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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris
Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris
School of Communication: Faculty Publications and Other Works
This investigation expands scholarship on beauty and cross-cultural communication through the unique perspective of outdoor advertising. With a content analysis method 1,700 portrayals of men and women in outdoor advertisements, from four different cultures, including Argentina, Chile, Hungary, and Romania, were examined through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings reveal differences across cultures and that beauty ideals are culture specific. Implications are important for practitioners in marketing communications to better understand subtle cultural variations in order to develop effective promotional programs required in the globalized economy.
Gender In Print Advertisements: A Snapshot Of Representations From Around The World, Pamela K. Morris
Gender In Print Advertisements: A Snapshot Of Representations From Around The World, Pamela K. Morris
School of Communication: Faculty Publications and Other Works
No abstract provided.
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
School of Communication: Faculty Publications and Other Works
Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, …
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
School of Communication: Faculty Publications and Other Works
The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.