Social and Behavioral Sciences Commons^™

Holistic Medicine Not "Torture": Performing Acupuncture In Galway, Ireland, Kevin Taylor Anderson

Kevin Taylor Anderson

This article examines how the aesthetic design of clinics and interactive discourse 5 and rituals construct the social reality of acupuncture sessions as a form of holistic medical therapy. Verbal and nonverbal interactions create an appealing medical environment but also help prevent the emergence of undesired counter-realities (e.g., pain, biomedical intervention). Based on observations of acupuncture sessions conducted in Galway, Ireland, I illustrate how 10 ambiance and aesthetic elements of clinics create a complex medico-cultural environment that balances oppositional associations (Western=non-Western, exoticism=convention, medical alterity=medical professionalism). Patients inter- viewed continually referred to acupuncture as a natural and non-invasive form of medical …