Social and Behavioral Sciences Commons^™

Disparities In Sports Media Representation, Madison Handwerger

Media and Communication Studies Presentations

My research focuses on the differences of representation of genders in sports media. Being a collegiate female athlete myself, this topic really hits home for me, and is a big passion of mine. The primary text of my project is the ESPN television talk show, First Take. The show in itself reinforces a gender ideology with the way it is formatted, having two male analysts and a female host, however the host is not allowed to speak and share her opinions on the topic or issue at hand. That job is left for the male co-analysts. Before beginning my research, …

Gender Images In Hurricane Katrina Coverage, Pamela K. Morris

Pamela K. Morris

Media coverage of Hurricane Katrina was criticized in terms of race and class. But analyses from a gender perspective are missing. This research reviewed photographs of Katrina coverage in four prominent U.S. newspapers. Findings show that victims were all sexes and ages; but when it came to officials and heroes – men dominated. Also, women were more often shown with children than were men. These stereotypical images found in times of crises show culture’s core.

Driving Gender: An Analysis Of U.S. Auto Ad Visuals 1925-2005, Pamela K. Morris

Pamela K. Morris

Advertising has been found to be not only a reflection of society, but also the basis for living amongst a group of people. The images in advertisements especially provide ideas and standards for acceptable behavior, social norms and values specific to men and women. Studying advertisement visuals can illuminate power relations in culture. This approach to feminist theory takes a look at how women and others are used to sell products and how these depictions illuminate power. A framework using cultural, communication and feminist theories is constructed to build an approach for reviewing advertising messages. Focus is on visuals of …

Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris

Pamela K. Morris

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

Institutional Support For Computing Faculty Research Productivity: Does Gender Matter?, Monica M. Mcgill, Amber Settle

Amber Settle

Gender Images In Hurricane Katrina Coverage, Pamela K. Morris

Pamela K. Morris

Media coverage of Hurricane Katrina was criticized in terms of race and class. But analyses from a gender perspective are missing. This research reviewed photographs of Katrina coverage in four prominent U.S. newspapers. Findings show that victims were all sexes and ages; but when it came to officials and heroes – men dominated. Also, women were more often shown with children than were men. These stereotypical images found in times of crises show culture’s core.

Driving Gender: An Analysis Of U.S. Auto Ad Visuals 1925-2005, Pamela K. Morris

Pamela K. Morris

Advertising has been found to be not only a reflection of society, but also the basis for living amongst a group of people. The images in advertisements especially provide ideas and standards for acceptable behavior, social norms and values specific to men and women. Studying advertisement visuals can illuminate power relations in culture. This approach to feminist theory takes a look at how women and others are used to sell products and how these depictions illuminate power.

A framework using cultural, communication and feminist theories is constructed to build an approach for reviewing advertising messages. Focus is on visuals of …

Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris

School of Communication: Faculty Publications and Other Works

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.