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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Bitmoji Marketing Campaign To Connect Students With Subject Librarians, Lauren Puzier, Tyler Norton
A Bitmoji Marketing Campaign To Connect Students With Subject Librarians, Lauren Puzier, Tyler Norton
University Libraries Faculty Scholarship
The University at Albany Libraries launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of …
Bam! Pow! Graphic Novels Fight Stereotypes In Academic Libraries: Supporting, Collecting, Promoting, Beth Jane Toren
Bam! Pow! Graphic Novels Fight Stereotypes In Academic Libraries: Supporting, Collecting, Promoting, Beth Jane Toren
University Libraries Faculty Scholarship
This study examines the launch of a graphic novel collection in an academic library and presents a study analyzing the increase of titles in Association of Research Libraries with the subject heading “Graphic Novels” between fall 2008 and fall 2009. Statistics show a 40% increase, averaging 62 additional titles, during a year of global financial crisis. Exploring the prejudice against comics lingering in more traditional corners of academia, this paper encourages librarians to counter stereotypes and therefore bring more people, including other librarians, to view graphic novels as literature. This study includes recommended practices for supporting, collecting, and promoting these …