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Full-Text Articles in Social and Behavioral Sciences
The Pre-Emptive Election: How The Mass Media Determine Winners And Losers In Presidential Primaries, 1988-2012, Joshua Stewart
The Pre-Emptive Election: How The Mass Media Determine Winners And Losers In Presidential Primaries, 1988-2012, Joshua Stewart
Electronic Theses and Dissertations
The function of the mass media in the democratic process is crucial to an informed public and vital to a democratic system. One primary role of the media is that of gatekeeper between political candidates and the public. The influence the media has on the electorate is heightened during the primary process of presidential elections and even more so in the pre-primary season when a large majority of potential voters have yet to form opinions of candidates. The effects of the media in the pre-primary season of politics play out in significant relationships where media coverage results in measurable increases …