Social and Behavioral Sciences Commons^™

The Normative Power Of Food Promotions: Australian Children's Attachments To Unhealthy Food Brands, Bridget Kelly, Becky Freeman, Lesley King, Kathy Chapman, Louise A. Baur, Timothy P. Gill

Faculty of Social Sciences - Papers (Archive)

The formation of food brand associations and attachment is fundamental to brand preferences, which influence purchases and consumption. Food promotions operate through a cascade of links, from brand recognition, to affect, and on to consumption. Frequent exposures to product promotions may establish social norms for products, reinforcing brand affect. These pathways signify potential mechanisms for how children's exposure to unhealthy food promotions can contribute to poor diets. The present study explored children's brand associations and attachments for major food brands. A cross-sectional online survey was conducted. Fourteen study brands were used, with each child viewing a set of seven logos. …