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Social Justice Commons

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2015

Electronic advocacy

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Full-Text Articles in Social Justice

Leaning Out: Exploring Organizational Advocacy Activities From An Open Systems Perspective, Lauri Goldkind Jan 2015

Leaning Out: Exploring Organizational Advocacy Activities From An Open Systems Perspective, Lauri Goldkind

Social Service Faculty Publications

his article explores the effect of organizational culture on engagement with advocacy activities, both traditional and electronic. The Competing Values Framework offers a model for understanding how organization's culture influences behavior. Using a sample of nonprofit providers from across the country, the author hypothesized that organizations that use electronic advocacy tools are more involved with advocacy activities of all types. A paper and pencil survey was used to collect data on organizational culture, advocacy tools and techniques, perceived effectiveness of the advocacy tools, policy goals, organizational sustainability goals as well as barriers and facilitators of electronic advocacy. The study used …