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Articles 121 - 150 of 527
Full-Text Articles in Entire DC Network
Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.
Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University tennis team.
Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.
Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University soccer team.
Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007-2008 official media guide of the Morehead State University women's basketball team.
Morehead State University 2007 Football, Morehead State University. Office Of Athletics.
Morehead State University 2007 Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University football team.
West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The September 15, 2007 official program guide for the West Virginia Tech vs. Morehead State football game.
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
WCBT Faculty Publications
Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.
Morehead State University 2006-07 Rifle, Morehead State University. Office Of Athletics.
Morehead State University 2006-07 Rifle, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006-2007 official media guide of the Morehead State University rifle team.
Morehead State University 2006 Soccer, Morehead State University. Office Of Athletics.
Morehead State University 2006 Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University soccer team.
2006 Eagle Tennis, Morehead State University. Office Of Athletics.
2006 Eagle Tennis, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University tennis team.
Morehead State Eagles 2006 Football, Morehead State University. Office Of Athletics.
Morehead State Eagles 2006 Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University football team.
Morehead State Eagles 2006 Volleyball, Morehead State University. Office Of Athletics.
Morehead State Eagles 2006 Volleyball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University volleyball team.
Morehead State Eagles 2006-07 Basketball, Morehead State University. Office Of Athletics.
Morehead State Eagles 2006-07 Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006-2007 official media guide of the Morehead State University basketball team.
2006 Eagle Baseball, Morehead State University. Office Of Athletics.
2006 Eagle Baseball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University baseball team.
Morehead State 2006 Eagle Softball, Morehead State University. Office Of Athletics.
Morehead State 2006 Eagle Softball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University softball team.
Morehead State University 2006-07 Golf, Morehead State University. Office Of Athletics.
Morehead State University 2006-07 Golf, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006-2007 official media guide of the Morehead State University golf team.
Morehead State University 2006-07 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State University 2006-07 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006-2007 official media guide of the Morehead State University women's basketball team.
2002-2006 Eagle Golf Morehead State University, Morehead State University. Office Of Athletics.
2002-2006 Eagle Golf Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2005-2006 official media guide of the Morehead State University golf team.
2005-2006 Eagle Basketball Morehead State University, Morehead State University. Office Of Athletics.
2005-2006 Eagle Basketball Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2005-2006 official media guide of the Morehead State University basketball team.
2005 Eagle Football Morehead State University, Morehead State University. Office Of Athletics.
2005 Eagle Football Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2005 official media guide of the Morehead State University football team.
Eagle Excellence 2005 Morehead State University Eagle Baseball, Morehead State University. Office Of Athletics.
Eagle Excellence 2005 Morehead State University Eagle Baseball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2005 official media guide of the Morehead State University baseball team.
2005 Eagle Soccer Morehead State University, Morehead State University. Office Of Athletics.
2005 Eagle Soccer Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2005 official media guide of the Morehead State University soccer team.
2005 Eagle Volleyball Morehead State University, Morehead State University. Office Of Athletics.
2005 Eagle Volleyball Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2005 official media guide of the Morehead State University volleyball team.
2005-2006 Lady Eagle Basketball Morehead State University, Morehead State University. Office Of Athletics.
2005-2006 Lady Eagle Basketball Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2005-2006 official media guide of the Morehead State University women's basketball team.
Eagle Excellence Morehead State University Eagle Golf 2004, Morehead State University. Office Of Athletics.
Eagle Excellence Morehead State University Eagle Golf 2004, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2004 official media guide of the Morehead State University golf team.
Morehead State Tennis 2004, Morehead State University. Office Of Athletics.
Morehead State Tennis 2004, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2004 official media guide of the Morehead State University tennis teams.
2004 Eagle Volleyball: Eagle Excellence, Morehead State University. Office Of Athletics.
2004 Eagle Volleyball: Eagle Excellence, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2004 official media guide for the Morehead State College volleyball team.
Morehead State University 2004 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State University 2004 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2004 official media guide of the Morehead State University football team.
Morehead State Univerity 2004 Eagle Soccer, Morehead State University. Office Of Athletics.
Morehead State Univerity 2004 Eagle Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2004 official media guide of the Morehead State University soccer team.
Eagle Excellence Morehead State University Lady Eagle Basketball 2004-05, Morehead State University. Office Of Athletics.
Eagle Excellence Morehead State University Lady Eagle Basketball 2004-05, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2004-2005 official media guide of the Morehead State University women's basketball team.
Morehead State 2004 Eagle Softball, Morehead State University. Office Of Athletics.
Morehead State 2004 Eagle Softball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2004 official media guide of the Morehead State University softball team.