Social and Behavioral Sciences Commons^™

First And Subsequent Visits To Montana: A Behavioral Analysis , Norma Nickerson, Dylan Boyle

Institute for Tourism and Recreation Research Publications

Interviews of nonresident repeat vacationers to Montana told the story of their very first visit to Montana. Seventy percent came to Montana and visited either Yellowstone or Glacier National Park. Thirty percent came originally for business, VFR, or passing through. All of these visitors felt the need to return to Montana. This report discusses the first and subsequent visits to Montana. Marketing implications of this study suggest that Yellowstone, specifically, and Glacier secondly, should be used to draw first time visitors to Montana. Other first time visitors are drawn to Montana for specific activities such as fishing, skiing, hunting, backpacking, …