Arts Management Commons^™

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Diversification Of Orchestras’ Audiences, Musicians, Programming, And Revenues: Transforming The Relevancy Of German And U.S Orchestras To Their Communities, Dina Marie Weineck

Renée Crown University Honors Thesis Projects - All

This thesis presents ways of how orchestras in Germany and the U.S can transform classical music into a vehicle for social improvement through the diversification of audiences, musicians’ body, artistic programming, concert experience, and revenues. The linkages between mission and funding models of U.S orchestras are being re-calibrated, striving for social relevancy and financial sustainability at once. This approach is contrary to the way in which orchestras have divorced their missions for on-site concerts as their primary product from off-site community programs as a secondary avenue. The purpose and mission set forth for these orchestras, respectively, must be viewed in …

2nd Place Contest Entry: Piracy, Policy, And Pandora: Outdated Copyright In A Digital World, Stephanie Caress

Kevin and Tam Ross Undergraduate Research Prize

This is Stephanie Caress' submission for the 2018 Kevin and Tam Ross Undergraduate Research Prize, which won second place. She wrote about current copyright laws and digital distribution practices and how they can be improved for creators and consumers of music.

Stephanie is a senior at Chapman University, majoring in Music and Strategic & Corporate Communication. Her faculty mentor is Dr. Jessica Sternfeld.

Not For You, Not For Me, But For Us, A Case Study That Examines The Battersea Arts Centre's Co-Creation Models And How This Generates Symiosis Between Their Community And Organisational Resilience., Katharine Marchingo

Staff Scholarship - Australia & Dubai

There is much to learn from the Battersea Arts Centre (BAC) who remains at

the forefront of international arts practice despite the temporary loss of capital

infrastructure due to a tragic fire. This resilience is in part due to BAC’s

organisational model and investment strategy; but these aspects are only as strong

as organisational culture and community support allow them to be, these are

much harder to design and more nuanced in application

(Jubb Personal Interview 23 March 2018).

This report makes use of: action research, qualitative research, data that

was made available by the organisation and relevant literature to …

Global Ambitions: Positioning Singapore As A Contemporary Arts Hub, Su Fern Hoe

Research Collection School of Social Sciences

This chapter has two objectives. The first is to critically interrogate the state’s efforts in utilising the visual arts as a means to position Singapore as an international arts hub and marketplace. As Kwok Kian Woon and Low Kee-Hong have noted, “Singapore’s cultural policy has everything to do with staying on top as a focal node in the late-capitalist world system of the new millennium” (Kwok and Low, 2002, p. 154). This chapter offers an overview of the programmes and initiatives introduced by the state from the 1990s to the present in order to encourage the entry of international art …

The Arts And Culture Strategic Review Report: Harnessing The Arts For Community-Building, Su Fern Hoe

Research Collection School of Social Sciences

The Arts and Culture Strategic Review (ACSR) was initiated in 2010 to chart the next phase of cultural development in Singapore. The final report, which was released in 2012, appears to propose a paradigm shift in focus for arts and cultural policy making in Singapore: from the desire to manage the arts and cultural sectors into profitable creative industries to the utilisation of the arts and culture as expedient tools for social cohesion and community building in Singapore. This shift has resulted in government programmes placing (renewed) importance and emphasis on “community arts” as a cultural activity. This chapter critically …

Nurturing The Cultural Desert: The Role Of Museums In Singapore, Su Fern Hoe, Terence Chong

Research Collection School of Social Sciences

The absence of official platforms and institutions such as museums and visual arts spaces; while the artistic amateur scene was flourishing, there were no museums or national galleries where collections of the best local and regional artworks could be found, appreciated and studied by artists and citizens. This cultural desert was the result of the government’s attention to bread and butter issues. How, then, did Singapore transform from “cultural desert” of yesteryear to a city with 51 museums and 118 art galleries in 2013, as well as an arts scene that saw more than 3.2 million visitors to the national …

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically …

Diversity, Inclusion, Access, & Equity: An Analysis Of Otherness In Cultural Organizations, Cheyanne Jeffries

Senior Honors Theses and Projects

In an American society that is increasingly more multicultural and divers�� every day, diversity in cultural organizations has been the subject of much research dedicated to ensuring our cultural institutions and their boards, employees and overall organizational structure meet the rising demand for inclusion and equity in our nation. The American Alliance of Museums completed a national report in 2017 in which they found that "museum directors and board chairs believe board diversity and inclusion are important to advance their missions, but have failed to prioritize action steps to achieve it", among other key findings that identified a complete lack …

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a …

Kaya | Project Public Art, Tenzin Lama

MA Projects

KAYA|Project Public Art exhibits public art in public spaces in Kathmandu every two years. Every year we have two special events around the topic of Public Art and Public Sphere. It’s a private foundation initiated by a Kathmandu dweller who understands the ever changing landscape of Kathmandu. On the verge of gentrification, and other political transformation, Kathmandu requires a selfexpression of urbanity and dwelling. This foundation gives agency to the ordinary citizens to define their public sphere in the long run through it’s forum and active advocacy.

Kolkata Biennial Foundation, Aman Bacchawat

MA Projects

The Kolkata Biennial Foundation project is a blueprint to establish a biennial in the city of Kolkata, India. With the proliferation of the biennial format since the 1990’s there are currently 250 active biennials that occur every year. The project is a study of finding the feasibility of the hosting a biennial and various costs and funds required to realize this dream. With the contemporary art infrastructure in India still in its adolescence, the foundation will become the catalyst in improving the current scenario of artistic progression in the country and the region and provide the foundation blocks for the …

Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu

MA Projects

The paper proposed a five-year business plan for establishing a curatorial studio in Chengdu, China - YU BUYU. It analysed the current statues of contemporary art in Chengdu from different perspectives, for example, in terms of museums, galleries, art fair, and etc. By analysing the situation, the paper identified Chengdu’s area of improvement - to grow the local art ecosystem between museums, galleries, artists and individual collectors by strengthen the connections and relationships between different sectors and increase interactions with wider art community. The paper thus proposed the curatorial studio as an active gathering place to exhibit emerging art, to …

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating

Mccoll Consulting, Virginia Mccoll

MA Projects

McColl Consulting is a full-service art-consulting firm based in Atlanta, Georgia, which assists individual and corporate clients in the acquisition, disposition, relocation, and management of collections of fine art and other collectible assets.

We believe that art has the ability to influence our daily lives and transform the spaces in which we live and work. Works of art can inspire, create, and communicate values throughout each environment they are placed.

McColl Consulting provides clients with complete assistance in the purchasing, shipping, handling, installing, and storing of objects as well as managing inventory of the entire collection of fine art and …

Kalaheo Art Space, David Hanlon

MA Projects

On Oahu, our local art scene is seeing a renaissance of sorts when it comes to contemporary art practices mixed with local flavor. Kaka’ako area is a great example of this. Kaka’ako and China Town on the island of Oahu are new venues and outlets of contemporary theories and methods of showcasing art and the new generations both social and economic ideologies that have been adapted for island life.

While all of this is happening, there still isn’t a place where creatives on Isle can go to create, collaborate and grow their artistry all in one permanent place. More often …

Diversity And Inclusion In Art Museum Board Of Governance: Does The Boardroom Reflect The Community?, Margaret Farrell

MA Theses

The objective of this thesis is to examine the diversity and inclusivity of the art museum board of governance to see if the community accurately represents in the boardroom. This study finds a severe resistance to change along with the many obstacles corporate and nonprofit sectors face when incorporating diversity and inclusion in the boardroom. Based on population shifts affecting the cultural landscape of the workforce, this thesis focuses on the crucial need for art museums to strategize and implement diversity and inclusion in their board of directors. This study outlines comprehensive strategies from corporate and nonprofit sectors which are …

Perspectives On Sabbaticals And Job Satisfaction In Nonprofit Organizations, Beth Anne Spacht

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

For mission-driven organizations with limited resources to invest in employee salary and development, retaining top talent is a critical challenge. The monetary toll of turnover is particularly harmful to small organizations, which make up 66.3 percent of the nonprofit sector. To keep staff satisfied and incentivized to stay, nonprofits need to innovate creative new strategies to retain employees. The nonprofit sabbatical, a period of rest and renewal given to reward years of service, is one possible solution to reduce burnout and reward longevity. This exploratory study investigated the benefits and challenges of nonprofit sabbaticals in relation to theories of job …

Arts Education: A Philanthropic Priority?, Clare Murray

Honors Theses

Through restricted donations, donors to private, independent not-for-profit US art museums are able to affect the prioritization of museum activities. Using annual data from museums’ Form 990s and AAMD survey responses, I test whether restricted giving affects a museum’s educational programming by analyzing the effect of restricted assets on education department performance indicators. I find that a percentage point increase in permanently restricted assets as a proportion of total assets is associated with a 0.1876 percentage point increase in education expenses as a share of total expenses. Through qualitative informational interviews, I recognize this impact as evidence that arts education …

Designing Narrative Artefacts, Jennifer Dempsey

Masters

This thesis documents an investigation that explored the use of narrative and material culture to present aspects of women’s lives from eighteenth-century Cork city to a twenty-first century museum audience. There were two objectives of this research. The first was to create a catalogue of elements from material culture through which these women’s lives would be revealed. The second was to use narrative to make this information accessible and engaging.

This research is linked with Nano Nagle Place, a heritage centre in Cork city that opened in 2017. The centre documents the life of Nano Nagle, an eighteenth-century philanthropist who, …