Social and Behavioral Sciences Commons^™

The Digital Engine Model: Generating Leads Through The Application Of Dcm And Inbound Marketing, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

Law Library Blog (November 2023): Legal Beagle's Blog Archive, Roger Williams University School Of Law

Law Library Newsletters/Blog

No abstract provided.

From We To Me: Moving Towards An Examination Of Self Identity In An Online, Global, Collaborative, Learning Environment, Danielle P. Espino, Eric Hamilton, Kristina Lux, Seung B. Lee

Education Division Scholarship

This paper reflects on previous work using QE to examine patterns of discourse of adolescent learners in a virtual, global, collaborative informal learning setting. The collective impact of involvement in the project on participants’ experiences was observed in various reflective interviews over the last five years. The deep reflection of this work resulted in a research shift from the general impact on the participants to a shift towards examining how such experiences shape self-identity, such as recognizing identity congruence, relational self, and overcoming negative identity fostered by master narrative frameworks. An initial examination of pre-assessment interviews indicates that younger students …

A Phenomenological Study Exploring The Lack Of Baptist Church Participation In Seminole County, Florida, Ismael Melendez

Doctoral Dissertations and Projects

This phenomenological study explores the reasons for a lack of participation in in-person Baptist churches and the rise of participation in online Baptist churches in Seminole County, Florida. The theory guiding this study was Martin Heidegger’s hermeneutical framework which focuses on the commonality of experiences. Heidegger believed that to arrive at the essence of a phenomenon a researcher must go through the revisionary process of what Heidegger termed the Hermeneutic Circle. The principal research question in this study explored existing relationship(s) between in-person and online Baptist church leaders and how such relationship(s) contributed to a lack of church participation. The …

Law Library Blog (October 2023): Legal Beagle's Blog Archive, Roger Williams University School Of Law

Law Library Newsletters/Blog

No abstract provided.

Fundraising For Local Nonprofits: Raising Money To Grow Our Roots-Chrysalis Women's Transitional Living, Brent Steven Beckwith

IPS/BAS 495 Undergraduate Capstone Projects

This project was a partnership between myself and Chrysalis Women's Transitional Living in Boise, ID. The goal of this project was to raise awareness of the organization in the Boise, Meridian, and Nampa communities as well as the rest of the Treasure Valley. In addition to raising awareness, other goals included raising a financial donation amount of $5,000, item and furniture donations.

New Education Policy 2020 And Online Education, Shaveta Arora

Library Philosophy and Practice (e-journal)

In India's education system, the National Education Policy (NEP) 2020 offered a number of key reforms. The NEP-2020 initiatives at the heart of online education are the subject of the current study. The article explains how the strategy promotes the creation and distribution of excellent digital material for primary secondary and postsecondary education.

Entering The Metaverse: Considering The Implications Of A Journey Into A Virtual World For Nysca At 80 Years, John Pavlik

Proceedings of the New York State Communication Association

Meta’s Horizon Worlds is among the first Metaverse platforms. Through a digital ethnography, this paper examines the contours of Horizon Worlds. Drawing upon affordances theory, the paper considers the affordances of Horizon Worlds Metaverse within the context of the user experience. Findings suggest that storytelling is central to the nature of the meaning generated inside Horizon Worlds and perhaps the Metaverse in general. But it is not storytelling in a conventional sense. Stories inside the Metaverse are not linear and there is no plot. Metaverse stories do have characters, and they travel pathways and engage in activities and sequential events, …

Perceived Teacher Confirmation And The Online Classroom: Capturing Student Descriptions Of Experiences With Faculty Online, Ashley Jones-Bodie, Lindsey Anderson, Jennifer Hall

Journal of Communication Pedagogy

This study explored and examined students’ perceptions of teacher confirmation, those behaviors that teachers engage in that make students feel confirmed as valuable, significant individuals, as experienced in online courses. With over 450 students’ written descriptions of experiences in online classes across three different universities, this study provides an important initial examination of teaching practices in the online context. While prior research has situated study of students’ perceptions of teacher confirmation in the traditional in-person course experience, the current project extends understanding of teacher confirmation into the online setting. The study provides detailed descriptions, in students’ own words, of specific …

Using Active Student Responding And Competition Via Kahoot! To Improve Student Academic Engagement At College Level, Brittany Pearson

USF Tampa Graduate Theses and Dissertations

Active student responding (ASR) is an effective intervention used in schools to improve student engagement and academic performance. Among the various ASR modalities, online applications have received much more attention than low-tech ASR modalities due to the widespread use of smartphones and the availability of mobile applications. One totable online application is Kahoot!, which offers a range of interactive features. Considering the limited existing research on using ASR at the college level, particularly, using Kahoot!, this study examined the use of Kahoot! to improve academic engagement in college students. The study was conducted with one undergraduate class in applied behavior …

Face Peace Design Brief #1: Communities Of Practice On/Offline, John Porten

Kroc IPJ Research and Resources

The FACE Peace Initiative at the Joan B. Kroc Institute for Peace and Justice intends to help peacebuilders answer questions about in-person and online collaboration with intention and care. This design brief combines desk research on best practices from other fields with observation of peacebuilding organizations to identify key debates and concerns and provide insight into how to navigate trade-offs between in-person and distanced peacebuilding activities and events.

Peacebuilding organizations often attempt to gather members of the field into “communities of practice” (“CoPs”), which intend to increase skills and knowledge among members through long-term information-sharing and reciprocal mentorship. Facilitators of …

Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield

Honors Theses

ABSTRACT

Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …

Self Presentation And Blended Identity In The Everyday Virtual Life: A Case Study Of Fallout 76, Dmitri Sofranko

Senior Theses

Self-presentation in a virtual online context has taken on an increasingly significant and complex role due to the exponential growth of online presence, personas, avatars, and subsequent role-playing behavior, expanding the various ways in which we present ourselves in virtual spaces. The emergence of this “virtual self” comes with the growing options for online interaction, including social media, blogs, forums, and a wide variety of interactive video games. Reliable and enduring elements of the virtual setting have helped to foster and create a sense of relatable community. Through repeated and ritualized virtual interaction, users generate novel community norms that arise …

Fit For Purpose? Taking A Closer Look At The Uk’S Online Media Literacy Strategy, Poppy Gibson, Steve Connolly

Journal of Media Literacy Education

Now more than ever, media literacy is essential as we navigate our daily lives (Mesquita-Romero et al., 2022). The COVID-19 pandemic highlighted how we need to frequently navigate media spaces filled with changing, and not always credible, information (Austin et al., 2021). Media literacy affects our habits as well as our social connections (Hobbs, 2021). This short opinion piece from two educators in the field provides an exploration of the Online Media Literacy Strategy (OMLS) published by the Department for Culture, Media and Sport, UK, in 2021. The aim of the OMLS was to predict how media literacy may evolve …

Online Student Community Building, Pablo A. Muñoz

IPS/BAS 495 Undergraduate Capstone Projects

Online students are a relatively new concept to the education world. With the rise of the Covid-19 pandemic and the changing needs of the public, online courses have become much more prevalent and popular for several reasons. Online students are at a great disadvantage when it comes to in-person activities such as networking with community members, making friendships, and building relationships with both their peers and professors. The Boise State Treehouse Program has elected to try and combat these problems by introducing an online meeting place like a club setting. The treehouse program has held weekly meetings focused on giving …

A Systematic Review And Meta-Analysis Of Self-Guided Online Acceptance And Commitment Therapy As A Transdiagnostic Self-Help Intervention, Korena S. Klimczak, Guadalupe G. San Miguel, Miriam N. Mukasa, Michael P. Twohig, Michael E. Levin

Psychology Student Research

Online Acceptance and Commitment Therapy (ACT) interventions use websites and smartphone apps to deliver ACT exercises and skills. The present meta-analysis provides a comprehensive review of online ACT self-help interventions, characterizing the programs that have been studied (e.g. platform, length, content) and analyzing their efficacy. A transdiagnostic approach was taken, including studies that addressed a range of targeted problems and populations. Multi-level meta-analyses were used to nest multiple measures of a single construct within their respective studies. A total of 53 randomized controlled trials were included (n = 10,730). Online ACT produced significantly greater outcomes than waitlist controls at …

Counselor Trainees’ Development Of Self-Efficacy In An Online Skills Course, Kristin Vincenzes, Ashley Pechek, Matt Sprong

Journal of Counselor Preparation and Supervision

COVID-19 significantly changed the parameters and imaginations of those in higher education. Face-to-face courses swiftly transitioned to completely remote learning; though, that came with many anxieties in relation to students’ competency levels in practicing counseling skills. The results of this study found that students’ self-efficacy significantly increased after participating in an online skills course. A total of 39 graduate-level clinical mental health counseling students completed both the pre and post-test questionnaires, and findings showed that completing the online skills-based course was important in improving self-perception of increasing one’s skills, t(38) = -5.088, p < .000.

Ant 211: Cultural Anthropology Summer -Asynchronous Online Syllabus, Antonia M. Santangelo

Open Educational Resources

Syllabus for ANT 211: Cultural Anthropology using Open Educational Resources. This is designed for a summer session, asynchronous online course.

Facilitating Online Communities For Educators, Managers, And Leaders, Lily Drabkin

Adult Education Research Conference

This paper explores strategies for promoting social learning among adult peers in online classrooms and workspaces. It examines the challenges faced by facilitators and leaders in fostering social learning in an increasingly digital context and offers solutions for overcoming these challenges.

Mothers Of Children With Disabilities: Perceptions Of Online Peer Mentoring Support, April S. Felder

Walden Dissertations and Doctoral Studies

There has been a trend of increased diagnoses of childhood disabilities in the United States. Mothers who care for a child diagnosed with disabilities typically experience increased parental obligations and maternal mental health deficits that often go undiagnosed or untreated, resulting in adverse events. Researchers found that peer mentoring is an effective, nonclinical resource for addressing these mothers’ intervention needs but have not established alternative ways to increase access and delivery. The purpose of this generic, qualitative study was to explore how mothers of children with disabilities perceive online peer mentoring as an intervention resource for stress and coping. Lazarus’s …

Digital Platforms And Entrepreneurial Support: A Field Experiment In Online Mentoring, Saurabh A. Lall, Li-Wei Chen, Dyana P. Mason

Management Faculty Publications

The benefits of entrepreneurial mentorship are well documented, but there is limited research on how entrepreneurs connect with mentors, especially in digital settings. We partnered with an online platform that connects entrepreneurs to potential mentors to conduct a field experiment in online mentoring. Drawing on literature on entrepreneurial mentorship and Social Cognitive Theory, we compared the effects of three interventions on the likelihood of reaching out and making a connection with a mentor in a digital setting. We find that showing entrepreneurs a video of a successful mentor–mentee relationship increases the chances that they will reach out to a potential …

Social Media And Dermatology During The Covid-19 Pandemic: Analyzing User-Submitted Posts Seeking Dermatologic Advice On Reddit, Nader Aboul-Fettouh, Kevin P Lee, Natalie Kash, Kathleen Kroger, Sirunya Silapunt

Journal Articles

INTRODUCTION: Reddit, a popular social media website, has numerous forums where users may discuss healthcare-related topics and request diagnostic and treatment advice for dermatologic conditions. We sought to analyze and grade user-submitted requests for dermatologic advice and their top responses on Reddit.

METHODS: User-submitted posts requesting diagnostic advice and their respective responses on two popular Reddit forums, SkinCareAddiction (ScA) and DermatologyQuestions (DQ), were reviewed by three board-certified dermatologists using a grading rubric designed for this study.

RESULTS: 300 posts and comments were reviewed. Diagnoses among all graders matched in 52.3% of posts with a mean grader confidence score of 4/5 …

A Model For Children’S Digital Citizenship In India, Korea, And Australia: Stakeholder Engagement Principles, Emma Jayakumar, Kylie Stevenson, Harrison See, Yeonghwi Ryu

Research outputs 2022 to 2026

This white paper communicates research activities and findings investigating digital safety and digital citizenship through multistakeholder collaborations in three countries—India, South Korea, and Australia. Performed by an Edith Cowan University-based research team from the ARC Centre of Excellence for the Digital Child, supported by the LEGO Group, this research additionally responds to many recent policy and practice reviews arguing for institutional and policy engagement in the Asia Pacific (APAC) that build children’s digital safety, literacy and citizenship. These include the UNESCO data-driven report, Digital Kids Asia Pacific (DKAP): Insights into children’s digital citizenship (UNESCO, 2019), an earlier UNESCO review of …