Social and Behavioral Sciences Commons^™

The Influence Of Social Media Of Universitas Negeri Yogyakarta Gunungkidul Campus To Create Brand Image On Student Decision Making, Anugerah Tesa Aulia, Ignatius Agung Satyawan, Albert Muhammad Isrun Naini

Informasi

In 2020, Universitas Negeri Yogyakarta (UNY) opened a new vocational campus in Gunungkidul Regency. The Socialization of UNY Gunungkidul campus by the admission department cannot be performed face-to-face due to the Covid-19 pandemic. Therefore, UNY Gunungkidul Campus socializes the enrollment programs via online mode. The opening of the campus aims to equalize and improve the quality of high school education in Yogyakarta. Gunungkidul is the regency with the second highest number of poor people in Yogyakarta. UNY Gunungkidul Campus utilizes social media as a promotional media to support the formation of a brand image for student decision making. This study …

The Role Of Social Media As A Communication Facility For Hydrometeorological Disasters In Shallot Farming Activities, Nurul Khotimah, Dyah Respati Suryo Sumunar, Suhadi Purwantara, Nugraho Sistu Prabintoro, Mohd Hairy Ibrahim, Nasir Nayan

Informasi

Social media as a means of communication plays a role in building a new paradigm of disaster. One of the social media users for hydrometeorological disaster communication is a shallot farmer in Parangtritis Village, Kretek Subdistrict, Bantul District, Yogyakarta Special Region. This study aims to determine the role of social media as a means of communication for hydrometeorological disasters in shallot farming activities. The design of this research is descriptive quantitative research. The research was carried out from April to October 2021 by taking the location of shallot farmers in Parangtritis Village, Kretek Subdistrict, Bantul District, Yogyakarta Special Region. The …

The Adaptive Science Communication Model In The Middle Of Vuca Era In Indonesia: Study Of Startup Kok Bisa, Syora Alya Eka Putri, Ricardi S. Adnan

Informasi

This article analyzes the adaptive science communication model in the VUCA era. Previously, the model of science communication developed by scientific institutions and journalists in Indonesia tended to be challenging to understand by the public. Finally, in the development of technology, the model of science communication developed marked by the emergence of various creators who utilize social media. Nevertheless, due to dynamic conditions, the development of science communication models has not been fully adaptive. In previous studies, these conditions due to dynamic challenges due to the lack of public confidence in science and community participation to curate science tend to …

Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese

Communication Faculty Publications and Presentations

In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The …

What’S Sparking The Madness? Exploration Of Social Media Possibly Influencing Aggression Amongst Online Users, Tia Porterfield

Doctoral Dissertations and Projects

The purpose of this dissertation is to address the research gap regarding social media platforms having a possible influence when provoking experiences of internal (i.e., emotions/feelings and cognitions) and/or external (i.e., behaviors) forms of aggression and problematic internet use in their online community members. A brief examination of the aggression-frustration hypothesis will construct a foundational theoretical framework of the emotional and behavioral processes that may occur in users while utilizing their preferred social media platform. Recent peer- reviewed literature will be examined to highlight the existing research gap. The present study will attempt to explore possible explanations behind users’ motives …

An Intersectional Approach To Evaluating The Effectiveness Of Women’S Sexualized Body-Positive Imagery On Instagram, Megan A. Vendemia, Kyla N. Brathwaite, David C. Deandrea

Communication Faculty Articles and Research

Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more …

Music Meets Algorithm: How Tiktok Is Changing The Music Industry For Independent Artists, Tatiana Krisztina Morales

Capstones

Music Meets Algorithm: How TikTok is changing the music industry for independent artists - A profile of two music artists who have had their career kick off after posting videos on TikTok that went viral. Link to Capstone Project: https://tatianakrisztina.wixsite.com/website/capstone

The Correlation Between Social Media And Body Image In Adolescent Girls, Molly Plummer

Fall Student Research Symposium 2022

https://www.youtube.com/watch?v=0bHIFEXRrek

The Effects Of Social Media On Internalizing Disorders In Adolescents, Deziree Wiegmann

Counselor Education Capstones

This platforms capstone project paper is about the effects that social media or advanced technology platforms has on young individuals. Many articles were reviewed, which included research studies on the prevalence of social media usage by adolescents, along with its negative and positive effects on their development. This topic is important for counselors to review in order to treat young clients that struggle with depression, anxiety, self-esteem issues, etc. For counselors and other professionals who work with adolescents, it would be important to look at the data, which has helped derive what treatment approaches may be the most effective and …

Where's The Beef? How Chicago Gang Members Utilize Social Media To Promote Beefs And Incite Gang Violence And Gang Murders, Alejandra Ruiz

University Honors Program Senior Projects

This is a literature review about how gang members utilize social media to incite gang violence offline to assist in the creation of a new special unit of the Chicago Police Department that will work together with gang violence prevention/gang violence reduction organizations to assist in reducing gang conflict/gang violence created on social media. There are studies that focus on how gang members use social media. The literature focuses on different aspects of how gang members and gangs use social media. “Internet banging” or “cyber banging” is a form of gang banging but on social media platforms. “Internet banging” or …

Chinese Celebrities’ Political Signaling On Weibo, Dan Chen, Gengsong Gao

Political Science Faculty Publications

In China, celebrities can dominate public discourse and shape popular culture, but they are under the state’s close gaze. Recent studies have revealed how the state disciplines and co-opts celebrities to promote patriotism, foster traditional values, and spread political propaganda. However, how do celebrities adapt to the changing political environment? Focusing on political signaling on Weibo, we analyze a novel dataset and find that the vast majority of top celebrities repost from official accounts of government agencies and state media outlets, though there are variations. Younger celebrities with more followers tend to repost from official accounts more. Celebrities from Taiwan …

A Four-Level Meta-Analytic Review Of The Relationship Between Social Media And Well-Being: A Fresh Perspective In The Context Of Covid-19, Joax Wong, Xin Yi Poh, Frosch Quek, Verity Lua, Nadyannam M. Majeed, Andree Hartanto

Research Collection School of Social Sciences

Social media, one of the most pervasive forms of technology, has been widely studied in relation to the mental health and well-being of individuals. However, the current literature on social media and well-being has provided mixed and inconclusive findings, thus creating a polarizing view of social media. These mixed findings continue to extend into the pandemic, with researchers debating over the effects of social media in the new norms of social isolation. In light of these inconclusive findings, the aim of our meta-analysis was to synthesize previous research data in order to have a holistic understanding of the association between …

Disorderly Content, Ari Waldman

Washington Law Review

Content moderation plays an increasingly important role in the creation and dissemination of expression, thought, and knowledge. And yet, throughout the social media ecosystem, nonnormative and LGBTQ+ sexual expression is disproportionately taken down, restricted, and banned. The current sociolegal literature, which focuses on content moderation as a whole and sees echoes of formal law in the evolution of its values and mechanics, insufficiently captures the ways in which those principles and practices are not only discriminatory, but also resemble structures of power that have long been used to police queer sexual behavior in public spaces.

This Article contributes to the …

Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles

University Honors Theses

This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …

To Be Not So Lonely: Support And Community Through Twitter Fan Accounts In The Harry Styles Fandom, Abigail Garrett

Honors College Theses

This study aims to examine the ways that fan accounts on social media foster community and fill the void of emotional engagement when the artist is not as active. It also looks at how fans’ parasocial relationships change when the subject of their emotional connection disappears. This study adds to previous research done on fandom, parasocial relationships, and social media. To perform this study, a close content analysis was done, focusing on one specific Harry Styles fan account on Twitter, @hsdaily. Two time periods were defined, one being a time of low activity from Harry Styles and one being high …

Australian Older Adults' Views On Using Social Media For Reducing Social Isolation And Loneliness In Hearing Impaired Older Adults: A Community Conversation, Dona M. P. Jayakody, Ysraelle M. E. Tan, Isabelle Livings, Leesa Costello, Leon Flicker, Osvaldo P. Almeida

Research outputs 2022 to 2026

Objective(s): The objective of this study was to conduct a community conversation to identify the views of the community members when designing an online community using Facebook to support the psychosocial well-being of hearing-impaired older adults. Methods: A community conversation was held with 40 older adults aged more than 60 years. The participants were divided into groups of five and asked to discuss three open-ended questions. The researchers facilitated the discussions. Results: The overwhelming response from this group was that they did not use Facebook or social media as a tool for social connection and did not see the benefits …

University Students’ Perspectives Of Visual-Based Cyberbullying On Instagram, Li-Min Huang

Doctoral Dissertations

Researchers have been investigating the cyberbullying phenomenon since the early 21st century. There is a substantial body of cyberbullying studies focused on text-based formats. However, studies revealed that visual-based social media platforms are more powerful than text-based platforms in affecting people’s emotions, causing significant psychological impact. Young adults ages 18-29 use visual-based social media heavily in their daily lives; therefore, visual cyberbullying on various sites has become a critical issue for this generation. Yet, the majority of existing cyberbullying studies focused on age groups under 18. The studies that did investigate this phenomenon among young adults focused mainly on text-based …

Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill

Masters Theses

The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …

Media, Distrust Of Government, And Fear Of Terrorism In The United States, Lauren Rowe

Student Scholar Symposium Abstracts and Posters

The United States is experiencing a growing threat from domestic terrorism, though there is a relative lack of understanding of this threat by the public, and there is a need to understand how public perceptions of risk have been shaped around the fear of terrorism. This paper explores the impact of various forms of media usage and intake on individual perceptions of terrorism, as well as the ways in which public governmental distrust and party identification relate to the fear of terrorism. Using the results obtained by the Chapman University Survey of American Fears in which data was gathered from …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

How Prolonged Social Media Use Affects Generation Z And Their New Media Literacy Skills, Ester Meyer Nunes

Global Strategic Communications Student Work

With the creation of the internet and new media platforms emerging at the beginning of the 21^st century, it has never been easier to stay connected; the world is within hand’s reach. Gen Z spends much of their day online, watching videos, chatting with friends, and creating video, text and photo content. This research explores the effects of prolonged exposure to social media, whether positive or negative.

The Implementation Of Social Media Based Library Services At The Federal University Of Technology, Owerri (Futo), Nigeria., Kingsley Egbukole, Marlene A. Holmner

Library Philosophy and Practice (e-journal)

Academic libraries are faced with the challenge of meeting the varied demands of users stemming from the ever-increasing different formats of information resources. These libraries around the world have thus adopted the use of social media -to render the required services to library users. FUTO library is experiencing serious challenges in the effort to accommodate the needs of its users - including the increasing number of users small reading spaces compared to the rising student population and the fact that many students live off-campus. This study investigates the possibility of adopting social media-based library services at the Federal University of …

Deconstruction Of Content As Prevention Of Terrorism: Social Media Study Of The National Agency For Counterterrorism (Bnpt), Febrityas Febrityas, Muhammad Syauqillah

Journal of Terrorism Studies

The role of government and society in social media is urgently needed as a counter-narratives of propaganda from terrorist group to against the spread of narratives of hoax, intolerance, extremism and radicalism. However, there is still a bias in building narratives against terrorist groups. It is necessary to carry out deconstruction efforts to prevent terrorism through the media. This study uses a virtual ethnographic approach to see how far the construction of counter-narratives, counter-propaganda is made by the government, so we can see things that need to be deconstructed. The results of the study show that in some BNPT social …

Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski

Honors College Theses

Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.

Hate Speech Spikes On Twitter After Elon Musk Acquires The Platform, Bond Benton, Jin-A Choi, Yi Luo, Keith Green

School of Communication and Media Scholarship and Creative Works

Unmoderated social media platforms frequently become a haven for misinformation, extremism, and hate. There are challenges unique to unmoderated social media platforms that make the removal of such content and the users who spread it particularly difficult (Artime et al., 2020). When a platform’s focus is unrestricted expression from users, those looking to share and spread antisocial content will presumably use such spaces to share perspectives that would likely be restricted on other platforms. Historically, examples of such “free speech absolutist” spaces suggest that this threat is very real. Specifically, 4chan serves as a space where online anonymity coupled with …

A Preview Of Post Amnesty Twitter: Analysis Of “Groomer” On Twitter After The Colorado Springs Shooting, Bond Benton, Yi Luo, Jin-A Choi, Keith Strudler, Keith Green

School of Communication and Media Scholarship and Creative Works

On November 24, 2022 Elon Musk stated that “general amnesty” would be given to Twitter accounts previously suspended for violent threats, harassment and misinformation. This appears to reflect Musk’s previously stated intent to run the platform as a “free speech absolutist.” The question in many people’s minds is what such an incarnation of Twitter will look like. The tragic shooting at an LGBTQIA+ nightclub in Colorado Springs, Colorado on Nov. 19-20 and the reaction the event generated on the platform provide a case that demonstrates the tensions that will come with reduced platform moderation. “Groomer,” a previously Twitter restricted slur …

Social Media And Body Image: Is Body Image Linked To Social Media Usage?, Sydnie Hoyt

Undergraduate Psychology Research Methods Journal

Social media is an ever-growing phenomenon, and while having the world at our fingertips proves convenient, it also has the potential to cause harm in the form of mental distress. Several studies have investigated whether the use of social media may be linked to body image issues. The present study further explored the potential link between social media and body image, specifically looking for a correlation between the number of hours spent on social media and intensity of body image concerns. Adult participants were recruited through the social media platforms of Instagram, Snapchat, Reddit, and Facebook. Participants completed a survey …

What Is The Role Of T.E.A Concept Between Positive Recommendation And Behavioural Intention To Purchase In Social Media?, Phyo Min Tun

The South East Asian Journal of Management

Research Aims: This study explores the antecedents of customers’ behavioural intention to purchase on the social media platform. In addition, the T.E.A concept, the group of consequences of positive recommendation (PR), is developed by amalgamating trust (T), easiness (E), and amusement (A).

Design/Methodology/Approach: The data was collected from 260 random social media users from Myanmar. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were employed to examine the observed variables, and structural equation modelling (SEM) techniques were used to estimate the hypotheses in AMOS software.

Research Findings: The results disclose that the T.E.A concept is …

Social Media And Contentious Action: The Use And Users Of Qq Groups In China, Zixue Tai

Journalism and Media Faculty Publications

This article presents an analysis of a netnographic study of QQ groups engaged in contentious activities in China. Informed primarily by semi‐structured in‐depth interviews of 34 participants and field observations through years of grounded research, the findings shed light on the communicative dynamics and mobilization strategies of QQ groups in nurturing contentious action and motivating mass participation in social protest. In‐group communication stays highly focused on the respective mission of the groups, and it cultivates a sense of shared awareness conducive to collective action. There is also a noticeable contagion effect that transfers the spirit of contestation in terms of …