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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Market Research Databases: Comparison Of Mintel Reports Academic, Market Line Business Information Center, And Global Market Information Database, Leticia Camacho
Market Research Databases: Comparison Of Mintel Reports Academic, Market Line Business Information Center, And Global Market Information Database, Leticia Camacho
Faculty Publications
Business students come to the library looking for quantitative and qualitative marketing research. They request sources containing information about a market, customers, potential competitors, and trends in a specific industry in order to work on a business plan, an entrepreneur-ship project, or a research paper. This review compares three databases that are useful for finding market research information. Global Market Information Database (GMID) was previously reviewed in Volume 12,Issue 1, but is included here to allow for comparisons to Mintel and MarketLine.