve the market experience. For this senior project, the concept was expanded and refined through additional design development, user experience improvements, and usability evaluation.

Using research gathered through surveys, interviews, and observations, the project …

Kcpr 25-26 Production Handbook, Evan P. Cork

Graphic Communication

The KCPR Production Handbook serves as a resource for the production team when putting on live events for the station. It provides a brief history of the production team and context for why I decided to create this handbook. It is broken down into seven chapters, including sections that cover live event production, KCPR’s Club 91, and a list of important contacts.

Designing A Mobile App For Mr. Turtle: Increasing Membership And Building Sustainable Refill Habits, Mira Pinto

Graphic Communication

Mr. Turtle is a sustainable soap and detergent refill station service. Instead of buying new plastic bottles, customers bring containers to a Mr. Turtle refill station and fill them up with products like dish soap and laundry detergent.

The stations are located inside local retail partner stores and on the Cal Poly campus, making it easy to refill. In the SLO area, Mr. Turtle has locations in the SLO Food Co-Op, Market Poly Canyon, and Swish & Swirl. Mr. Turtle’s mission is to reduce single-use plastic waste by making refilling simple and convenient.

For my senior project, I created a …

2nd Summer Music Festival: Branding A Small-Scale Music Festival, Scout Corpuz-Carr

Graphic Communication

2nd Summer is a fictitious music festival created to address a gap in the live music event market for Cal Poly students. Existing festivals are often too expensive, poorly targeted toward students, or lack opportunities for student musicians. This project focuses on developing a festival’s branding and marketing, including the visual identity, promotional materials, and overall brand strategy. Designed as an affordable and community-driven event, 2nd Summer emphasizes inclusivity, student culture, and the promotion of emerging student artists. Through cohesive branding and targeted marketing, the project aims to create a recognizable festival identity that resonates with college students and strengthens …

Advertisement Recognition And Recall In Urban Environments, Carson L. Ambrose

Graphic Communication

Why is it that certain advertisements are so much easier to remember than others? And how can places like Times Square actually be communicating effectivly through the dense amount of different ads? This project aims to get closer to finding out how design and environmental ad density effect advertisement recognition and recall. To capture the real-world feeling of a dense city, a 3D printed one was created to allow for custom testing and various locations meant for displaying custom advertisements. These ads would be created using a variety of design characteristics such as color, hierarchy, composition, typography, and over all …

Cor(E) Brand Direction, Jake T. Tokatlian

Graphic Communication

COR(E) is a new record label founded by an artist named Lil Uzi Vert, and for my project I have taken the initial steps to develop their brand identity and create physical products for the label. To achieve this, I made a brand book to help define COR(E) and provide a set of design guidelines, a Spring issue of a quarterly magazine that provides news and behind the scenes of the label’s artists, and a CD design including a cover and tracklist. I believe there is a gap in the market for bringing physical media into the music industry and …

Legends, Lies, & Rewritten Lives: After The Little Bighorn: Forgotten Struggles Of Those Who Walked Away, 2nd Edition, Thomas B. Davidson

DU Textbooks

This Story surrounds an event that occurred one summer on June 25, 1876, along the banks of the Little Bighorn River in what is now the state of Montana. Seen from a 21st century perch, it is a story of a collision between two very different civilizations or empires. Both empire’s military fought in the manner of their society. This narrative will attempt to balance the believable truth of what happened in that contest between the military representatives of both societies while also trying to tell an engaging story, without drifting into naked partisanship, purple prose, or sensationalism. The narrative …

Language Attitudes And Stereotypes Condition The Processing Of Contact-Induced Linguistic Variants, Sonia Barnes, Whitney Chappell

Spanish Languages and Literatures Research and Publications

This study examines the effect of language attitudes and stereotypes on vowel perceptions by two groups of listeners from Asturias, Spain that differ in their relationship with the languages present in their communities: Spanish, the national majority language, and Asturian, the regional minority language. The responses of 165 participants from the Nalón Valley (a mining area in the region) were compared with those of 156 listeners from Gijón (the largest urban area) as they categorized words containing synthesized productions of Spanish [o] and Asturian [u] in a task that combined binary forced-choice identification and visual priming. The results of a …

The Tyrannical Woman: The Collapse Of Idolized Feminine Sexuality In Blake’S Visions Of The Daughters Of Albion, Asha A. Lambson

Criterion: A Journal of Literary Criticism

One year before the publication of William Blake’s Visions of the Daughters of Albion, Mary Wollstonecraft, the mother of modern Western feminism, published A Vindications of the Rights of Woman. In her influential essay, she describes the concept of the tyrannical woman: a woman who, oppressed by reductive and stereotypical views of femininity, especially within the Madonna-whore complex, turns to forms of cunning and trickery to gain power over her environment. This paper explores Oothoon’s character in Blake’s Visions and how, over the course of the poem, she becomes a tyrannical woman. Oothoon, often praised by critics of Blake as …

Narrative Blindness: Gretta And The Limits Of Seeing In Joyce’S “The Dead”, Madison Reber

Criterion: A Journal of Literary Criticism

This essay examines narrative vision and its correlation with gender representation in James Joyce's “The Dead,” focusing mainly on how the narration renders Gretta both visible and unseen. The story is framed by the language of sight in which words such as eyes, watching, and looking repeatedly reveal how meaning is formed. Yet the narrative consistently restricts readers from seeing Gretta's interiority, reducing her to a mere reflection of Gabriel's consciousness, which leads Gretta to become an example of what Simone de Beauvoir theorizes as “the Other”. Scholars commenting on “The Dead” often note that Gretta's objectification comes from Gabriel's …

Brains And Hearts: Virginia Woolf’S Natural, Incomparable Care In Mrs. Dalloway, Olivia L. Landgraf

Criterion: A Journal of Literary Criticism

This paper offers an ecofeminist reading of Mrs. Dalloway that centers vulnerability as a unifying ethical concept through which Virginia Woolf interrogates care, selfhood, and the human relationship to the natural world. While existing scholarship has examined Woolf’s use of nature in relation to aging, loss, trauma, and sexuality, I argue that these themes are bound together by a shared condition of ontological vulnerability. Drawing on ecofeminist theory and care ethics, the paper contends that Woolf challenges inherited Cartesian dualisms that separate rationality from nature and mind from body, revealing how such separations distort ethical perception and impede care.

Through …

Teaching Telemachus: Learning To Live And Lead In A Flawed World, Sherman J. Clark

Michigan Law Review

A review of The Odyssey By Homer. Translated by Emily Wilson.

A Hybrid Generation: Globalization, Migration, And Cultural-Theological Reconfiguration Among Second-Generation Ghanaian Pentecostal Immigrants In The United States--Toward A Diasporic Mission Theology, David Osei-Nimoh

College of Theology and Ministry Dissertations, Projects, & Theses

This dissertation investigates how globalization, migration, and Pentecostalism shape the cultural and theological of second-generation Ghanaian Pentecostals in the United States. Using Mark Cartledge’s four-stage empirical theological cycle, it interprets participants’ lived experience as theological data in critical dialogue with Scripture, the doctrine of The Church of Pentecost (COP), and Pentecostal theological method. The study is based on 26 weeks of multisite fieldwork in three COP U.S.A. congregations—Washington, D.C., Dallas, and Tacoma—and draws on participant observation, 55 semi-structured interviews, three focus groups, and archival materials. The analysis yielded three interrelated findings. First, participants negotiate a bicultural Ghanaian American identity within …

From Seizure To Settlement: Liberated Africans, Imperial Law, And Labor In The Indian Ocean World, 1810–1860, Holly S. Mcfate

Master's Theses

This thesis examines the relationship between British antislavery, imperial law, and labor management in the western Indian Ocean during the first half of the nineteenth century. Centered on the 1821 capture and condemnation of the slave schooner Industry by HMS Menai, the study employs a microhistorical methodology to reconstruct the legal and administrative processes that governed the lives of Africans seized from slave ships after their liberation. Drawing upon Vice-Admiralty Court records, Colonial Office correspondence, naval logbooks, and administrative registers from The National Archives (UK) and the Mauritius Archives, the thesis follows the transition of captive Africans from maritime interception …

Linking (Imagined) Communities: World Language Students' Stereotypical Attributions To Native Speakers And Teachers Of German., Lucian Rothe

Faculty and Staff Scholarship

Abstract This study explores language learners' stereotypical descriptions of native speakers (NSs) of German and their relationship with participants' perceptions of teachers of German. It expands motivation research that employs stereotypes to gain insight into university students' views of target language (TL) speakers (Rothe, 2022, 2025). Sixty‐seven learners of German and 43 learners of other world languages (WLs) pro vided responses about NSs and instructors, while also rating the stereotypes' perceived accuracy. Participants held various stereotypical notions about NSs, reflecting broader societal narratives. Learners of German pro vided more detailed stereotypical descriptions. Both groups considered favorable stereotypes as more accurate …

Unrepresentable Objects: Neoliberalism In The Contemporary Novel In French, Alicen Marie

Dissertations, Theses, and Capstone Projects

This dissertation operates at the intersections of textual analysis, political theory, psychoanalytic theory, and aesthetics to investigate the prevalence of uncanny imagery in ten examples of contemporary fiction, while also interrogating the notion of the uncanny as a category of analysis. Entitled “Unrepresentable Objects: Neoliberalism in the Contemporary Novel in French,” it examines a group of novels by Marie Darrieussecq, Virginie Despentes, Marie NDiaye, and Linda Lê, published in France between 1993 and 2017. These novels share an aesthetic of hauntedness and breakdown, incongruous affect, and a continual presence of the uncanny; they depict a world split from history and …

Buttressing Britain’S Financial Rise: Anglo-Dutch Brokers In Eighteenth-Century London, Jiwon Han

Dissertations, Theses, and Capstone Projects

Over the course of the eighteenth century, British financial markets developed remarkably and London established itself as the financial center of Europe, replacing Amsterdam. Scholarship on Britain’s financial developments in the eighteenth century has largely understood it as the result of British efforts and innovation. This dissertation complicates that understanding by investigating the Anglo-Dutch merchants in eighteenth-century London and their contributions to the development of British financial markets. In particular, their support was essential for the British government’s war finances, because Britain’s continuous wars against France demanded an immense amount of money and credit while its financial markets were still …

La Maleta Siempre Lista: Libertad, Identidad Y Legado Político Dentro De Una Familia Cubanoamericana, Aidan H. Jammer

World Languages and Cultures

This project explores how memories of the Cuban Exile are transmitted through generations and how these memories can influence a Cuban American family’s cultural identity and political beliefs. The documentary was based around interviews with members of my family from different generations. My investigation was mainly centered around the generation that lived through the Cuban Revolution and Exile, immigrated to the US and started a family in another country, sharing their memories, values and beliefs of Cuba with their children and grandchildren.

In addition to the interviews, the project incorporates historical research about the Cuban Revolution, the first waves of …

Imaginatively Humankind Dwells: The Necessity Of The Imagination For Divine-Human Commun(E)Ication, Tracey-Ann Pypker-Van Brenk

Pro Rege

No abstract provided.

Del Miedo A La Ternura: Deconstrucción De Imaginarios Constitutivos De La Iag Para Imaginarla Como Una Tecnología Futura, Elizabeth Rodríguez Rendon

GDI. Revista de investigación de Género, Diseño e Innovación

El artículo propone una reflexión crítica a modo de ensayo sobre los imaginarios sociotécnicos que han configurado históricamente el desarrollo de la tecnología y, particularmente, de la Inteligencia Artificial Generativa (IAG). Se sostiene que la ciencia moderna occidental se estructuró a partir del miedo como afecto dominante, heredado de las tradiciones prometeica y fáustica, las cuales promovieron una relación con la técnica basada en el control, la dominación de la naturaleza y el rechazo de la finitud humana. Desde esta lógica, la tecnología ha sido imaginada como instrumento de poder, defensa y superioridad, reforzando narrativas de fascinación y temor frente …

El Diseño Sin Género Como Tendencia Futura: La Cerámica Como Un Ejemplo Sin Sesgo, Paulina Luna Pérez, Hans Mayr Juárez

GDI. Revista de investigación de Género, Diseño e Innovación

Este artículo analiza el diseño sin género a través del análisis histórico de tradiciones cerámicas influyentes y utensilios específicos del uso cotidiano. El objetivo es examinar si las asociaciones entre los utensilios cerámicos y el género constituyen cualidades inherentes a su diseño o si corresponden a una construcción cultural producida en el proceso de interpretación social. Metodológicamente se realizó un análisis histórico-comparativo de piezas representativas y tradiciones cerámicas específicas de la cultura china y japonesa, particularmente utensilios de uso común y surgidos durante los inicios de la tradición cerámica en ambas culturas. Este estudio consideró cuestiones funcionales, formales, simbólicas y …

Entre La Magia Y La Carga: Género, Trauma Y Otredad En Encanto, Sergio García Cabezas, Ángel Serrano Valverde

GDI. Revista de investigación de Género, Diseño e Innovación

Este artículo analiza la película Encanto (Disney, 2021) desde una perspectiva de género, memoria y representación, con el objetivo de desentrañar cómo los personajes femeninos encarnan presiones sociales y culturales que trascienden la narrativa fantástica. A partir de un enfoque cualitativo basado en el análisis narrativo y semiótico, se examinan cuatro figuras centrales: Luisa, como metáfora de la sobrecarga física y emocional; Isabela, como encarnación de la prisión de la perfección estética; Mirabel, como representación de la invisibilización y la otredad; y Abuela Alma, como símbolo de la transmisión transgeneracional del trauma. Junto a ellas, los principales símbolos de la …

Violencia Cosificadora Contra Las Mujeres En La Era De La Ia Generativa: Sesgos, Poder Y Deshumanización Digital, Norma Mildret Pérez Alvarado

GDI. Revista de investigación de Género, Diseño e Innovación

La expansión de la Inteligencia Artificial generativa ha facilitado la producción y difusión masiva de imágenes no consentidas de mujeres y niñas, incluidas representaciones sexualizadas y formas de cosificación digital que pueden generarse y viralizarse con mínimos costos y barreras técnicas. Estas prácticas amplifican la escala y velocidad de la violencia basada en imágenes, al hacerla más accesible, replicable y difícil de contener.

El presente artículo sostiene que esta problemática no se agota en los deepfakes sexuales o en la denominada “desnudificación” digital de fotografías de mujeres. También comprende la generación de imágenes cosificadoras de mujeres que, aun sin contenido …

Agriculture, Politics, And Knowledge: The Dissemination And Evolution Of The Pictures Of Tilling And Weaving From The Southern Song Dynasty To The Qing Dynasty, Kaiyi Zhu, Ting Chen

Perspectives in the Arts and Humanities Asia

Gengzhitu 耕織圖 (Pictures of Tilling and Weaving) functions as a cultural artifact representative of agrarian civilization and dynastic governance, fulfilling dual roles as a vessel for agricultural knowledge and a motivational tool for farming practices. Over the course of its transmission from the Southern Song Dynasty to the Qing Dynasty, a fascinating relationship emerged between the practical knowledge imparted by the Pictures of Tilling and Weaving and its role as a motivational tool for agricultural practices, creating a dynamic interaction akin to a seesaw effect. The fluctuation between the “form” and the “knowledge” of the Pictures of Tilling and Weaving …

The Other Within: Stigmatization And Marginalization Of Hui Muslims In The Novel Musilin De Zangli (Muslim Funeral), Flávio Fraga Da Silva

Perspectives in the Arts and Humanities Asia

This article offers a case study of the protagonist of the novel Musilin de Zangli by Huo Da, as a representation of the stigmatization and marginalization of the Hui Muslim community in Beijing in the early 1960s. Drawing on this portrayal, the novel’s subliminal and allegorical dimensions, and an examination of the mechanisms of “domestic othering” operative in Maoist China, the study discusses how the text advances a veiled critique of the abuses and excesses experienced by this community in the period leading up to, and including, the Cultural Revolution. By situating the text within its broader sociocultural and historical …

我記得你微揚的長髮 I Remember You With Wind In Your Hair: Betty Jiu Solo Exhibition, Nicole M. Nepomuceno

Perspectives in the Arts and Humanities Asia

No abstract provided.

Why Choose Green Burial: Raising Awareness About An Under-Utilized Method Of Body Disposition, Gretchen Mahlberg

University Honors Theses

Green burial, the process of human burial in a biodegradable vessel without embalming, is a simple method for disposal of remains that has been used around the world for centuries, yet it is chosen less than 5% of the time in the US today. The stigma about discussing death has led to a lack of awareness about options and created an environment where morticians, as the sole sources of information, direct the bereaved towards the options most beneficial to themselves. Previous methods to raise awareness about green burial have had limited reach, being focused on people who are already researching …

A Twilight World Of Unspeakable Horror: Lesbian Camp And The Vampire Lovers (1970), Mirielle Lemay

University Honors Theses

From the late 1960s through the early 1970s, a wave of lesbian vampire themed exploitation films proliferated through UK, US, and Western European cinemas. In critical literature on this subgenre, camp reading is often dismissed, unacknowledged, or understood as circumscribed by authorial intent and/or intended audience. With this alternating lack of attention to and dismissal of camp, the interpretive agency of the queer spectator is constrained, their spectatorship implicitly subordinated to that of the "conventional" horror audience—the voyeuristic-sadistic male spectator. Through a reading of The Vampire Lovers, a 1970 British production from Hammer Studios, I seek to explore how …

Holding Pattern: The Making Of An Ep, On Intuition, And Form Becoming The Content, Oscar Larson Phillips

University Honors Theses

This craft essay traces the making of "Holding Pattern," a three-song EP representing the culmination of five years of development in composition, production, lyric writing, and sound engineering. Each song addresses its own distinct emotional territory: the tension between confidence and self-doubt, resistance to creative conformity, and the experience of emotional dissociation. Together they form a single arc: reaching out, holding your ground, and surviving it. This essay moves through each song, examining how production decisions, lyrical construction, and the recording process each served the content of the work. Working intuitively across composition, sampling, collaboration, and recording, what only became …