Social and Behavioral Sciences Commons^™

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.

Argentine Women’S Narratives Of Leadership, Ileana Andrea Mocciola

Electronic Theses and Dissertations

The present study investigated and examined the narratives of Argentine women leaders while obtaining and exercising leadership positions. This research was based on narrative theory and the feminist standpoint theory. Argentine female participants (N = 10) were subject to interviews that overall lasted 600 minutes and were conducted through the Zoom platform. Fifty-five pages of single-spaced transcripts were analyzed and studied. The results of this study revealed that Argentine women face major challenges when it comes to tokenism, exclusion, mentorship, and stereotypes that prevent and limit them from reaching and succeeding in leadership positions.

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

Managing Cosplay Performance: The Forms And Expectations Of Convention Roleplay, Isaac V. Price

Electronic Theses and Dissertations

Costume play (i.e. cosplay) is a performance of fandom rife with rituals and communication practices. Cosplay roleplaying performances are cultural practices that reveal how cosplayers interact with one another and among non-cosplaying members of their fandoms. This study examines the expectations that cosplayers hold for roleplay, the forms of roleplay, and the ways in which roleplay can become an instigator of harassment. Through the lens of Face-Negotiation Theory, the author discusses how roleplay functions to maintain or threaten the public images of cosplayers and their audiences, and what strategies cosplayers implement to avoid the loss of face.

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …

Paving The Way For Merleau-Ponty’S Eye And Mind In Organizational Communication Studies, Johan Bodaski

Electronic Theses and Dissertations

The body is a sense-based medium that creates and interprets organizations. Bodies create organization. An aesthetic theory of organizational communication reveals the significance of the body to the organization. Maurice Merleau-Ponty’s philosophy of aesthetics offers a theory of aesthetic organizational communication that is yet to be developed. Merleau-Ponty’s aesthetic essay on painting, Eye and Mind, describes the body as the medium through which painters turn the world into painting. His philosophy of painting builds bridges between aesthetics, the body, and organizational communication.

In chapter one, four theories of organizational communication are described: communication constitutes organization (CCO), text/interpreter, ventriloquism, and …

"Can You Hail Me Now?": Brand, Identity, And Althusserian Ideological Interpellation, Jenna Lo Castro

Electronic Theses and Dissertations

A surge in the role of branding within marketing practices has influenced an

industry transformation. A review of recent literature suggests that brand and the branding process have become integral in sustaining and amplifying organizations. This has been particularly influenced by Integrated Marketing Communication’s (IMC) espousal of being a consumer-driven process. As such, this project seeks to explore the current state of branding practices through the vision of French Marxist philosopher, Louis Althusser. Althusser’s philosophy inspects the human capacity to exercise autonomous decision-making and highlights the influence of social structures upon individuals. Through the Althusserian constructs of ideology and interpellation, …

Telling Tales As Oral Performance: A Cross-Cultural Comparison Of Storytelling In Ireland, Scotland And Southern Appalachia, Annalee Tull

Electronic Theses and Dissertations

I sought to link, through this paper, cultural performances of identity through storytelling in Ireland, Scotland, and southern Appalachia. I evaluated storytelling practices, whether it was a public or private performance, using symbolic interactionism, dramatist theory, narrative paradigm, and performance theory. The author studied abroad in Ireland and Scotland through the East Tennessee State University Appalachian, Scottish, and Irish Studies Program and experienced an array of stories. She then evaluated her own experiences with storytelling from growing up in southern Appalachia and visited the International Storytelling Festival in Jonesborough, TN. The research is rooted in grounded theory from ethnographies, with …