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Full-Text Articles in Social and Behavioral Sciences
Coverage Of The 2008 Presidential Primary Campaign By Males, Females, And Mixed Journalist Groups, Sheri Whalen
Coverage Of The 2008 Presidential Primary Campaign By Males, Females, And Mixed Journalist Groups, Sheri Whalen
Speaker & Gavel
This study examines the trait, issue and tone coverage of Hillary Clinton, Barack Obama and John Edwards during the 2008 Democratic presidential primary campaign by male, female and groups of male and female journalists in newspapers, newsmagazines and Sunday morning political television shows. Results indicate that the media focused more on traits than issues during the campaign. However, female and groups of male and female newspaper journalists focused more on issues than traits. All three journalist groups gave Hillary Clinton more negative than positive coverage and Barack Obama more positive than negative coverage. Female and groups of male and female …
News Coverage Of The 2008 Presidential Primaries, William L. Benoit, Corey Davis, Mark Glantz, Jayne R. Goode, Leslie Rill, Anji Phillips
News Coverage Of The 2008 Presidential Primaries, William L. Benoit, Corey Davis, Mark Glantz, Jayne R. Goode, Leslie Rill, Anji Phillips
Speaker & Gavel
President George W. Bush was completing his second (and final) term in office and Vice President Dick Cheney decided not to run for president. Thus, the 2008 American presidential primary is the first “open” campaign (with no sitting president or vice president competing) since 1952 with highly competitive primaries for both major political parties. This study uses content analysis to investigate news coverage (national newspapers, network television news, and local newspapers) of the 2008 American presidential primary campaign. Most themes in the news concerned the horse race (66%) with somewhat more emphasis on the candidates’ character (18%) than their policy …