Social and Behavioral Sciences Commons^™

Media Assessment Of Herbalife's Crisis Response: An Approach To Explain Vietnam's Media Transparency Level, Tuong-Minh Ly-Le

Tuong-Minh Ly-Le

Vietnam’s media credibility is not highly appreciated both nationally and internationally. Domestically, public trust in the media is deteriorating. Internationally, Vietnam ranked among the bottom countries worldwide on media transparency level. There is thus a strong need to better assess the current media transparency in Vietnam and regain reputation for the Vietnam media. Guided by the research question: What is the difference in transparency between leading and following media in Vietnam during Herbalife’s crisis?, the paper argues that Vietnamese media uphold the transparent practice, but different publications have different standards of transparency. This study found that during the Herbalife Vietnam’s …