Social and Behavioral Sciences Commons^™

Comparing U.S. Groups’ Openness To Pro-Animal Actions, Jo Anderson, Zach Wulderk

USA

As animal advocates know, an outreach tactic that is successful with one person will not necessarily be successful with all people. Advocates rarely launch campaigns with no idea of who will be seeing their ‘asks’ (i.e., requests for pro-animal actions). Even in the case of passive tactics such as billboards, advocates may know who frequents that part of the city. For example, they may be near a university, meaning their audience will include a high proportion of students. The United States public is diverse and groups of people can differ greatly in their opinions. Rather than taking a one-size-fits-all approach, …