Social and Behavioral Sciences Commons^™

Hidden In Plain Sight: Development And Testing Of A Model To Evaluate Political Leadership Tactics, Albert Citron

Electronic Theses and Dissertations

This thesis analyzes the kinds of verbal and nonverbal signals elites manifest to show leadership qualities. Launching from Max Weber’s conceptual framework of charisma as a power term and Harold Lasswell’s study of propaganda, this study takes a multidisciplinary approach to studying political leadership with elements of communication methodology and an ontological basis in evolutionary psychology. The study’s goal is to offer a framework for defining and evaluating the diverse signal patterns employed by political elites in three real-life situations. These are the Malta Summit, the 1992 Virginia Presidential Debate, and the 2012 South Carolina Republican Presidential Primary. The cases …