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Faculty of Commerce - Papers (Archive)

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The Use Of Team-Based Learning As An Approach To Increased Engagement And Learning For Marketing Students: A Case Study, Paul Chad Jan 2012

The Use Of Team-Based Learning As An Approach To Increased Engagement And Learning For Marketing Students: A Case Study, Paul Chad

Faculty of Commerce - Papers (Archive)

Marketing educators are often faced with poor preclass preparation by students, declining student interest in attending classes as the semester progresses, and student complaints regarding previous bad experiences with team assessment activities. Teambased learning (TBL) is an innovative teaching strategy using semiformalized guidelines aimed to enhance student engagement and improve teamwork and, hence, overcome the typical problems faced by educators. This case study examines the firsttime use of TBL in a postgraduate marketing subject at an Australian university. The results indicate that the TBL innovation has a positive influence on student engagement and offers opportunities to assist learning. The study …


Towards Accounting Students Workplace Preparedness: A Unique Internship Approach, Bonnie Amelia Dean, Graham D. Bowrey, Michael D. Clements Jan 2010

Towards Accounting Students Workplace Preparedness: A Unique Internship Approach, Bonnie Amelia Dean, Graham D. Bowrey, Michael D. Clements

Faculty of Commerce - Papers (Archive)

Undergraduate accounting students would benefit from the combined learning approach of simultaneous classroom and workplace experience to better prepare them for the challenges of industry. In the absence of teachers, subjects and assessment, students need to know how to learn by reflecting on their workplace knowledge and skills, both for professional growth and development, and to adapt to an ever-changing workplace environment. This paper presents a unique internship programme for business students, focusing on their learning beyond the classroom. The Commerce Internship Programme (CIP) developed and implemented at the University of Wollongong, Australia, offers a model for enhancing student engagement …


Learning Outside The Textbook: Accounting Students' Reflections In An Internship Programme, Bonnie Amelia Dean, Graham D. Bowrey, Michael D. Clements Jan 2010

Learning Outside The Textbook: Accounting Students' Reflections In An Internship Programme, Bonnie Amelia Dean, Graham D. Bowrey, Michael D. Clements

Faculty of Commerce - Papers (Archive)

The opportunity to gain professional industry experience for accounting students whilst undertaking their undergraduate degree provides them with both a competitive edge in the marketplace and an opportunity to experience the activities undertaken in their chosen profession. Structured experiential learning programmes enables students the practical opportunity to apply their knowledge in an industry context and to reflect on their personal learning journey. This paper presents an innovative and flexible internship programme which based upon an e-learning framework fosters learning through reflection based assessments. Through a preliminary investigation, it is revealed that accounting students after undertaking this programme, reveal learning pertaining …


Can Australian Universities Take Measures To Increase The Lecture Attendance Of Marketing Students?, Sara Dolnicar, Sebastian Kaiser, Katrina Matus, Wilma Vialle Jan 2009

Can Australian Universities Take Measures To Increase The Lecture Attendance Of Marketing Students?, Sara Dolnicar, Sebastian Kaiser, Katrina Matus, Wilma Vialle

Faculty of Commerce - Papers (Archive)

Lectures are a central element of traditional university learning, but Australian lecturers increasingly face very low levels of lecture attendance. A significant amount of research exists that investigates the drivers of lecture attendance. However, those studies typically study single factors in an isolated manner, thus overestimating the importance of individual factors. This study contributes to the understanding of lecture attendance (and nonattendance) by including a range of factors that potentially affect lecture attendance simultaneously, thus accounting for possible interactions between factors and identifying the key drivers of lecture attendance. The study uses a survey among all students of an Australian …


A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North Jan 2009

A Marketing Perspective On Choice Factors Considered By South African First-Year Students In Selecting A Higher Education Institution, Melanie Wiese, C H Van Heerden, Yolanda Jordaan, E North

Faculty of Commerce - Papers (Archive)

The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, the ability of higher education institutions to survive and grow would be enhanced by up-to-date knowledge and information regarding the higher education environment, and more specifically by having marketing and communication strategies that might influence students making decisions on which university to enrol at. The main goal of this study was to investigate the relevant importance of the choice factors that prospective students considered, as well as the sources of …


Understanding The Propensity Of Chinese University Students For Leisure Travel Within Australia, Yun Zhang, Lois Burgess, Gregory M. Kerr Jan 2009

Understanding The Propensity Of Chinese University Students For Leisure Travel Within Australia, Yun Zhang, Lois Burgess, Gregory M. Kerr

Faculty of Commerce - Papers (Archive)

The provision of education to international students in Australia is increasingly important tothe higher education sector as well as other industry sectors including tourism. Althoughprevious studies have identified the contributions of international students to tourism, thereare limited studies investigating leisure travel behaviour based on student nationality andsegments within nationalities. As the first stage of a broader study, this research by way ofopen-ended interviews, investigates the propensity of Chinese university students to travelwithin Australia. By way of qualitative data analysis the findings reveal a number ofparadoxes which need to be addressed in further research to better understand the attitudesand behaviours of …


Social Capital Renewal And The Academic Performance Of International Students In Australia, Frank V. Neri, Simon Ville Jan 2008

Social Capital Renewal And The Academic Performance Of International Students In Australia, Frank V. Neri, Simon Ville

Faculty of Commerce - Papers (Archive)

Many believe that social capital fosters the accumulation of human capital. Yet international university students arrive in their host country generally denuded of social capital and confronted by unfamiliar cultural and educational institutions. This study investigates how, and to what extent, international students renew their social networks, and whether such investments are positively associated with academic performance. We adopt a social capital framework and conduct a survey of international students at a typical Australian university in order to categorise and measure investments in social capital renewal, and test a multivariate model of academic performance that includes social capital variables, amongst …


Education Implications Of The Changing Role Of Accountants: Perceptions Of Practitioners, Academics And Students, G. Jones, A. Abraham Feb 2007

Education Implications Of The Changing Role Of Accountants: Perceptions Of Practitioners, Academics And Students, G. Jones, A. Abraham

Faculty of Commerce - Papers (Archive)

This paper investigates the premise that the role of accountants has changed in recent times, and considers the implications for future accounting education. A review of the current literature was undertaken to determine the contemporary understanding of accounting roles and the possible impacts of this on the skills needed by accounting graduates to be successful in the workplace. The literature review also considered personal characteristics that are expected to be beneficial to the accountants of the future. A pilot survey was undertaken to ascertain the different perceptions of three participant groups in relation to the changing role of accountants and …


The Effects Of Employment On Academic Performance Of Australian Accounting Students, Anura De Zoysa, Kathleen M. Rudkin Jan 2007

The Effects Of Employment On Academic Performance Of Australian Accounting Students, Anura De Zoysa, Kathleen M. Rudkin

Faculty of Commerce - Papers (Archive)

This study examines factors that impact students engaged in paid employment while studying in a tertiary accounting program in a regional Australian university. It examines the differences in experience of domestic and international students. No direct significant relationship was found between paid employment and academic performance for the overall study sample. There was a positive relationship found between paid employment and academic performance with respect to domestic students. However, in the case of international students a negative relationship between paid employment and academic performance was observed. A significant positive relationship between a shift work pattern of paid employment and academic …


A Guest Lecturing Program To Improve Students' Applied Learning, Janette K. Rowland, Jennifer Ann Algie Jan 2007

A Guest Lecturing Program To Improve Students' Applied Learning, Janette K. Rowland, Jennifer Ann Algie

Faculty of Commerce - Papers (Archive)

Initial research findings are presented on the benefits of a guest lecturing program currently being implemented by a School of Marketing at an Australian University. The program entails establishing relationships between the Marketing School and leading marketing corporations. Individual employees from these companies are matched to appropriate marketing subjects and asked to deliver a lecture demonstrating theory in practice. Academics have the opportunity of building research contacts with guest lecturers which may result in linkage grants, thus improving the research-teaching nexus. The development process and initial outcomes of establishing the program could be used by other Universities to improve their …


Students' Preference For Teaching Strategies That Strengthen The Learning Of Economics In Middle Eastern Universities, Mokhtar M. Metwally, Nelson Perera Jan 2006

Students' Preference For Teaching Strategies That Strengthen The Learning Of Economics In Middle Eastern Universities, Mokhtar M. Metwally, Nelson Perera

Faculty of Commerce - Papers (Archive)

A survey, covering a random sample of 139 students, was conducted at the University of Wollongong in Dubai during the months of September-November 2004, to gather opinions of students about their attitudes towards strategies that promote the teaching and learning of economics The technique of factor analysis was used to model the preference of students for various strategies. Multiple discriminant analysis was used to find out whether there are any significant differences in the attitudes of students at different stages :"students learning introductory economic subjects", "students learning intermediate economic subjects" and "students learning advanced and applied economic subjects" Factor scores …


Learning Across Communities Of Practice: How Postgraduate Students Cope With Returning To Higher Education In An International Setting, L. Smith Jan 2006

Learning Across Communities Of Practice: How Postgraduate Students Cope With Returning To Higher Education In An International Setting, L. Smith

Faculty of Commerce - Papers (Archive)

This paper is an exploratory case study into the way postgraduate students cope with the transition from the workplace to university in an international environment. It looks at how students move successfully between these two communities of practice, and the kind of learning that is involved in this process. As well as personal motivation, key factors found in boundary-crossing between the communities are multi-membership of communities and the use of identity as a bridge. Learning is found to involve a collateral transfer, or reconstruction, of knowledge in both directions. The study is intended to inform the development of a learning …


N-Gens Of Change: Personal Response Systems And Net-Generation Students, Brian Murphy, Ciorstan J. Smark Jan 2006

N-Gens Of Change: Personal Response Systems And Net-Generation Students, Brian Murphy, Ciorstan J. Smark

Faculty of Commerce - Papers (Archive)

Personal Response Systems are a technology similar to use to a television remote control or a mobile telephone for sending SMS messages. They enable almost instant communication between student and instructor in lecture situations. This paper examines the claims made by Personal Response Systems and considers whether they may be especially appropriate to the preferences and expectations of Net- Generation students. The Net-Generation (also known as N-Gens) is made up of students born between 1981 and 2001. They now make up the bulk of finance students in universities across our region. But have we really adapted our lecturing styles to …


Designing Ethics Simulations For Uae Students, Stephanie Jones, Mark Karstad Jan 2005

Designing Ethics Simulations For Uae Students, Stephanie Jones, Mark Karstad

Faculty of Commerce - Papers (Archive)

The 2005-6 academic year will provide students in the UAE and across the Gulf with access to a new learning tool -- a dynamic and culturally tailored simulation on ethical decision-making. The challenge of dealing with ethical dilemmas – a key part of any Business Ethics course – can now be presented to students with the help of an interactive simulation, Managing Legal and Ethical Issues in Business. The series of three inter-connected simulations have been designed to assist students in addressing issues of firstly, cheating and academic honesty/plagiarism; secondly, discrimination in hiring practices; and finally conflict of interest …


Effective Teaching And Learning In Accounting Education: Examining The Linkages Between Students' Perceptions Of The Teaching Context, Students' Approaches To Learning And Students' Outcomes, Anne Abraham Jan 2002

Effective Teaching And Learning In Accounting Education: Examining The Linkages Between Students' Perceptions Of The Teaching Context, Students' Approaches To Learning And Students' Outcomes, Anne Abraham

Faculty of Commerce - Papers (Archive)

Research in accounting education has almost neglected both student perceptions of the learning context and their approaches to learning. Instead, studies have focused on either the teaching context or the outcomes of learning. This omission has meant that accounting educators often experience difficulty in understanding students conceive learning to be, how they perceive the learning task, or how they approach learning. The purpose of this paper is to examine the relationship between the perceptions, the approaches and the outcomes of students in a business subject in order to discover how these students learn and thus to provide some strategies which …