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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
The Social Sinthome, Ryan Engley
The Social Sinthome, Ryan Engley
CLCWeb: Comparative Literature and Culture
Much of the critical discourse on social media misidentifies its problematic features as bugs, or problems to solve. Supposed solutions to these problems tend to focus on individual actions. We should delete the apps, own our own data, never click on recommended videos, and realize that we are the product. But if predatory algorithms succeed by individuating people—selling people “choice” and “options” as it harvests user data—then an entire online ecosystem arranged through the logic of that design can neither be meaningfully challenged nor effectively understood at the level of the individual alone. Transformative action addressing social media can only …
Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty
Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty
Graduate Theses and Dissertations
This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …
Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer
Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer
English Department: Research for Change - Wicked Problems in Our World
The internet has grown to play a large part in our society in the past couple decades, but with the rapid change in technology we have been ill prepared for the effects of our reliance on digital content. Looking into how different demographics and age groups are affected, we come to a conclusion that the general population needs to work to better educate themselves on the impact caused from an overuse of the internet.
Cancel The Behavior, Not The Person, Mckenna M. Wychunas
Cancel The Behavior, Not The Person, Mckenna M. Wychunas
English Department: Research for Change - Wicked Problems in Our World
A wicked problem is one that is here to stay, no matter how many solutions are thought of. No matter the solution, it will always interfere with another wicked problem, leaving it in an endless cycle. Cancel culture will always exist, even if it becomes less intense, it will still be here. Though there are differing opinions on the topic of cancel culture, I have researched the negative side to canceling, and I have provided examples of real-life people that have been affected by it. Along with that, I have also given a variety of feasible solutions that could help …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Lisa M Russell
Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …