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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Including Everyone, Everywhere: Understanding Opportunities And Challenges Of Geographic Gender-Inclusion In Oss, Gede Artha Azriadi Prana, Denae Ford, Ayushi Rastogi, David Lo, Rahul Purandare, Nachiappan Nagappan
Including Everyone, Everywhere: Understanding Opportunities And Challenges Of Geographic Gender-Inclusion In Oss, Gede Artha Azriadi Prana, Denae Ford, Ayushi Rastogi, David Lo, Rahul Purandare, Nachiappan Nagappan
Research Collection School Of Computing and Information Systems
The gender gap is a significant concern facing the software industry as the development becomes more geographically distributed. Widely shared reports indicate that gender differences may be specific to each region. However, how complete can these reports be with little to no research reflective of the Open Source Software (OSS) process and communities software is now commonly developed in? Our study presents a multi-region geographical analysis of gender inclusion on GitHub. This mixed-methods approach includes quantitatively investigating differences in gender inclusion in projects across geographic regions and investigate these trends over time using data from contributions to 21,456 project repositories. …
Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber
Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber
Research Collection School Of Computing and Information Systems
Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work focused mostly on print media or television using lab experiments. In this work, we look at diversity in content posted by 69 U.S. brands on two social media platforms, Instagram and Facebook. Using face detection technology, we infer the gender, race, and age of both the faces in the ads and of the users engaging with ads. Using this dataset, …