Arts Management Commons^™

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

2016 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 13, 2016.

Revitalizing Classical Music Interest And Concert Attendance: Why Today's Youth Are Deterred From Classical Music And Why Symphony Orchestras And Businesses Need To Get Involved, Caroline M. Clouse

Senior Honors Projects, 2010-2019

This paper seeks to explore the divide between classical music institutions and the youth of today. Interest in classical music is on a steady decline among Millennials and this paper provides a discourse on some of the prevailing reasonings behind the deterrents to classical music concert attendance. German studies concerning the current state of classical music and it's standing among youth that previously have never been translated are described within, so that this important information may be disseminated. Lastly, there is a discussion on the importance of innovative marketing techniques and concert offerings as well as how and why today's …

Assessing The Fundraising Impact Of Power2give On Local Arts Councils, Diana M. Berti

Graduate Theses

Nonprofit arts organizations, like all nonprofit organizations, are always in search of a fundraising “silver bullet.” Does a program or product exist that raises more money, engages more donors, and minimizes effort and expense? The Arts & Science Council in Charlotte, North Carolina launched a new online crowdfunding platform in 2011 hoping to do just that. Power2give was designed specifically for nonprofit arts organizations to add crowdfunding to their fundraising arsenal. The platform was designed to be an inexpensive and easy to use option for local arts councils to adopt for their communities. Now four years later, power2give has expanded …

How Does Music Consumption Impact The Music Industry And Benefit Artists?, Benjamin Fly

Accounting Undergraduate Honors Theses

With the introduction of digital music in the 1990s, it internet-based music consumption has become significantly simpler and increasingly more popular as more and more consumers are streaming, sharing, and discovering new music all across the globe. With this new development of digital music, the dynamics of the music industry have been affected dramatically both in terms of record sales and the way music listeners are consuming music. Unfortunately, with the rise of music in its digital format came the rise of illegal file sharing sites, causing many to believe that the music industry was headed for its impending destruction. …

Are Music Streaming Services Healthy For The Recorded Music Industry?, Elizabeth W. Pittman

Economics Undergraduate Honors Theses

To listen to music just a few hundred years ago would require hundreds of miles of travel, tons of wood and metal and ivory and copper strings, construction of a stage and audience platforms, human capital to perform the music of course, and lots of money. All of these variables would combine to produce an auditory experience of approximately 45 minutes total. Today, a single musician can produce the sound of dozens with just a laptop, and it can be consumed relatively cheaply with the click of a button. Digital services such as iTunes or Spotify give listeners access to …

Faux/Real Festival Of Arts, Zoe Cuneo

Arts Administration Master's Reports (1984-2016)

The purpose of this internship report is to analyze the Faux/Real Festival of Arts in regards to my Arts Administration learning experiences. In addition, I will describe my internship involvement with Faux/Real and examine the success of its first year. This report also contains my S.W.O.T. analysis of the festival, highlighting its strengths, weaknesses, opportunities, and threats. Finally, I assert best practices for festival management and programming, and offer recommendations to Faux/Real on how they could incorporate those practices that they have not already implemented to strengthen the festival.

The John F. Kennedy Center For The Performing Arts: Production Department, Jamie Doyle

Arts Administration Master's Reports (1984-2016)

This academic report is the written analysis of my experience as a production intern at The John F. Kennedy Center for the Performing Arts in Washington, DC. My internship specifically involved production and this report discusses production management across the performing arts disciplines, as experienced during my 480 hour internship experience. I describe the organizational history of the Kennedy Center and the internship process. I create a SWOT analysis pertaining to factors affecting the Production Department, discuss production management best practices, and make recommendations for the Center’s improvement.

Contemporary Arts Center: A Time Of Transition, Samantha Naring

Arts Administration Master's Reports (1984-2016)

The following report documents my 480-hour internship from August 17th, 2015 to January 29th, 2016 in the Education and Public Programs Department at the Contemporary Arts Center (CAC). I worked closely with the Marketing and Visual Art Departments. I chose the organization to experience an environment that commits itself to presenting high quality performing and visual arts. This paper assesses the CAC’s history, present day status, and future outlook. It also offers suggestions on how certain aspects can be improved in order to extend the organization’s longevity. Over the course of five months I observed strengths, weaknesses, opportunities and threats …

Jamalar Agency: Building Awareness For New Music Through Radio Promotions, Lawanda J. Smith

Arts Administration Master's Reports (1984-2016)

This report documents the internship of LaWanda J. Smith with Jamalar Agency. Jamalar is a booking agency which specializes in selling the music and culture of New Orleans to the world. LaWanda’s main task was radio promotion for the 2015 spring release of We’ve Got a River to Cross, a CD by the gospel group Joyful. LaWanda was also exposed to record label management by working with Jamalar’s sister company, Rampart Street Music. This report provides an overview of Jamalar Agency, analysis of the company’s strengths, weaknesses, opportunities, and threats, an examination of best practices in music promotions performed …

New Orleans Auction Galleries: Sustaining Vitality In Shifting Auction Markets, Natalie Domingue

Arts Administration Master's Reports (1984-2016)

This report examines an internship experience as the Auction and Fine Art Department Assistant at New Orleans Auction Galleries with discussion of the Company’s history, operating structure, and role in the auction market. In addition, an evaluation of the Company’s strengths, weakness, opportunities and threats and a discussion of the auction industry’s best practices used by international auction houses as they related to New Orleans Auction Galleries is also found. The report concludes with recommendations made by the intern, for the Company’s future sustainability in the auction market.

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

Kid Smart & Any Given Child – New Orleans, Némesis K. Zambrano

Arts Administration Master's Reports (1984-2016)

This internship report is an overview of KID smART and the fiduciary responsibility it provides to the citywide arts education initiative Any Given Child - New Orleans (AGCNO). I began my 480-hour internship with KID smART in February 2015 to work on getting AGCNO off the ground. The following report combines on-site observational research, expertise I developed from my educational training, and independent research to provide an analysis of KID smART and AGCNO’s current position, strengths, weaknesses, opportunities, and threats. Additionally, this report provides recommendations on how to address specific issues with operational management in order for AGCNO to establish …

The Art Of Representation: How Reputation Affects Success With Different Audiences In The Contemporary Art Field, Gokhan Ertug, Tamar Yogev, Yonghoon Lee, Peter Hedstrom

Research Collection Lee Kong Chian School Of Business

We study the effects of actors' audience-specific reputations on their levels of success with different audiences in the same field. Extending recent work that has emphasized the presence of multiple audiences with different concerns, we demonstrate that considering audience specificity leads to an improved understanding of reputation effects. Using data on emerging artists in the field of contemporary art from 2001 to 2010, we investigate the manner in which artists' audience-specific reputations affect their subsequent success with two distinct audiences: museums and galleries. Our findings suggest that audience-specific reputations have systematically different effects with respect to success with museums and …

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …

Business Plan For Airplane Mode Llc, Colette Kim

MA Projects

The purpose of the thesis is 1) to introduce the official business plan for the newly founded collective, Airplane Mode LLC, and 2) to further outline the curatorial blueprints of its inaugural exhibition titled 01, at Superfine! Art Fair, happening during the 2016 edition of Art Basel Week in Miami.

Business Plan - Art Marketing, Michelle Yu

MA Projects

Michianna & Co. is an art marketing company focusing on promoting Chinese contemporary artists in the Western art market (mainly New York).

Should I Invest In Art?, Alexandra Eldridge

MA Projects

One of the more interesting ways to consider the perennial is art a good investment? question is by looking at the various ways that the art market does or does not behave like other markets. When comparing art as an asset class to more traditional assets, we first need to ask ourselves – are the two even comparable? This article explores the idiosyncrasies of the art world, compares the claims people make regarding art's investment potential to the available research studies, discusses some non-monetary motives for buying, and may even have an answer for the nagging art-as-investment question.

Arts In The Hotel Industry: Bridging Creative And Financial Goals For A Twenty-First Century Experience, Yookyoung Kong

MA Projects

The hospitality landscape of cities has changed significantly in recent years: hotels are themselves destinations. The trend is to manage atmospheric interior yet not overwhelming the area with pieces. However, the fine line separating art and design has become increasingly blurry. This article will analyze the implications of displaying world-class contemporary art in hotels. In essence, art has the potential to transform the industry even further. It could even be said that exhibitions can be a boon to hotel business. Furthermore, this paper demonstrates that the emergence of boutique and life hotels will facilitate the movement of displaying artwork in …

Art And Politics: The Cultural Revolution In The Eyes Of An Art Soldier, Shaomin Li

Management Faculty Publications

2016 marks the 50th anniversary of China's Great Proletarian Cultural Revolution (1966-1976). When the revolution started in 1996, I was 9. The ten years of the Cultural Revolution was the most important period for my education. I love painting and drawing. So during the ten years of the Cultural Revolution, I devoted all my time to study art except for the time I was forced to study communist ideology and to do hard labor. According to the communist theory, art is politicalized and is a tool to serve the communist revolutionary goal. During the Cultural Revolution, the politicalization of art …