Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Advertising Risk: A Comparative Content Analysis Of Contraceptive Advertisements Targeting Black And White Women, Tiffany Rogers
Advertising Risk: A Comparative Content Analysis Of Contraceptive Advertisements Targeting Black And White Women, Tiffany Rogers
Electronic Theses and Dissertations
This research compared contraceptive advertisements in two top-circulated publications for white and African American female subscribers, Cosmopolitan and Essence. Data consisted of a sample of 172 contraceptive advertisements from the two magazines published between 1992 and 2012. Quantitative analysis focused on the model(s)' race, age, marital status, and socioeconomic status; the type of contraceptive being advertised; and the reason stated in the ad for using the product. This analysis determined a disparity in the rate of advertisement of doctor-administered contraceptives for the publications of 25.4 percent in Essence magazine and 9.5 percent in Cosmopolitan magazine. Black women were targeted with …
The Pre-Emptive Election: How The Mass Media Determine Winners And Losers In Presidential Primaries, 1988-2012, Joshua Stewart
The Pre-Emptive Election: How The Mass Media Determine Winners And Losers In Presidential Primaries, 1988-2012, Joshua Stewart
Electronic Theses and Dissertations
The function of the mass media in the democratic process is crucial to an informed public and vital to a democratic system. One primary role of the media is that of gatekeeper between political candidates and the public. The influence the media has on the electorate is heightened during the primary process of presidential elections and even more so in the pre-primary season when a large majority of potential voters have yet to form opinions of candidates. The effects of the media in the pre-primary season of politics play out in significant relationships where media coverage results in measurable increases …
Swine Flu, Drug Wars, And Riots: Media And Tourism In Oaxaca, Mexico, Joshua Crosby
Swine Flu, Drug Wars, And Riots: Media And Tourism In Oaxaca, Mexico, Joshua Crosby
Electronic Theses and Dissertations
This thesis examines how travelers evaluate and process mass media news stories about local events. Thanks to its colonial architecture, white sand beaches, and indigenous history, the southern Mexican state of Oaxaca receives millions of foreign and domestic visitors each year. Between 2006 and through 2009 Oaxaca has received a great deal of negative international media coverage, including stories of street riots, drug violence, and the fall out of the H1N1 flu virus. The overall impact of these unfavorable reports, and the resulting decline in the local tourism industry, has been predictable and severe. This thesis is based on anthropological …
Muslims In The Media:The New York Times From 2000 - 2008, Autumn Bishop
Muslims In The Media:The New York Times From 2000 - 2008, Autumn Bishop
Electronic Theses and Dissertations
Although it is widely recognized that Muslims and Middle Easterners were negatively portrayed in the media after the terrorist attacks on September 11, 2001, few scholars examine the long term media presentations of Islam in the United States. The studies that have explored the relationship of the portrayal of Islam by the media have used short term, limited sampling techniques, which may not properly reflect the popular media as a whole. The current research uses data from the New York Times from 2000-2008 in order to determine whether the popular media was portraying Islam in a disparaging manner. The analysis …
The News Media And Public Opinion: The Press Coverage Of U.S. International Conflicts And Its Effect On Presidental Approval, Kristen Mccullough
The News Media And Public Opinion: The Press Coverage Of U.S. International Conflicts And Its Effect On Presidental Approval, Kristen Mccullough
Electronic Theses and Dissertations
A standing phenomenon exists in the fields of both political science and communication studies regarding the impact that the news media have on public opinion. This study recognizes the average American citizens' reliance on the press to gain information about international conflicts. Hence, it is theorized that news reports on a political occurrence could very well influence the mass-level opinion of an event such that positive news stories generate positive public opinion, and vice versa. Since foreign crises define a presidency in the public's minds, presidential approval ratings determine the degree to which the news media manipulate public opinion. Specifically, …
Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado
Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado
Electronic Theses and Dissertations
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …
The Perception Of Homeless People: Important Factors In Determining Perceptions Of The Homeless As Dangerous, Amy Donley
The Perception Of Homeless People: Important Factors In Determining Perceptions Of The Homeless As Dangerous, Amy Donley
Electronic Theses and Dissertations
This study uses two quantitative and two qualitative data sources to determine if homeless people are viewed as dangerous and if they are what factors contribute to this perception. Areas examined are respondent's characteristics, media affects and the perceived rights of homeless people to urban space. Actual levels of perpetration among the homeless are examined to allow for comparisons between perception and reality to be made. Findings showed that race plays a major role in the perception of homeless peo-ple among whites, while gender is more influential among blacks. There was no rela-tionship between media and perceptions. A negative relationship …
Am I Too Fat To Be A Princess? Examining The Effects Of Popular Children's Media On Preschoolers' Body Image, Sharon Hayes
Am I Too Fat To Be A Princess? Examining The Effects Of Popular Children's Media On Preschoolers' Body Image, Sharon Hayes
Electronic Theses and Dissertations
The current study investigated the effects of brief exposure to appearance-related media on female preschoolers' body image. Results indicated that exposure did not affect body dissatisfaction or engagement in appearance-related play behaviors. Surprisingly, participants' self-reported frequency of weight concerns decreased at posttest. In contrast to older populations, it is possible that young children may adopt the persona of attractive characters with whom they identify rather than comparing themselves to the characters. This level of identification temporarily may alleviate weight concerns. This is the first empirical study to provide support for previous findings that suggest media exposure does not affect body …
Underprivileged Black Americans: The Aftermath Of King Cotton, Patience Bryant
Underprivileged Black Americans: The Aftermath Of King Cotton, Patience Bryant
Electronic Theses and Dissertations
It has been criticized that the present economic state of Black Americans is a reflection of their history stemming from slavery. Diana Pearce's Feminization of Poverty Theory discusses the idea that the ever-rising number of underprivileged Black Americans is due to the fact that there exists a rise in female headed households. The researcher constructed and analyzed several concepts that fall under the Feminization of Poverty Theory: education, employment, family, and social class. For the analysis the study used the documentary Lalee's Kin: The Legacy of Cotton. Results show that each of the categories are approximately equal in proportion under …
Kaho'olawe:A Case Study Of A Movement And The Media In Reclaiming A Hawaiian Island, Danielle Pedro
Kaho'olawe:A Case Study Of A Movement And The Media In Reclaiming A Hawaiian Island, Danielle Pedro
Electronic Theses and Dissertations
The reclaiming of land can provide for heated controversy between communities. The controversy at the outset may seem simple, but is actually quite complex involving hegemonic factors such as social, political, and economic influence. One such factor is the media. This research examines media coverage via framing in a battle between the United States Navy and the Hawaiian people to claim ownership of a Hawaiian island named Kaho'olawe. This research analyzes 519 newspaper articles from two Hawaiian newspapers--The Honolulu Star Bulletin and The Honolulu Advertiser--over a seven-year period. Six framing devices--advocate, economic, environment, Hawaiian, military, and political--are devised and implemented. …