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Urban Identity Represented By Concept Stores Converted From Machiya In Central Kyoto, Supitsara Intaraksa, Nawit Ongsavangchai
Urban Identity Represented By Concept Stores Converted From Machiya In Central Kyoto, Supitsara Intaraksa, Nawit Ongsavangchai
Journal of Urban Culture Research
The city grid plan of Kyoto gave birth to rectangle street blocks and long narrow land plots for the layout of machiya, a traditional townhouse. From the last two decades, many old buildings in Kyoto including machiya were restored for contemporary use as concept store which widely known for its distinctive design that can represent Kyoto's urban features. This research aims to clarify the relationship between modern concept stores and the traditional urban fabric of Kyoto by selecting nine concept stores as case studies to collect data on-site for doing content analysis from their spatial planning to physical design; …
Wattpad As An Online Medium For Contemporary Folklore, Alisha Tess Helton
Wattpad As An Online Medium For Contemporary Folklore, Alisha Tess Helton
Online Theses and Dissertations
This project focuses its discussion within the discipline of folklore by identifying Wattpad.com as a contemporary medium of online folkloric content. Wattpad provides its users with a text-based—and sometimes multimodal—means of communication via its interface that mimics traditional communication as we know it—a means founded in orality, literacy, and the archive. Wattpad users are creating new folktales that are nuanced with elements from Wattpad’s archive, which characterizes contemporary online folklore in a way that has not been fully explored. This project serves to identify the past and present discourses that inform such a discussion while also explaining the intricacies of …
Creating Themed Accessible Spaces Through Hospitality Design, Sidney Wolf
Creating Themed Accessible Spaces Through Hospitality Design, Sidney Wolf
Electronic Theses and Dissertations, 2020-2023
This thesis summarizes available literature about the individual requirements and specific design attributes needed to understand, apply, develop, and design a themed hotel with an emphasis in accessibility and inclusivity. This thesis contains a visual project and design guide that focuses on creating a themed space that offers modern means of accessibility for mobility aids, or for those who are deaf, hard of hearing, blind, or partially sighted. The guide summarizes literature on existing codes and explores other resources to adapt them to create an inclusive narrative environment. The visual project applies the material found in the guide and produces …
Satirical Dissent: The Subversive Messaging Of Ad Reinhardt’S 1946 And 1961 Art Comics How To Look At Modern Art In America, Julie A. Schumacher
Satirical Dissent: The Subversive Messaging Of Ad Reinhardt’S 1946 And 1961 Art Comics How To Look At Modern Art In America, Julie A. Schumacher
Dissertations and Theses
Through a close analysis of Ad Reinhard's 1946 and 1961 art comics "How to Look at Modern Art in America,” examined in the context of their times, this paper will argue that Reinhardt’s idealist view and involvement with abstraction, as he saw it in its “purest” form, was intrinsically formed and shaped by his Marxist anticapitalistic perspectives in response to his concurrent time. When these works are examined through the lens of Reinhard’s socialist politics, a parallel narrative surfaces where “pictures artists” also signifies capitalism and its capacity to harmonize and contaminate.
วิธีการประเมินตราสัญลักษณ์ สำหรับสินค้าอุปโภคบริโภค และธุรกิจบริการ, สุทธิดา อนุชิตโอฬาร
วิธีการประเมินตราสัญลักษณ์ สำหรับสินค้าอุปโภคบริโภค และธุรกิจบริการ, สุทธิดา อนุชิตโอฬาร
Chulalongkorn University Theses and Dissertations (Chula ETD)
การออกแบบอัตลักษณ์ของแบรนด์ (brand identity) เป็นองค์ประกอบหนึ่งในการสร้างแบรนด์ ส่วนหนึ่งของการออกแบบอัตลักษณ์ที่สำคัญคือภาพ (visual) ที่ทำให้คนจดจำและมีผลต่อการรับรู้ โดยมักจะเริ่มต้นจากตราสัญลักษณ์ (logo) ที่เป็นสิ่งหนึ่งที่ทำให้กลุ่มเป้าหมายสามารถแยกแบรนด์ออกจากคู่แข่ง จากการทบทวนวรรณกรรมพบว่าปัญหาในกระบวนการออกแบบตราสัญลักษณ์ คือการสื่อสารกับเจ้าของแบรนด์ที่ขาดความเข้าใจในงานออกแบบ ทำให้ไม่สามารถตัดสินใจเลือกแบบเพื่อพัฒนางานต่อได้ส่งผลให้การทำงานล่าช้าลง เมื่อศึกษากระบวนการออกแบบพบว่าสิ่งที่ขาดไป คือการประเมินคุณภาพและประสิทธิภาพของตราสัญลักษณ์ เกิดคำถามว่าหากมีผลการประเมินงานออกแบบที่เป็นรูปธรรมจะสามารถสร้างความน่าเชื่อถือให้กับงานออกแบบได้มากขึ้นหรือไม่ งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาและพัฒนาเครื่องมือในการประเมินงานออกแบบตราสัญลักษณ์ ใช้การประเมินงานออกแบบตราสัญลักษณ์เป็นสื่อกลางในกระบวนการออกแบบ นำไปสู่วิธีการตัดสินใจของลูกค้าให้มีประสิทธิภาพและส่งผลต่อการทำงานของนักออกแบบกราฟิก โดยศึกษาผ่านงานออกแบบตราสัญลักษณ์ของธุรกิจสินค้าอุปโภคบริโภค และธุรกิจบริการในประเทศไทย อ้างอิงกรณีศึกษาจากบริษัท จีเอ 49 จำกัด ซึ่งเป็นบริษัทที่ให้บริการเกี่ยวกับการออกแบบกราฟิกและเชี่ยวชาญด้านการออกแบบอัตลักษณ์ของแบรนด์เป็นอันดับต้น ๆ ของประเทศไทย งานวิจัยนี้เก็บข้อมูลจากโครงการที่เสร็จสมบูรณ์แล้วจำนวน 4 โครงการ และโครงการที่กำลังดำเนินการออกแบบอยู่ 1 โครงการ ผลจากการวิจัยเป็นข้อมูลจากการทดสอบกับกลุ่มตัวอย่าง 2 กลุ่ม ได้แก่ กลุ่มเป้าหมายของธุรกิจ 3-4 ราย และเจ้าของแบรนด์ งานวิจัยนี้ใช้เกณฑ์การเก็บข้อมูลเชิงคุณภาพด้วยการสัมภาษณ์ประกอบแบบสอบถาม แล้ววิเคราะห์และแสดงผลการประเมินออกมาในรูปแบบภาพ (Visual Presentation) เพื่อให้เข้าใจได้ง่ายว่าตราสัญลักษณ์ที่นำมาประเมินสามารถวัดประสิทธิภาพจากปัจจัยใด การประเมินชี้ให้เห็นว่ามีกลุ่มเป้าหมายสามารถรับรู้การสื่อสารของตราสัญลักษณ์ได้ และทำให้เจ้าของแบรนด์ทราบได้ว่ามีความพึงพอใจและเหตุผลต่อตราสัญลักษณ์ที่เลือกมาจากปัจจัยอะไรงานวิจัยนี้แสดงผลการประเมินงานออกแบบตราสัญลักษณ์ ประเมินโดยเจ้าของกิจการ กับกลุ่มเป้าหมายของแบรนด์ และผลการประเมินเปรียบเทียบงานออกแบบตราสัญลักษณ์โดยนักออกแบบ กับโปรแกรมในเว็บไซต์ที่ไม่เสียค่าใช้จ่าย ผลเหล่านี้ช่วยให้ลูกค้าของบริษัทออกแบบมีความเข้าใจในงานออกแบบมากยิ่งขึ้น และมีส่วนช่วยในการตัดสินใจเลือกผลงานออกแบบ พร้อมทั้งช่วยยืนยันประสิทธิภาพของตราสัญลักษณ์ที่เลือกพัฒนาต่อเป็นงานออกแบบขั้นสุดท้าย ทำให้นักออกแบบสามารถกำหนดทิศทางการทำงานได้ และช่วยบริหารจัดการโครงการออกแบบ งานวิจัยนี้เป็นการนำเกณฑ์การออกแบบตราสัญลักษณ์จากการทบทวนวรรณกรรมมาขยายผลและพัฒนาเป็นคำถามการประเมิน ผลจากการวิจัยนี้ทำให้ได้เครื่องมือประเมินที่เหมาะแก่บริบทของการออกแบบตราสัญลักษณ์สำหรับธุรกิจในประเทศไทยมากยิ่งขึ้น สามารถเชื่อมโยงกับแบรนด์ของลูกค้าได้มากกว่าเครื่องมือที่มีอยู่ ทำให้ตราสัญลักษณ์ที่ผ่านการประเมินแล้วเกิดความความน่าเชื่อถือ และสร้างความมั่นใจในการตัดสินใจให้กับลูกค้า
Roots And Webs And Nets And Branches And Bulletin Boards And Banners And Newsletters And Mutual Aid Text Threads And Kin And Caretakers And Porches And Poems Of Today And Spaces Of Survival, Lukaza Branfman-Verissimo
Roots And Webs And Nets And Branches And Bulletin Boards And Banners And Newsletters And Mutual Aid Text Threads And Kin And Caretakers And Porches And Poems Of Today And Spaces Of Survival, Lukaza Branfman-Verissimo
Theses and Dissertations
As I welcome Richmond, VA into my family, I find myself needing to make roots and webs and nets and branches that ground me, that place myself as a Black, queer, mixed race, artist, activist, educator, storyteller, and cultural worker in this city. I am called to the streets before I am called to my studio. I question what it means to be a part of an institution that is slowly eating this city up. I become a story collector. I need to know where I am and whose land I now call home.
Spectrum Of Shit, Hannah Hiaasen
Spectrum Of Shit, Hannah Hiaasen
Theses and Dissertations
Contending with the loss of a parent to a mass shooting in their workplace, a newsroom, I find myself suspended in time, in an office. Post-its, fans, button-ups, snow globes, clipboards, reporters notebooks, scrap paper, jot downs, keyboards hold me up. I crave the comfort of repetitive cumulative hand work. Quilting, weaving, and cutting away help me breathe, haptically process and memorialize these grieving objects, this grieving person. Weed-wacking towards intimacy, my work employs a range of materials to mourn the mundanity of a workday, fantasize transformative justice, and steward embodied grief to the surface. My only speed is slow-- …
Defiantly Childlike: Using Aesthetic Resistance To Heal, Sarah K. Reagan
Defiantly Childlike: Using Aesthetic Resistance To Heal, Sarah K. Reagan
Theses and Dissertations
This thesis examines an alternative processing mechanism surrounding the act of healing after traumatic experiences in life. Using a methodology of iterative patterning and tool-pathing, a collection of inflatable garments and wooden mannequins analyzes defense mechanisms learned in early childhood development. This work highlights an essential body of recent scholarship that takes cuteification seriously to restore a childlike approach to mastering fear. This paper will review the definitions of cuteness and childlike humor and then describe how visual culture has implemented these components to subvert established power.
Phantom Scripting, Huiyu Yang
Phantom Scripting, Huiyu Yang
Theses and Dissertations
scripted performances enacted by human beings for the purposes of ordering the world. This “world” is seen as being comprised of social things such as male and female relationships; personal or individual things such as the untaught dispositions inherent in human beings; or nonhuman things such as rain, animals, or spiritual powers.
The Level Of Accessibility Of Inclusive Design Of Christian Temples And Churches In Ukraine, Olga Polumysna, Oktyabrina Chemakina, Valeriy Bulatov
The Level Of Accessibility Of Inclusive Design Of Christian Temples And Churches In Ukraine, Olga Polumysna, Oktyabrina Chemakina, Valeriy Bulatov
Occasional Papers on Religion in Eastern Europe
The article explores the issues of accessibility of inclusive design of Christian churches in Ukraine. The principle of accessibility as the main element of inclusive design often causes a conflict of interests in modern Ukrainian society, as it requires changes in the existing state of affairs. To make the subject-spatial environment accessible not only in everyday life, production, but also in the Christian sacred environment is one of the primary tasks of inclusive design. Many Christian churches in Ukraine are not ready to accept people with inclusion since the conditions of accessibility are not met. One of the reasons is …
The Digital Sabbath And The Digital Distraction: Arts-Based Research Methods For New Audiences, Lisa F. Paris, Julia Morris, John Bailey
The Digital Sabbath And The Digital Distraction: Arts-Based Research Methods For New Audiences, Lisa F. Paris, Julia Morris, John Bailey
Research outputs 2022 to 2026
Despite the known affordances of Arts-Based Research Practice within the international education environment, its use remains relatively uncommon in Western Australia. The reasons for this are likely the contested nature of quality criteria by which Arts-Based Practice is evaluated as well as the challenges as well associated with the dissemination of research findings. Mixed-methods research is increasingly recognised as an appropriate and practical approach for education phenomena, and within this domain, inquiry that combines traditional qualitative and arts-based strategies offers the education researcher advantages that are not readily available through other approaches. As professional artists and researchers we share our …
Towards A Model Of The Design Process For Games, John Healy, Charlie Cullen
Towards A Model Of The Design Process For Games, John Healy, Charlie Cullen
Conference Papers
In this paper, we present an approach to studying the game design process by drawing upon general models of design to support research into the process of game design. Several general models of design exist to consider the processes through which designers work. Many of these fit within a structure of analysis, synthesis and evaluation that was first proposed by Christopher Jones in 1963 and later adapted by Bryan Lawson to account for the messy nature of design and the undertaking of these activities while negotiating between problem and solution. This paper proposes the adaptation of Lawson’s model of design …
Sbms: A Visual Exploration Of Liberian Identity, Gabriel B. Tait
Sbms: A Visual Exploration Of Liberian Identity, Gabriel B. Tait
The Asbury Journal
This article explores the use of visuals by missionaries and social scientists to communicate their encounters in sub-Saharan Africa. It offers an alternative perspective by incorporating the Sight Beyond My Sight (SBMS) visual research methodology created by Gabriel Tait. SBMS is a participant research method that employs photography as a way to understand culture and identity. The implications of this body of work, and the method it provides, presents a much-needed contextual lens for missionaries, visual ethnographers, and general persons who are interested in communicating their contexts in partnership with the cultures they are encountering and impacting. The implication of …
Bitter Sweet, Hanna M. Kesty
Bitter Sweet, Hanna M. Kesty
Graduate Theses, Dissertations, and Problem Reports (ETD)
This written document is the accompanying thesis for my Master of Fine Arts Exhibition, Bitter Sweet. The exhibition featured traditional framed prints with sculptural accents that reveal brutally honest negative personal experiences, interactions, and emotions, paired with delicately cute aesthetics. My work embodies the necessity of personal artistic expression to process years of emotional repression. The prints and sculptures in the exhibition focus around a collection of insults and harsh comments coupled with feelings of loneliness and isolation. I allow personal vulnerability to show, to reinforce that these moments have molded and shaped who I am and will continue to …
Dress As Deceptive Visual Rhetoric In Eliza Haywood's Fantomina, Kathryn S. Hansen
Dress As Deceptive Visual Rhetoric In Eliza Haywood's Fantomina, Kathryn S. Hansen
ABO: Interactive Journal for Women in the Arts, 1640–1830
Writers of fiction capitalize upon dress’s potential as an agent of deception, using clothing as a means through which characters control their identity to perpetuate lies. Eliza Haywood’s Fantomina; or, Love in a Maze (1725) contains this type of heroine, and the novella shows dress can provide women with power that they can find in few other arenas. This novella constructs lying and dress as potent related tools that allow the protagonist to achieve her desires by creating untruths that pass for realities. In so doing, Fantomina capitalizes upon two related phenomena: the cultural perception of women’s status as innately …
The Curtain Fell, Opal M. Ong
The Curtain Fell, Opal M. Ong
Theses and Dissertations
Opal Ong’s paintings and drawings are rooted in but larger than memory. The work is flat and graphic. With this practice, Ong makes do with the living memories that haunt her. This process is not nostalgic or sentimental. Instead, it is a meditation on a kind of loss without resolve.
The American Immigrant Experience Through A Photographic Lens, Olivia Sevits
The American Immigrant Experience Through A Photographic Lens, Olivia Sevits
Honors Projects
My goal is to assess how the photographic medium has historically been used to document the American immigrant experience. Then, I will create my own photo book to provide a different perspective and serve as a response to these traditional portrayals. As the granddaughter of Hungarian immigrants and refugees, I often reflect on my grandparents’ experiences and how they impacted my own life.
By researching both traditional and contemporary photographers whose work focused on American immigrants, I can compare how these immigrants were presented through different lenses. With my own photography, my intention is to provide an honest look into …
Fashion, Identity And The Muslim-American Narrative, Shireen Soliman
Fashion, Identity And The Muslim-American Narrative, Shireen Soliman
Artizein: Arts and Teaching Journal
In this pivotal time, assumptions, boundaries, power structures and relationships within society are being reconsidered and reimagined. My research project, “Fashion, Identity and the Muslim- American Narrative” builds off of well-established prior models and responds to this moment. Through this multidisciplinary, multimedia design workshop series geared towards Muslim American female adolescents, we are able to leverage the powerful intersection of design, technology, community, social media and social justice. In this affirming, enlightening space, we use fashion, dress and personal narrative as the springboard and means of exploring the intrinsic connection between social and emotional issues surrounding identity development, social justice …
Art As Contextualization: Using Visual Communication As Christian Missions In Native American And Alaskan Cultures, Hali Gehring
Art As Contextualization: Using Visual Communication As Christian Missions In Native American And Alaskan Cultures, Hali Gehring
Senior Honors Theses
Contextualization is an important aspect of Christian ministries and cross-cultural missions to create sustaining churches around the world. There are many forms of communication that use contextualization for religious purposes, such as theatre, story, art, and dance. These important forms of communication can be used with cultural practices to contextualize the Gospel to different people groups. For Native Americans and Alaskans, artistic works that promote cultural heritage are highly regarded. A beadwork piece that explains the Gospel could be a creative way to contextualize to Native American and Alaskans.
Improving Academic Success: Creating A College Planning Resource For Students, Hannah Grunden
Improving Academic Success: Creating A College Planning Resource For Students, Hannah Grunden
Honors Projects
Academic performance of students is a major concern for colleges, especially with the recent COVID-19 pandemic. Research has shown that active involvement, the development of self-regulation skills, and improved mental health all have a considerable impact on college students’ academic success. Colleges like Bowling Green State University need to consider how they can use these factors and leverage resources to improve student performance. In this project, a solution is proposed in the form of a college/personal planner which is directly based off research on early academic success. While further, more specific research is needed to fully understand the issue and …
The Puppy In The Polka Dot Pajamas: Animating Children's Literature Through Short Film, Grace Phillips
The Puppy In The Polka Dot Pajamas: Animating Children's Literature Through Short Film, Grace Phillips
Honors Projects
The following written defense describes the guiding research, methodologies, and end results of my yearlong project - creating a digital children’s book and an accompanying short film. The project was initially inspired by an event at home in which my family was laughing at our small dog for the way he looked after we dressed him in pajamas, after which my dad made a comment that it would be heinous of us to treat a human being the same way. This comment inspired me to adopt my own approach as to how humans can learn from the animal kingdom. The …
Traversing The Back Door Of The Mind: Directing Imaginative Stories To Generate Meaningful Dialogue About Biblical Truths In A Materialist World, Heather Jean Birkeland
Traversing The Back Door Of The Mind: Directing Imaginative Stories To Generate Meaningful Dialogue About Biblical Truths In A Materialist World, Heather Jean Birkeland
Masters Theses
Ontological materialism hinders evangelistic efforts because it precludes any dialogue about spiritual matters, especially regarding the importance of cultivating an eternal value system. Furthermore, potential meaningful dialogue is inhibited by an audience that routinely rejects overtly Christian materials, which results in failure to develop the correct contextual understanding regarding biblical spiritual truths. The writer provides an overview of the philosophy of ontological materialism and its effects on people, the impact of imaginative storytelling, and the psychology of narrative persuasion. Firstly, the selected thesis topic will explore how non-Christians could potentially approach and engage in biblical truths without hostility through the …
Volunteering Creativity: A Tool For Growing The Church’S Creative Volunteer Base, Landon Joel Benson
Volunteering Creativity: A Tool For Growing The Church’S Creative Volunteer Base, Landon Joel Benson
Masters Theses
Churches often struggle to identify and recruit talented visual communicators because of a lack of familiarity with visual communication, limited resources, and an inability to recruit to an area of ministry they do not understand. Marketing needs accelerate as fast as technology innovates, and if the church fails to keep up, it will lose its relevance. With each passing day, the importance of having an effective creative team at a church’s disposal grows. Most of the research on this subject focuses on who participates in volunteering and identifying demographic or economic statuses. Few researchers have taken the next step to …
Meeting Madness- Maximizing Meeting Experiences To Promote Higher Productivity And Effectiveness, Heather Nicole Boswell
Meeting Madness- Maximizing Meeting Experiences To Promote Higher Productivity And Effectiveness, Heather Nicole Boswell
Masters Theses
Meetings are commonplace in organizations worldwide. In fact, meetings are important for collaboration, creative innovation, sharing information, coordinating activities, and more. Meetings in and of themselves are not bad; in fact, they are needed. The problem plaguing organizations and employees is the massive amount of time spent in poorly ran and unproductive meetings. This research aims to establish that these unproductive and poorly ran meetings are affecting employee morale, productivity and costing organizations millions each year. Research shows that improving meetings can positively affect strategic organizational outcomes and company culture and save time and money. This body of research shows …
The Meaning Of Movement: Using Motion Design To Enrich Words For Deaf And Hard Of Hearing Children, Hannah Elyse Colasurdo
The Meaning Of Movement: Using Motion Design To Enrich Words For Deaf And Hard Of Hearing Children, Hannah Elyse Colasurdo
Masters Theses
This thesis aims to address challenging areas of vocabulary for deaf and hard of hearing children by developing an open resource for students, parents, teachers, and content creators that utilizes motion to enhance written words for deaf and hard of hearing children. This research seeks to study the means of nonverbal communication such as body language expression and paralinguistic prosody (i.e., tone, intonation, volume, and pitch) qualities within the framework of graphic design through motion design. Body movement and expression are essential during face-to-face communication, but written language lacks such context clues. Additionally, the hard of hearing may not fully …
Reflip Type: Developing Visual Strategies For Teaching Typography To Collegiate Students With Dyslexia, Brittany D. Strozzo
Reflip Type: Developing Visual Strategies For Teaching Typography To Collegiate Students With Dyslexia, Brittany D. Strozzo
Masters Theses
In educational facilities today, the approaches to teaching typography to college students with dyslexia are limited. This thesis provides a research-based pedagogy for teaching typography to students in a way that accommodates the visual, processing, and auditory differences present in students with dyslexia. Through the analysis of the learning disability itself, existing material for graphic designers with dyslexia, and current accessibility standards for those with dyslexia, this thesis offers a practical solution to provide a more balanced learning experience for all students, especially those with dyslexia. The aim of this study was to examine the current graphic design standards and …
Feminist Personal Narratives & Digital Platforms [Poster], University Of Northern Iowa. Women's And Gender Studies Program.
Feminist Personal Narratives & Digital Platforms [Poster], University Of Northern Iowa. Women's And Gender Studies Program.
Women’s and Gender Studies Program Documents
No abstract provided.
The Chanticleer, 2021 November, Coastal Carolina University
The Chanticleer, 2021 November, Coastal Carolina University
The Chanticleer Student Newspaper
The editorially independent student produced weekly newspaper of Coastal Carolina University.
The Mammy, The Strong, Or The Broken: Politics Of Hair Afrocentricities In Scripted Television, Hayley Blackburn
The Mammy, The Strong, Or The Broken: Politics Of Hair Afrocentricities In Scripted Television, Hayley Blackburn
Wagadu: A Journal of Transnational Women's & Gender Studies
The general literature on the experiences of Black women in America consistently discusses the way that more Afrocentric appearances— whether through skin tone, hairstyles and textures, clothing, language, or a combination of all the above— have been negatively framed throughout cultural and media histories ...
Institutionally Speaking: Speech Departments And The Making Of A Philippine Eloquent Modernity, Oscar Tantoco Serquina Jr.
Institutionally Speaking: Speech Departments And The Making Of A Philippine Eloquent Modernity, Oscar Tantoco Serquina Jr.
Akda: The Asian Journal of Literature, Culture, Performance
This essay initiates a historiographical account of speech departments in the University of the Philippines (UP) and Silliman University. Founded in 1959 and 1965, respectively, these academic formations are the two existing bastions for the comprehensive and disciplinary study and practice of speech/speech communication in the country and the rest of Asia. This essay explores a) the use of speech as the organizing principle of scholarly inquiry in the Philippine modern university, b) the pedagogies composing Philippine speech curricula, c) the performances enacted by speech programs in UP and Silliman University, d) the speaking subjects that speech departments seek to …