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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Using Critical & Creative Thinking To Enhance Productivity In Integrated Marketing Communications Meetings And Procedures, Ashley N. Smith May 2010

Using Critical & Creative Thinking To Enhance Productivity In Integrated Marketing Communications Meetings And Procedures, Ashley N. Smith

Critical and Creative Thinking Capstones Collection

This paper provides a teaching model for how to effectively incorporate Critical and Creative Thinking (CCT) methods into a business setting to initiate organizational change. I developed a workshop on workplace meetings based on the imperfections of the marketing team at “ICS.” The workshop touches on CCT methods that are needed in order for organizations to change. I also integrated CCT methods into the Integrated Marketing Communications (IMC) Procedure to enhance productivity and produce results. Integrated marketing is made up of many pieces of the media field, but often the participants in IMC are searching for the same end result. …


Nonprofit Leadership. Introduction: Miracle Workers At The Helm. New Ways Of Exercising Leadership, Kristen Mccormack Mar 2010

Nonprofit Leadership. Introduction: Miracle Workers At The Helm. New Ways Of Exercising Leadership, Kristen Mccormack

New England Journal of Public Policy

Leading a nonprofit organization in today’s world requires nothing less than a miracle worker at the helm. That could be the conclusion one might draw from reading the literature on the traits, skills, and characteristics required to lead a nonprofit organization. Today’s leaders should be honest, competent, forward looking, and inspiring as well as intelligent, fair-minded, broad-minded, courageous, straightforward, and imaginative. Leaders should be of high integrity, dedicated, magnanimous, humble, open, and creative while energizing others. Able to cope with change, leaders must establish direction, align people, motivate, and inspire while effectively communicating their story. He or she must be …


Transnational Social-Change Network Learning. Introduction: Shared Responsibility, Collective Reflection. Boston–Haifa Learning Exchange Network, Donna Haig Friedman Mar 2010

Transnational Social-Change Network Learning. Introduction: Shared Responsibility, Collective Reflection. Boston–Haifa Learning Exchange Network, Donna Haig Friedman

New England Journal of Public Policy

This LEN project has emerged as both experiential and active. The in-person learning exchange seminars, which since the project’s inception have been taking place once a year in Haifa, Israel, and once a year in Boston, Massachusetts, were planned and facilitated jointly by the NGO partners as well as by outside trainers. Dedicated staff time and collaborative, generous attitudes on the part of planners in both cities have been essential for power sharing, efficiency, and thoroughness in the planning processes. Preparation has been extensive, requiring the core planning team, a Haifa–Boston mix, to use conference calls and e-mail communications, months …