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Journal of Media Literacy Education

2016

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Full-Text Articles in Social and Behavioral Sciences

Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan Jun 2016

Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan

Journal of Media Literacy Education

This exploratory, mixed-methods study uses data gathered during the previous U.S. presidential election in 2012 to evaluate student political engagement and digital culture. Survey results and media diary entries revealed that college students enrolled in a media literacy course during Super Tuesday or Election Day gravitated toward low-barrier political actions and expressive modes of citizenship, and they were most engaged when there was a social component to following election news. These results, coupled with recent data on political engagement and media consumption, present an opportunity to consider the role of digital platforms and online communities in the 2016 election.


A Multi-Dimensional Approach To Measuring News Media Literacy, Emily K. Vraga, Melissa Tully, John E. Kotcher, Anne-Bennett Smithson, Melissa Broeckelman-Post Jan 2016

A Multi-Dimensional Approach To Measuring News Media Literacy, Emily K. Vraga, Melissa Tully, John E. Kotcher, Anne-Bennett Smithson, Melissa Broeckelman-Post

Journal of Media Literacy Education

Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college undergraduate students and a smaller sample of adults enabled the validation of these measures. Results confirm the value of conceptualizing news media literacy using the theoretical subcomponents of authors & audiences, messages & meaning, and representation & realities. The VML scale, in …