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Full-Text Articles in Social Justice
A Community-Based Social Marketing Campaign To Green The Offices At Pacific University: Recycling, Paper Reduction, And Environmentally Preferable Purchasing, Elaine Janet Cole
A Community-Based Social Marketing Campaign To Green The Offices At Pacific University: Recycling, Paper Reduction, And Environmentally Preferable Purchasing, Elaine Janet Cole
Antioch University Full-Text Dissertations & Theses
This study describes a community-based social marketing (CBSM) research project to bring awareness and behavior change around paper reduction, recycling, and purchasing of environmentally preferred products (EPP) at a small liberal arts university in the Pacific Northwest. A university-wide green office campaign was designed and implemented over a semester. Components of the multiple methods research study were pre-post surveys, purchasing reports, a recycling study, and a waste audit. The results provide examples and insights into specific community-based social marketing tools that helped foster environmental behavior change. The paper also presents suggestions for future CBSM sustainability efforts at other universities. The …