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Full-Text Articles in Social and Behavioral Sciences
The News Media And Public Opinion: The Press Coverage Of U.S. International Conflicts And Its Effect On Presidental Approval, Kristen Mccullough
The News Media And Public Opinion: The Press Coverage Of U.S. International Conflicts And Its Effect On Presidental Approval, Kristen Mccullough
Electronic Theses and Dissertations
A standing phenomenon exists in the fields of both political science and communication studies regarding the impact that the news media have on public opinion. This study recognizes the average American citizens' reliance on the press to gain information about international conflicts. Hence, it is theorized that news reports on a political occurrence could very well influence the mass-level opinion of an event such that positive news stories generate positive public opinion, and vice versa. Since foreign crises define a presidency in the public's minds, presidential approval ratings determine the degree to which the news media manipulate public opinion. Specifically, …
Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado
Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado
Electronic Theses and Dissertations
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …