Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Sme Development Programs: A Critical Review, Charles Harvie, Boon-Chye Lee
Sme Development Programs: A Critical Review, Charles Harvie, Boon-Chye Lee
Faculty of Commerce - Papers (Archive)
This paper reviews and examines the arguments for government intervention in markets with the purpose of providing assistance to SMEs in a range of activities.
Review Of Women In The Middle Ages: An Encyclopedia, 2 Vols, Louise D'Arcens
Review Of Women In The Middle Ages: An Encyclopedia, 2 Vols, Louise D'Arcens
Faculty of Arts - Papers (Archive)
At the 2003 International Congress at Leeds, a panel posed the question of whether feminist medieval studies can be said today to be "pressing or passé." Far from signalling the obsolescence of feminist investigations into the Middle Ages, the posing of such a question reflects the extent to which feminist scholarship, and in particular the study of medieval women, has consolidated its position within the larger field of Medieval Studies. Similarly, the appearance of a watershed resource such as Women in the Middle Ages: An Encyclopedia is a clear sign not of only how far scholarship on medieval women has …
Are You Selling The Right Colour? A Cross-Cultural Review Of Colour As A Marketing Cue, Mubeen M. Aslam
Are You Selling The Right Colour? A Cross-Cultural Review Of Colour As A Marketing Cue, Mubeen M. Aslam
Faculty of Commerce - Papers (Archive)
Should a marketer adopt a pancultural or a culture-specific approach in using colour in marketing? This paper reviews the psychological and sociocultural associations and meanings of colour(s) in a cross-cultural marketing perspective, and outlines its role as a marketing cue. It is argued that a cross-cultural perspective of colour research and application is imperative for developing global marketing strategies, and the cultural values, marketing objectives and desired customer relationship levels would dictate the choice of colour in corporate and marketing communications in the 21st Century. IdentifYing appropriate colour-culture clusters also facilitates the development of a colour theory in marketing.