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Experience Economy Theory-Based Brand Design Research: Case Studies Of Macau Souvenirs, Kaixing Liu, Weijia Wang Dec 2025

Experience Economy Theory-Based Brand Design Research: Case Studies Of Macau Souvenirs, Kaixing Liu, Weijia Wang

IASDR Conference Series

In recent years, with the rise of the "experiential marketing" concept, enhancing the consumer purchasing experience is a topic of significant discussion in both academia and industry. As a distinctive local specialty of Macau, local souvenirs brands suffer from severe homogenization, which diminishes consumer purchase intention. Furthermore, intense market competition and high operational costs pose significant challenges to brand operations. Improving the consumer experience in purchasing souvenirs stimulates purchase intention, thereby addressing the sales challenges that souvenir brands face. At present, sufficient research on how brand experience design influences the consumer shopping experience is lacking. From the perspective of the …

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Mapping Taiwan's Design Ecosystem: A Policy-Oriented Approach, Tang-Ling Kuo, Li-Ting Huang Dec 2025

Mapping Taiwan's Design Ecosystem: A Policy-Oriented Approach, Tang-Ling Kuo, Li-Ting Huang

IASDR Conference Series

Amid the rising international recognition of design as a driver of innovation, this study addresses a gap in the design policy literature regarding the under representation of non- Western perspectives by adapting and contextual ising European-derived ecosystem frameworks to Taiwan’s unique policy environment. This paper presents a comprehensive case study of Taiwan’s design ecosystem, using a policy-oriented mapping approach to support agenda-setting and the formation of a national design policy. Drawing on a mixed-methods participatory design research process (2020–2024), the study conducts a stakeholder analysis, performs a strengths, weaknesses, opportunities, and threats (SWOT) assessment, and offer strategic policy recommendations. The …

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Visual Translation Of Sustainable Brand Strategy: A Packaging Design Application, Yun-Fei Li Dec 2025

Visual Translation Of Sustainable Brand Strategy: A Packaging Design Application, Yun-Fei Li

IASDR Conference Series

In the growing emphasis on sustainability communication, brands increasingly rely on visual design to convey core values such as nature, transparency, and responsibility. Yet translating established sustainability strategy indicators into tangible, consistent visual languages remains a critical gap in design practice. Building on Li’s (2025) framework of five dimensions and seventeen strategy indicators, this study invited senior designers with extensive experience in sustainable personal care products to interpret and generate rich visual vocabularies. Using the KJ method, over 200 items were clustered into ten distinct design expressions—such as “trust and quality assurance,” “eco-friendly materials and packaging visibility,” and “emotional and …

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Bridging Data Gaps In Automotive Hmi: A Triple Diamond Framework For Data-Driven Design And Cross-Functional Collaboration Through Interactive Dashboard, Zhenli Liu Dec 2025

Bridging Data Gaps In Automotive Hmi: A Triple Diamond Framework For Data-Driven Design And Cross-Functional Collaboration Through Interactive Dashboard, Zhenli Liu

IASDR Conference Series

Automotive Human-Machine Interface (HMI) innovation faces a critical paradox: user-centred design in software-defined vehicles requires agility. However, this demand conflicts with the rigidity of manufacturing's stage-gate processes, resulting in a systemic challenge. This research delves into the complex issues of fragmented data practices and cross-functional collaboration in HMI design. A mixed- methods qualitative study within an automotive UX design department revealed barriers including varying data literacy, fragmentation, and silos. To address these challenges, the research introduces emerging technology - Business Intelligence (BI) System that enables real-time visualisation of data and facilitates seamless access across multidisciplinary teams by user insights dashboard, …

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Heuristic Evaluation Of Interaction Structure For A Pediatric Emotional Care Mobile App, Chia-Yin Yu Dec 2025

Heuristic Evaluation Of Interaction Structure For A Pediatric Emotional Care Mobile App, Chia-Yin Yu

IASDR Conference Series

This study presents the user-centered development and heuristic evaluation of a mobile application designed to support emotional care for children aged three to six during medical visits. Drawing on a spiral development model, the research integrated expert interviews, caregiver surveys, and user interviews to define user needs, identify use scenarios, and establish a comprehensive interaction structure. Four primary functions were proposed: (1) symptom tracking, (2) health education, (3) disease information, and (4) therapeutic games. Based on the defined structure, a static prototype was created and evaluated through a heuristic evaluation by five interdisciplinary experts using Nielsen’s usability principles. The heuristic …

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Hybrid Prototyping Design Framework For Npd: A Case Study Of Industry-Academia Collaboration, Tsu-Yu Shen, Chien-Hsu Chen, Wei-Ting Hsiao, Tse-Yen Yeh Dec 2025

Hybrid Prototyping Design Framework For Npd: A Case Study Of Industry-Academia Collaboration, Tsu-Yu Shen, Chien-Hsu Chen, Wei-Ting Hsiao, Tse-Yen Yeh

IASDR Conference Series

With the increasing digitization of design tools, virtual collaboration has become increasingly prevalent in design teams. Within teams composed of members from diverse backgrounds, Visual Design Representations (VDRs) serve as crucial mediators for communication and collaboration. While the emergence of generative AI has accelerated the visualization of design concepts, the experiential insights gained through physical prototyping remain irreplaceable in practical design processes. Numerous studies have also emphasized that both virtual and physical prototypes possess distinct communicative advantages and are suited to different contexts, while hybrid prototyping can enhance iterative efficiency. This study uses an industry-academia collaboration project focused on titanium …

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Research On The Design Method Of Cultural And Creative Products Of The Palace Museum In Beijing Based On Empathy, Xingjie Yan, Zhiyu Zhao Dec 2025

Research On The Design Method Of Cultural And Creative Products Of The Palace Museum In Beijing Based On Empathy, Xingjie Yan, Zhiyu Zhao

IASDR Conference Series

Nowadays, visual communication designers are paying more and more attention to audience experience. Design should not only meet aesthetics and functionality, but also meet the emotional needs of users. The EDIPT design thinking model, which begins with empathy as its foundational step and upholds the concept of "perception from the user's perspective," equips designers with a wealth of thought processes and practical skills. Furthermore, it facilitates the transformation and upgrading of cultural and creative products that effectively connect users, culture, and creativity. As a country with a long cultural history, China has good research value based on Chinese culture. The …

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Peacebuilding: Scoping An Empathic Design Approach Through Speculative Fiction, Koskinen Ilpo, Philip Ely, Markus Wernli Dec 2025

Peacebuilding: Scoping An Empathic Design Approach Through Speculative Fiction, Koskinen Ilpo, Philip Ely, Markus Wernli

IASDR Conference Series

Despite an apparent period of geopolitical stability following the establishment of the UN in 1945, questions of war and peace remain as perennial concerns. . This paper presents an attempt to scope a design approach for peace building. It grounds its approach on Johan Galtung’s notion of positive peace as justice and John Paul Lederach’s middle-ground theory of peace building but underlines the importance of an empathic dialogue that brings parties in conflict together to find common ali ties and develop skills useful in post-conflict societies. The paper scopes an approach through a piece of speculative fiction about a design …

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Heritaverse: A Framework Integrating Cultural Heritage In Immersive Interactive Experience, Yuxuan Xiao, Shucheng Zheng, Zhongjian Song, Tingting Zhu, Ximu Sun, Chenyang He, Ruoyu Qiu, Xue Wu, Yiqing Zhao, Yaning Li, Meng Li Dec 2025

Heritaverse: A Framework Integrating Cultural Heritage In Immersive Interactive Experience, Yuxuan Xiao, Shucheng Zheng, Zhongjian Song, Tingting Zhu, Ximu Sun, Chenyang He, Ruoyu Qiu, Xue Wu, Yiqing Zhao, Yaning Li, Meng Li

IASDR Conference Series

In cultural heritage (CH) context, immersive interactive experience can benefit user experience and participation, while enhancing their cultural identity. However, few studies integrate both tangible and intangible CH elements in the same immersive environment. Meanwhile, thereisalsoalackofa systematic design framework to guide the whole design process of creating immersive interactive CH experiences. In response to the research challenges, this study firstly proposes a design framework named Her it averse, whichcan helpco-design with multi-stakeholders, capture and integrate various representative CHelements, and design for emotional experience. To understand the potential of the framework in real design practices, weselect Azheke Villageat Hani Rice Terracesin …

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The Aesthetic Appeal Of Visual Flow: A Kansei Engineering Study On Attractive Factors Of Motion Graphics In An Immersive Environment, Hsin-Jui Chen, Tzu-Wei Tsai Dec 2025

The Aesthetic Appeal Of Visual Flow: A Kansei Engineering Study On Attractive Factors Of Motion Graphics In An Immersive Environment, Hsin-Jui Chen, Tzu-Wei Tsai

IASDR Conference Series

As immersive media continues to evolve as a dominant paradigm in digital design, understanding how motion graphics shape users’ emotional engagement and sensory perception has become a critical issue in visual communication research. This study examines the relationship between visual design elements in immersive motion graphics and users’ Kansei experiences, aiming to identify key attraction factors and their corresponding quality attributes. Grounded in the framework of Kansei Engineering, in-depth interviews were conducted using the Evaluation Grid Method (EGM), resulting in the identification of eight representative attraction factors. These factors were further analyzed using the Kano Model, Customer Satisfaction Coefficients (CS/DS), …

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Reframing Smart Parking As Public Service Innovation: Enabling Urban Mobility Reform In Taiwan, Shao-Nung Chang, Chien-Hsiung Chen Dec 2025

Reframing Smart Parking As Public Service Innovation: Enabling Urban Mobility Reform In Taiwan, Shao-Nung Chang, Chien-Hsiung Chen

IASDR Conference Series

This study investigates the role of service design in enhancing data-driven public governance and institutional coordination, using the Tainan Smart Parking Data Center as an empirical case. The rapid digitalization of urban environments has challenged local governments to integrate technological infrastructures with citizen-centered services. However, existing literature seldom explains how design methodologies facilitate such integration within complex administrative systems (Luna-Reyes & Gil- García, 2014; Lindgren & van Veenstra, 2018). Addressing this gap, the study conceptualizes service design as a governance mechanism rather than merely a method to improve user experience, aligning with the perspective of designing for service (Strokosch & …

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A Reflective Lab Journal For Biodesign: Navigating More-Than-Human Sensibilities And Disciplinary Tensions, Jiho Kim, Iohanna Nicenboim, Joana Martins, Elvin Karana Dec 2025

A Reflective Lab Journal For Biodesign: Navigating More-Than-Human Sensibilities And Disciplinary Tensions, Jiho Kim, Iohanna Nicenboim, Joana Martins, Elvin Karana

IASDR Conference Series

This paper introduces reflective journaling as a tool for advancing biodesign practices, merging documentation methods from biology and design while integrating more-than-human sensibilities into laboratory practices. It highlights the need for tools that can flexibly support record-keeping across biology and design, balancing precision and accountability with iteration, creativity, and collaboration. Furthermore, it critically addresses calls to support care ethics and nurturing multispecies interactions within biodesign. Through an explorative review of diverse documentation formats, including laboratory notebooks and annotated portfolios, and informed by our own biodesign experiences, we introduce the Reflective Biodesign Lab Journal as a potential approach to address these …

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Internal Facial Contour (Ifc): An Exploration Of Expressive Communication Approaches For The Design Of Face-Worn Wearables, Mingshuo Li, Rowan Page, Chuan Khoo Dec 2025

Internal Facial Contour (Ifc): An Exploration Of Expressive Communication Approaches For The Design Of Face-Worn Wearables, Mingshuo Li, Rowan Page, Chuan Khoo

IASDR Conference Series

Facial movement delivers rich emotional messages. This pictorial explores a novel concept in enhancing expressive facial communication – the Internal Facial Contour (IFC). The IFC device constructs a linear visual language on the face through a collection of face-worn wearables. These wearable augmentations deform in response to facial muscle movement, thereby suggesting emotional states. The shape of the IFC device naturally becomes visually wider and more open when smiling; in contrast, it becomes narrower and more closed when frowning. To test the acceptance of this communication language, feedback was collected through casual interviews, visual perception tests, and usage observations. The …

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Exploring Human-Ai Differences In Emotional Color Perception: A Pictorial Study On Gai-Generated Cinematic Visuals Through Design Research, Hsin-Ting Chung, Tingyi Lin, Yu-Ting Cheng Dec 2025

Exploring Human-Ai Differences In Emotional Color Perception: A Pictorial Study On Gai-Generated Cinematic Visuals Through Design Research, Hsin-Ting Chung, Tingyi Lin, Yu-Ting Cheng

IASDR Conference Series

This study explores how generative AI (GAI) and humans interpret emotional meanings through color in cinematic visuals. Drawing from film color theory, we designed a set of mood palettes and applied them to keyframes generated by GAI. Using qualitative questionnaires, we compared emotional interpretations from human participants and GPT-4o. Results revealed overlapping but diverging perceptions: humans relied on narrative context and memory, while AI leaned on statistical associations. These findings highlight GAI’s limited emotional grounding and suggest opportunities to enhance visual storytelling tools through hybrid color-emotion frameworks. This research contributes to emerging dialogues in computational aesthetics, human–AI perception, and design …

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Survey On Employment Status And Perceived Gaps Between Education And Practice Among Design Graduates, Poyu Chen, Chia Lin Tsai, Yu Chen Hsiao Dec 2025

Survey On Employment Status And Perceived Gaps Between Education And Practice Among Design Graduates, Poyu Chen, Chia Lin Tsai, Yu Chen Hsiao

IASDR Conference Series

This survey targets graduates from the 2020–2024 Young Designers’ Exhibition, analyzing their employment status, salary levels, and the gap between academic training and industry demands. Results show that while some technical skills align with workplace needs, gaps remain in areas such as communication and collaboration, project management, interdisciplinary teamwork, AI integration, and sustainability trends. Most graduates believe that design education lacks dynamic adaptation, making it difficult to keep pace with rapid industry changes, thus increasing workplace adjustment pressure. The survey also found that interdisciplinary capabilities, digital skills, and internship experience are strongly correlated with job performance, starting salary, and career …

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From Tick Marks To Crossbones: Designing And Testing Visual Primitives For Medicine Instructions, Mandar Rane, Karel Van Der Waarde Dec 2025

From Tick Marks To Crossbones: Designing And Testing Visual Primitives For Medicine Instructions, Mandar Rane, Karel Van Der Waarde

IASDR Conference Series

This study investigates whether certain symbols can function as universal visual primitives to convey affirmation, negation, and warning without relying on language or context. Postgraduate design students in India created pictogram-based visual instructions for ibuprofen, from which 56 symbols were extracted and standardized in black and white. After refinement, 12 symbols were tested with 240 participants across diverse demographics using open-ended comprehension tests. The tick mark consistently conveyed affirmation, the cross (X) and diagonal slash inside a circle expressed negation, and the skull with crossbones effectively indicated warning. Results highlight the role of familiarity, exposure, and convention in shaping comprehension, …

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Scent Camera—An Aromatherapy-Based Emotional Soothing Device, Cun Li, Yutong Jiang, Xiao Luo, Rushi Feng, Kailin Huang Dec 2025

Scent Camera—An Aromatherapy-Based Emotional Soothing Device, Cun Li, Yutong Jiang, Xiao Luo, Rushi Feng, Kailin Huang

IASDR Conference Series

This study presents Scent Camera, an interactive olfactory device designed to facilitate emotional regulation among young individuals experiencing stress. It investigates the potential of scent in triggering emotional memory and modulating mood through a multisensory interaction that bridges visual and olfactory perception. Users take or upload an image, which is then analyzed by the device in terms of visual elements and color composition; based on this analysis, a corresponding scent is emitted to evoke related emotional responses. Drawing inspiration from the “capture-and-preserve” logic of analog photography, the design reimagines visual memory as an olfactory experience—shifting the act of remembrance from …

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Design Asset Formation Through Ai-Driven Interpretation Of Text And Visual Data, Yu Syuan Guo, Wan Ting Jiang, Cheng Yuan Wu, Shyhnan Liou Dec 2025

Design Asset Formation Through Ai-Driven Interpretation Of Text And Visual Data, Yu Syuan Guo, Wan Ting Jiang, Cheng Yuan Wu, Shyhnan Liou

IASDR Conference Series

including Yu-Syuan Guo, Wan-Ting Jiang, and Cheng-Yuan Wu, Researchers, and Shyhnan Liou, Director of R&D, for their invaluable support and collaboration throughout this project. This study aims to explore the evolution of in-house design processes through AI technology. Historically, design projects lacked standardization, result- ing in inconsistent deliverables, costs, and quality, especially in cross-disciplinary projects. To address this, this research developed two AI design think- ing tool prototypes. The goal is to leverage generative AI's strength in organizing nonlinear data to assist enterprises with varying design application ex- periences. This includes structuring first-hand research data using natural language, enhancing asset …

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Investigating The Usage Of Generative Ai In Design Education: Bridging University Policies And Student Practices, Lujin Mao, Ziyue Tang, Mengyao Qi, Jeffrey C. F. Ho, Gerhard Bruyns, Kun-Pyo Lee, Zhibin Zhou Dec 2025

Investigating The Usage Of Generative Ai In Design Education: Bridging University Policies And Student Practices, Lujin Mao, Ziyue Tang, Mengyao Qi, Jeffrey C. F. Ho, Gerhard Bruyns, Kun-Pyo Lee, Zhibin Zhou

IASDR Conference Series

Generative AI (GenAI) is reshaping design education, leading to the emergence of new university policies and evolving student practices. This study offers a comparative review of 17 institutional policies and 38 empirical studies on design students’ engagement with GenAI. Using inductive analysis, we developed a synthesized set of themes that capture both regulatory guidance and practical usage. Our findings indicate that while institutional policies emphasize responsible use, general-purpose recommendations, and abstract competency aims, student practices are characterized by situated judgment, iterative workflows, and profession-oriented skill development. These contrasts point to areas where institutional frameworks may fall short in addressing the …

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Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh Dec 2025

Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh

Graphic Communication

This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback …

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Harnessing Irrationality, Jennifer E. Smith Dec 2025

Harnessing Irrationality, Jennifer E. Smith

All Theses

My thesis work considers the presence of objectifying gazes in representations of women in Western visual media and pop culture. I reference film, television, short form content shared on social media, and pornography to identify and repurpose tools of objectification in my large scale drawings and animated GIFs. I compare the objectifying tropes present in contemporary entertainment media and pop culture to those present in the Western art historical tradition of the reclining female nude, mythology and folklore, and pornography. Using these comparisons, I discuss objectification in terms of passive and active, consumption and appetite, and idealization and devaluation. I …

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Wellspring: Visual Development For An Animated Series, Jane Anderson Dec 2025

Wellspring: Visual Development For An Animated Series, Jane Anderson

Master of Fine Arts in Digital Media Culminating Experience

This paper delves into the interconnected stages of worldbuilding and storytelling for animation. Beginning with a single character sketch, the project explores and reports multiple phases that investigate how ideas take shape across different artistic mediums. Both visual and narrative processes are analyzed, including character and environment design, comic creation, and the production of hand-drawn animation tests. Each stage functions not only as a method of artistic study but also as a means of refining the story’s tone, themes, and visual identity. These explorations inform the final component of the project - a comprehensive show pitch package. This pitch synthesizes …

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Rubbing Away Respect: How Repeated Touch Alters The Meaning Of Women’S Statues, Olivea Kittrell Dec 2025

Rubbing Away Respect: How Repeated Touch Alters The Meaning Of Women’S Statues, Olivea Kittrell

Theses

This thesis examines how repeated public interactions with statues of women, particularly the ritualized rubbing of their breasts, alter both the material surfaces and symbolic meanings of statues. We will focus on three bronze sculptures: the Molly Malone statue in Dublin, the Juliet statue in Verona, and the Bust of Dalida in Paris. Through these, we will investigate how statues created with commemorative intent become sites of sexualized behavior based on gender. The problem this thesis addresses is the lack of scholarly analysis on how gendered public interaction physically and symbolically transforms statues of women. While some scholarship covers either …

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Virtus Fidelis: Design In Modern-Day Catholicism, Elisha N. Butryn Dec 2025

Virtus Fidelis: Design In Modern-Day Catholicism, Elisha N. Butryn

Honors College Theses

Art plays a major role in how we view the world, and particularly, how we view religion. This thesis explores those themes and how design appears in modern-day Catholicism, and how Catholicism can impact design through the development of the brand Virtus Fidelis.

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Communicating Change: A Visual Analysis Of American Political And Activist Posters, Hana Sage Morshedi Dec 2025

Communicating Change: A Visual Analysis Of American Political And Activist Posters, Hana Sage Morshedi

Graphic Communication

Across U.S. history, posters have helped movements inform, persuade, and mobilize the public, going beyond information to signal identity and values. In this project, I analyze 40 historically significant American political and activist posters, from wartime propaganda to civil rights and queer liberation, to explore how visual choices shape public opinion and drive social change. I focus on elements such as community/heritage colors, typography, composition, and cultural or movement-specific motifs to see how they signal identity, guide action, and contribute to a “successful” poster.

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Cultural Synthesis In Iranian Graphic Design: A Fusion Of Tradition And Modernity, Maryam Mehrabadi Nov 2025

Cultural Synthesis In Iranian Graphic Design: A Fusion Of Tradition And Modernity, Maryam Mehrabadi

LSU Doctoral Dissertations

This thesis examines Iranian graphic design as a politically embedded and semiotically charged field wherein visual form operates as a site of ideological negotiation, cultural memory, and symbolic resistance. Focusing on the works of Ghobad Shiva and Morteza Momayez, the study situates graphic design within the sociopolitical constraints of the Pahlavi monarchy and the post-1979 Islamic Republic. It argues that Iranian design practices cannot be understood outside the country’s enduring identity crisis—shaped by the unresolved tension between three coexisting cultural strata: ancient Persian heritage, Islamic civilizational identity, and Western modernity. Drawing on the work of Edward Said, the thesis also …

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From Prompt To Prejudice: Visual Evidence From Ai Image Generation Platforms, Jinu K. Varghese, Padma Rani Nov 2025

From Prompt To Prejudice: Visual Evidence From Ai Image Generation Platforms, Jinu K. Varghese, Padma Rani

Markets, Globalization & Development Review

This study examines how AI image generation systems perpetuate digital orientalism through systematic cultural representation patterns that increasingly shape global digital markets and international development discourse. Using visual social semiotics methodology, we conducted comparative analysis of Midjourney and ChatGPT platforms across nine culturally specific prompts examining religious imagery, contemporary social dynamics, and power structures in Indian cultural contexts. Our findings reveal that both platforms consistently reproduce colonial-era representational frameworks despite culturally sensitive prompting and advanced technical capabilities. The analysis identifies three systematic patterns: temporal displacement strategies that acknowledge modernity while containing it within orientalist categories, institutional validation requirements that privilege …

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Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College Nov 2025

Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

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Graphic Design For Visual Narratives: The Semiotics Of Diegetic Retrofuturism, Brooke Luke Ballard Nov 2025

Graphic Design For Visual Narratives: The Semiotics Of Diegetic Retrofuturism, Brooke Luke Ballard

Theses

While semiotics, diegesis, and retrofuturism have all been discussed at length in academia, it is uncommon to find the synthesis of all three. When these concepts are combined, it forms what I argue is a new genre of graphic design now prevalent enough in contemporary media to warrant definition and analysis. This thesis first explores the theories of visual semiotics, narrative diegesis, and retrofuturistic aesthetics individually before uniting them as a new design genre. Several candidates for this design classification will then be examined in case studies that meet the criteria of 1) containing a visual language that a modern …

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Visual Ecologies And Language In Digital Environments: Narratives From First-Year Composition Students In Multimodal Learning, Elizabeth Escobedo Salazar Nov 2025

Visual Ecologies And Language In Digital Environments: Narratives From First-Year Composition Students In Multimodal Learning, Elizabeth Escobedo Salazar

Open Access Theses & Dissertations

The expansion of Information and Communication Technologies (ICTs) developed new perceptions of learning, communication processes, shaped university students' new practices and has brought about significant changes in social dynamics. Images and visual language have become central to the way humans communicate, communication processes have changed, and the composition and creation of arguments have changes. In this context, the use of multiple screens (Multiscreens) has led to multitasking, but additionally in digital contexts where students are hyper-connected. They do their homework while on social media, texting, creating videos, using a new app, or watching a movie on YouTube or Netflix. This …

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