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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Employee Development Using Webct Vista, Jennifer Link Jones
Employee Development Using Webct Vista, Jennifer Link Jones
University Library Faculty Publications
In an effort to make required training easily available to academic library employees, the author used the campus course management system (CMS), WebCT Vista, to create online learning modules for the library. Also discussed are general benefits of online learning, the technology competencies that prompted the development of the learning modules, and the design and components of the learning modules.
It's All In The Marketing: The Impact Of A Virtual Reference Marketing Campaign At Texas A&M University, Karen I. Macdonald, Wyoma Vanduinkerken, Jane Stephens
It's All In The Marketing: The Impact Of A Virtual Reference Marketing Campaign At Texas A&M University, Karen I. Macdonald, Wyoma Vanduinkerken, Jane Stephens
University Library Faculty Publications
Current information science literature says that library services need to be marketed to users. While the literature has lots of advice on how to develop a marketing plan, there have been few reports on the actual implementation of a marketing campaign and the resulting impact on academic library services. This case study describes the design, implementation and evaluation of a marketing campaign to promote the use of a new virtual reference service at Texas A&M University. The overall impact of the marketing campaign on the use of the service is discussed.