Social and Behavioral Sciences Commons^™

"Urban" Schooling And "Urban" Families: The Role Of Context And Place, Vivian L. Gadsden, Ezekiel J. Dixon-Román

Ezekiel J Dixon-Román

The Big Fish Strikes Again But In A Different Place: Social Comparison Theory And Children With Special Needs, Roselyn May Dixon, Marjorie Seaton, Robert John Dixon

Rose Dixon

This paper will address the implications of Big-Fish Little Pond Effect (BFLPE) and social comparison theory and school placement of students with special needs. It made use of the PISA data base to determine if type of educational placement had an impact on the academic self-concept with children with special needs. Multiple regression techniques were used to delineate the relationships.

'Get Your Life Back': Process And Impact Evaluation Of An Asthma Social Marketing Campaign Targeting Older Adults, Uwana Evers, Sandra C. Jones, Donald C. Iverson, Peter Caputi

Sandra Jones

Background: Asthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a social marketing campaign to increase asthma awareness among older adults in a regional Australian community. Methods: A cohort of older adults in an intervention region (n = 316) and a control region (n = 394) were surveyed immediately prior to and following the social marketing campaign. Campaign awareness, message recall, materials recognition, and actions taken as …

Promoting Asthma Awareness To Older Adults: Formative Research For A Social Marketing Campaign, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Sandra Jones

The limited existing research on the asthma perceptions of older adults suggests that this population perceives asthma to be a childhood disease and, therefore, believe that they are not susceptible to developing the condition as an adult. The asthma mortality rate is much higher for older adults than for children, and there is considerable negative impact on health-related quality of life. However, health promotion regarding asthma is rarely aimed at this population. To address this issue, social marketing campaign messages and materials about asthma were developed for an older adult population based on quantitative survey data. Through a series of …

The Asthma Knowledge And Perceptions Of Older Australian Adults: Implications For Social Marketing Campaigns, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Sandra Jones

Objective: The purpose of this research is to gain an understanding of the asthma perceptions of older adults and identify gaps in their asthma knowledge. Methods: In regional New South Wales, Australia, a stratified, random sample of 4066 adults, aged 55 years and over, both with and without an asthma diagnosis, completed a survey based on the Health Belief Model about asthma knowledge and perceptions. Results: Almost half of the sample had experienced symptoms of breathlessness in the past four weeks. Breathlessness was a predictor of lower health ratings and poorer mood. Older adults reported low susceptibility to developing asthma. …

The Influence Of The Social Context On Students In-Class Physical Activity, Dana J. Perlman

Dana Perlman

The purpose of this study was to examine the influence of the social context, based within self-determination theory, on student's in-class physical activity. A total of 84 Year 11/12 physical education students were randomly assigned to one of three treatment groups; Autonomy-supportive, Controlling and Balanced. Data were collected using a pretest/posttest design measuring in-class physical activity. Analysis of data used Repeated Measures ANOVAs to examine group differences. Results indicated significant differences for students engaged in the autonomy-supportive context in terms of moderate-to-vigorous physical activity. These results indicate that instructional behaviors that align with an autonomy-supportive context can facilitate higher levels …

"I Hope This Can Be Shared With Everyone In Lots Of Schools": A Novel Intervention To Improve Social Skills Of Peers Of Children With Autism, Sandra Jones, Joanne Telenta, Fiona Mckay

Sandra Jones

Autism spectrum disorders (ASDs) are lifelong developmental disabilities characterised by marked difficulties in social interaction, impaired communication, restricted and repetitive interests and behaviours, and sensory sensitivities (Aspect 2009). While there is considerable debate as to prevalence, Centrelink data shows an estimated prevalence of 62.5 per 10,000 for 6-12 year old children (McDermott et al. 2007). While young children find social situations aversive and prefer to play alone, as these children reach their teens many desire social contact with their peers but lack the ability to form and maintain friendships. Observations in schools demonstrate peer interaction in children with ASDs is …

Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Sandra Jones

This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these …

Alcohol Brand Websites: Implications For Social Marketing, Lance Barrie, Ross Gordon, Sandra C. Jones

Sandra Jones

This paper presents the findings from exploratory research that explored young people's attitudes and responses to alcohol brand websites. In recent years alcohol marketing spend has increasingly shifted away from spending on advertising in traditional media to other channels such as Internet and social media (Gordon, 2011). Systematic reviews of the evidence suggest that alcohol marketing is associated with drinking behaviours (Anderson et al. 2009). Therefore, research on the nature and impact of marketing in such channels is warranted. The findings from this study can help inform upstream social marketing (advocacy, policy making) to regulate alcohol marketing (Hastings, 2007), and …

Assessing Alcohol Consumption In Older Adults: Looking For A Solution To Inform Evaluation Of Social Marketing Campaigns, Sandra C. Jones, Lance Barrie, Laura Robinson

Sandra Jones

Alcohol consumption in older people presents unique challenges due to changes in body composition, co-morbid conditions and associated mediations, as well as a reduction in metabolic capacity. As such, this generation has been identified as an at-risk group by the NHRMC (NHRMC, 2011). For the purpose of this paper "older" adults are individuals aged 65 years and over. The NHMRC produced guidelines for minimising the risks associated with alcohol consumption in 2001 (NHMRC, 2001). While the 2001 NHMRC guidelines did not provide specific recommendations regarding levels of consumption for older people the revised 2009 guidelines recommend, 'Older people are advised …

Using Health Risk Assessments To Target And Tailor: An Innovative Social Marketing Program In Aged Care Facilities., Sandra C. Jones, Keryn M. Johnson, Lyn Phillipson, Danika Hall, Laura Robinson, Andrew D. Bonney, Joanne Telenta

Sandra Jones

The number of Australians over the age of 65 years is expected to double by 2021. Many older Australians suffer from one or more chronic diseases - including cancer, coronary heart disease, respiratory diseases (AIHW, 2009) resulting in increased morbidity and mortality, lower quality of life and a higher need for health care (Hickey and Stilwell, 1991). There is increasing evidence that the adoption of healthy lifestyles can have significant benefits even into older age (Haveman-Nies et al, 2002). This project utilized a social marketing framework to support aged residents of retirement homes to adopt healthy lifestyle behaviours to improve …

Pandemic Influenza: A Global Challenge For Social Marketing Marketing, Sandra C. Jones, Donald C. Iverson

Sandra Jones

Recent years have seen increased attention and concern regarding the potential for pandemic influenza, following large-scale outbreaks of swine flu and bird flu. Governments and health agencies have time to develop social marketing strategies and specific messages that have the potential to minimize fear, refute or inoculate against misinformation that the public may encounter, and enhance the likelihood of the public taking the recommended preventive and remedial actions should these become necessary. This paper presents an overview of how social marketing can be used to tackle the global challenge of pandemic influenza. The potential pandemic influenza poses a major challenge …

Social Learning Pillars, Sam Frankel

Sam Frankel

The Social Learning Model provide a focus for a Social Learning Agenda in schools. This document reflects the definition of a Social Learner and the 5 pillars that can direct school communities in implementing a social learning agenda as they seek to equip children as social learners.