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The Value Of A Sports Franchise: The Influence Of Coaches, Fans, And Players, Montgomery Gray
The Value Of A Sports Franchise: The Influence Of Coaches, Fans, And Players, Montgomery Gray
Sacred Heart University Scholar
This article examines existing data to consider the factors that go into the valuation of a sports franchise. Rather than assuming a narrow monetary calculation, I argue for a broader perspective that includes the often incalculable influence of coaches, fans, and players.