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University of Nebraska - Lincoln

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Broadcasting

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Full-Text Articles in Social Justice

Hazardous Weather Communication En Español: Challenges, Current Resources, And Future Practices, Joseph E. Trujillo-Falcón, Orlando Bermúdez, Krizia Negrón-Hernández, John Lipski, Elizabeth Leitman, Kodi Berry Apr 2021

Hazardous Weather Communication En Español: Challenges, Current Resources, And Future Practices, Joseph E. Trujillo-Falcón, Orlando Bermúdez, Krizia Negrón-Hernández, John Lipski, Elizabeth Leitman, Kodi Berry

NOAA Technical Reports and Related Materials

According to recent Census data, the Hispanic or Latino population represents nearly 1 in 5 Americans today, where 71.1% of these individuals speak Spanish at home. Despite increased efforts among the weather enterprise, establishing effective risk communication strategies for Spanish-speaking populations has been an uphill battle. No frameworks exist for translating weather information into the Spanish language, nor are there collective solutions that address this problem within the weather world. The objective of this article is threefold. First, the current translation issue in Spanish is highlighted. Through research conducted at the NOAA/NWS Storm Prediction Center, situations are revealed where regional …