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Full-Text Articles in Social and Behavioral Sciences
Latinos' Collectivism And Self-Disclosure In Intercultural And Intracultural Friendships And Acquaintanceships, Audrey Liz Schwartz
Latinos' Collectivism And Self-Disclosure In Intercultural And Intracultural Friendships And Acquaintanceships, Audrey Liz Schwartz
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
Self-disclosure is the process of sharing personal information with others and varies according to relationship intimacy, cultural norms, and personal values. Collectivism, defined as the tendency to define oneself in terms of social/cultural roles, may impact self-disclosure in intercultural relationships. The present study investigated whether Latinos/as reliably self-disclose more in intracultural versus intercultural friendships and acquaintanceships. An additional question was whether cultural variables such as collectivism, ethnic identity, and acculturation are related to self-disclosure differences. Data were collected via an online survey from internationally born Latinos and Latino Americans. Results of linear mixed effects model testing revealed that relationship type …
Anthropology And Ethnography: Contributions To Integrated Marketing Communications, Claudia M. Wright
Anthropology And Ethnography: Contributions To Integrated Marketing Communications, Claudia M. Wright
Sociology, Social Work and Anthropology Student Research
This paper explores the ways in which anthropological research, specifically ethnography, can be useful in an Integrated Marketing Communication approach. Starting from a brief description of the different ways in which the discipline of anthropology has studied consumption, the paper turns to review how it can serve effectively to understand both the corporate as well as the consumer culture. Furthermore, the role that the anthropological discipline plays for Integrated Marketing Communication strategies is presented along with some examples of how different firms have used it. This paper is an approach to understanding ethnography not only as a market research methodology, …