Social and Behavioral Sciences Commons^™

Altruism Or Self-Interest? Exploring The Motivations Of Open Access Authors, Robert Heaton, Dylan Burns, Becky Thoms

Library Faculty & Staff Publications

More than 250 authors at Utah State University published an Open Access (OA) article in 2016. Analysis of survey results and publication data from Scopus suggests that the following factors led authors to choose OA venues: ability to pay publishing charges, disciplinary colleagues’ positive attitudes toward OA, and personal feelings such as altruism and desire to reach a wide audience. Tenure status was not an apparent factor. This article adds to the body of literature on author motivations and can inform library outreach and marketing efforts, the creation of new publishing models, and the conversation about the larger scholarly publishing …

Library User Persona Template, Mikkel Skinner, Bret Crane

Library Faculty & Staff Publications

These seven templates provide an excellent starting point for the development of user personas for library communities of various types. Templates can be printed and written on as part of an ad-hoc brainstorming exercise, or edited within Adobe Acrobat or Illustrator. While user personas can be generated from staff knowledge and experiences (assumption-driven), depending on how you wish to use personas, it is recommended that you conduct user research (data-driven), either observing users interacting with the library, interviewing patrons, or drawing insight from assessment or usage data to help validate their accuracy.

See these sources for more information on creating …