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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Shahriar Akter
This chapter investigates the changes in customers' responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied …
Improved Workflow Modelling Using Role Activity Diagram-Based Modelling With Application To A Radiology Service Case Study, Nagesh Shukla, John Keast, Darek Ceglarek
Improved Workflow Modelling Using Role Activity Diagram-Based Modelling With Application To A Radiology Service Case Study, Nagesh Shukla, John Keast, Darek Ceglarek
Nagesh Shukla
The modelling of complex workflows is an important problem-solving technique within healthcare settings. However, currently most of the workflow models use a simplified flow chart of patient flow obtained using on-site observations, groupbased debates and brainstorming sessions, together with historic patient data. This paper presents a systematic and semi-automatic methodology for knowledge acquisition with detailed process representation using sequential interviews of people in the key roles involved in the service delivery process. The proposed methodology allows the modelling of roles, interactions, actions, and decisions involved in the service delivery process. This approach is based on protocol generation and analysis techniques …