Social and Behavioral Sciences Commons^™

Prsa District Leadership Shows Strong Ohio Connection, Mark D. Weinstein

News Releases

When the Public Relations Society of America East Central District begins its 20^th year on January 1, 2024 its board of directors will have a distinct connection with the Buckeye State.

"Social" Movements: A Trend Analysis Of The Role Of Social Media In Social Movements, Courtney Nelson Stubbs

Theses and Dissertations

The gay rights movement has been very active on social media throughout the years. Using a trend analysis this study aimed to answer how social media is being used during a social movement, how a social movement evolves on social media, and how social media is being used by organizations as a public relations strategy to create change in social movements. Overall, the findings revealed 11 different ways social media is being used during a social movement, which shows how important opinion leaders are in helping a social movement gain traction and create the desired impact.

Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler

Libraries

Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …

Communicating Diversity, Equity And Inclusion: A Public Relations Class/Client Partnership With A Dei Focus, Arien Rozelle, Nicole Smith

Proceedings of the New York State Communication Association

In an effort to enhance the typical semester-long class/client campaign partnership, students in COMM472 PR Research & Planning (a campaigns style course) partnered with their campus library as a “client” to communicate about on-campus diversity, equity and inclusion efforts. Throughout the semester, students researched, planned, implemented and measured campaigns to help make the library a more inclusive environment for students of diverse backgrounds. Students were introduced to and applied a variety of research methods and public relations theories to guide their strategy. In addition, students developed a greater understanding of the necessity of DEI both on-campus and in the field …

Media Literacy And Covid-19 Communication: Work And Home Sphere Differences, Donnalyn Pompper, Tugce Ertem-Eray

Journal of Media Literacy Education

As a learning process wherein we ask questions to enhance knowledge, media literacy offers a powerful lens for examining how people practice communication across diverse applied contexts such as professional communicators shaping messages about COVID-19. Borrowing a page from Renee Hobbs’ (1998, 1999, 2010, 2011, 2021) media literacy education research, we sought to compare/contrast media content creators’ (journalism, advertising, public relations, marketing communication) information-seeking behaviors during the 2020-2022 COVID-19 pandemic for both their paid work and unpaid volunteer work, as well as for their own and family edification. Blending the media literacy lens with social construction theory (Berger & Luckmann, …

Social Media In The Corporate World, Linelle C. Lestrade

Student Theses and Dissertations

This study focuses on the rise of corporate brands on social media and the resulting identity issues. Four marketing and PR professionals were interviewed for this study utilizing oral history as qualitative research method. People were selected for membership based on their networks and reputations as authorities in their respective fields. All the discussions were recorded on Zoom with everyone's consent. All four participants brought varied expertise and experience in social media marketing and management to the discussion. They were picked because their backgrounds fit the study's goals best. Open-ended questions were used to elicit responses to personal experiences, issues, …

Prsa Communicator Of The Year: Cedarville's Mark Weinstein, Mark D. Weinstein

News Releases

Mark D. Weinstein, an experienced public relations professional, has been named the recipient of the 2023 Communicator of the Year Award by the Dayton chapter of the Public Relations Society of America (PRSA). He will be presented his award at the Gem City PR Awards ceremony on Wednesday, May 24, at the Top of the Market in Dayton.

Prsa Communicator Of The Year: Cedarville's Mark Weinstein, Mark D. Weinstein

News Releases

Mark D. Weinstein, an experienced public relations professional, has been named the recipient of the 2023 Communicator of the Year Award by the Dayton chapter of the Public Relations Society of America (PRSA). He will be presented his award at the Gem City PR Awards ceremony on Wednesday, May 24, at the Top of the Market in Dayton

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …

Promoting The Bc Digital Commons: For And By The Community, Ady Dewey

Strategic Public Relations Projects

The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.

The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …

Rewarding Relationships: A Quasi-Experimental Design Evaluating The Impact Of An Extension Public Relations Seminar, Ashley Mcleod-Morin, Lauri M. Baker, Cheryl Boyer, Anissa M. Zagonel, Angela B. Lindsey

Journal of Human Sciences and Extension

While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential …

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble

Belmont University Research Symposium (BURS)

This report and presentation will deliver a comprehensive social media audit completed on the Nashville Predators, a national hockey team. In the end, it will show results of our group’s analysis of the communication strategies on the various platforms that the Nashville Predators use for their business and brand. While we already have prior knowledge and experience in social media, we plan to use the theories and principles to come to even better conclusions about the success of the Nashville Predators’ online presence.

The Nashville Predators are known for being a professional hockey team in the NHL. The Predator’s brand …

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …