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Social and Behavioral Sciences Commons™
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Articles 1 - 12 of 12
Full-Text Articles in Social and Behavioral Sciences
Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger
Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger
Publications and Research
The field of public relations (PR) is often misunderstood, despite the fact that it is a growing field (Fawkes, 2018). New employees enter the field of PR every year, whether as new graduates or as those making a career change, yet the intricacies of working in PR are not generally taught in the classroom (Meganck, Smith & Guidry, 2020). Most people do not have a solid understanding of what PR professionals do on a day-to-day basis, and in fact, many of those entering the field don’t either. They may think that PR is simply social media management, or even confuse …
Soche Honors Cedarville’S Public Relations Director, Mark D. Weinstein
Soche Honors Cedarville’S Public Relations Director, Mark D. Weinstein
News Releases
The Strategic Ohio Council for Higher Education (SOCHE) has presented Cedarville University’s Mark D. Weinstein, executive director of public relations, with a Staff Excellence Award for September 2022.
“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman
All Theses
LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …
Review Of Writing Like A Pr Pro: Why Writing Is Still Crucial In A Digital And Visual World, Christopher Ortega
Review Of Writing Like A Pr Pro: Why Writing Is Still Crucial In A Digital And Visual World, Christopher Ortega
Communication and Theater Association of Minnesota Journal
Review of Writing like a PR pro: Why writing is still crucial in a digital and visual world (2017) by Mary Sterenberg found at https://ohiostate.pressbooks.pub/writelikeapro/
Examining The Intersection Of Public Relations And Vaccine Communication: An Analysis Of Audience-Centered Strategies For Evolving Health Information, Julia A. Mills
Seton Hall University Dissertations and Theses (ETDs)
In an uncertain environment, public relations (PR) practitioners provide signposts to fulfill different audience information needs. However, little research exists on the role of the PR practitioner in communicating evolving health information, especially during urgent health events like a pandemic. Through a comparative case study of PR tactics by three American public health organizations, this project aimed to understand what strategies health care professionals can use to improve communication about the COVID-19 vaccine to priority populations. The findings then informed an original artifact with six best practices for audience-centered vaccine communication.
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Seton Hall University Dissertations and Theses (ETDs)
As organizations embrace hybrid and remote work models, there is a growing need for organizational leaders to use digital communication channels to maintain active communication with dispersed stakeholders. The purpose of this study was to analyze what digital communication channels have been implemented by organizational leadership and why they were selected. LinkedIn, Twitter, and corporate posts from six CEOs within the New York Metropolitan area were analyzed over a four-year period. Results revealed that personal social media channels were the most frequent forms of communication. Additionally, multimedia and multichannel strategies enhanced the communication messages and led to a best practices …
Response To A Shooting: Supporting A Community’S Steps Forward, Ady Dewey
Response To A Shooting: Supporting A Community’S Steps Forward, Ady Dewey
Strategic Public Relations Projects
On February 1, 2022, two security officers were killed by a gunman on the Bridgewater College campus. Our peaceful community was rocked by heartbreak. The fear, trauma, and grief of that day and the days—and months—to follow were uncharted and challenging in as many different ways as there were individuals impacted.
When the Strategic Public Relations (COMM 347) met for the first time when classes resumed a week later, after processing together their feelings and reactions to the day, they determined that they wanted to do something to help in the healing. They identified two needs: encouraging self-care and promoting …
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Senior Honors Theses
This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …
Positive Personality Traits As An Element Of Creating The Image Of A Physical Education Teacher, Miroslaw Zalech
Positive Personality Traits As An Element Of Creating The Image Of A Physical Education Teacher, Miroslaw Zalech
Baltic Journal of Health and Physical Activity
Background: To create a positive image among students, a Physical Education teacher should get to know their expectations and visions. The aim of the work was to identify the most significant positive traits which a Physical Education teacher should possess and to identify relations between variables determining students’ choices. Material/Methods: The results obtained from 744 students (471 females and 273 males) from two uppersecondary schools (1st school n=393; 2nd school n=351) were analysed. The research used a diagnostic poll method – questionnaires. Respondents were asked a half-open question and were supposed to indicate three most significant positive features which should …
Towards A News Industry Framework For Tackling The Vice Of Brown Envelope Journalism: Perceptions Of Journalists And Public Relations Practitioners In Uganda, Sandra Lamwaka
Theses & Dissertations
Journalism, just like any other institution in society has been tainted with acts of corruption and bribery or what is scholarly known as Brown Envelope Journalism (BEJ). The practice takes shape in form of cash, gifts/ freebies, and incentives, given to a journalist to influence the reportage of news. This has affected the quality of news and undermined fundamental journalistic principles. Anchored on McQuail’s theory of Media and Society and the Social Responsibility Theory of the Press, this study sought to examine journalists and PR practitioners’ perceptions of BEJ and what the industry can employ to address the vice The …
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Journal of Applied Communications
The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using …
All Infrastructure Projects Lead To Beijing : How The Belt And Road Initiative Has Influenced China's Regional Policy, Katherine Grof
All Infrastructure Projects Lead To Beijing : How The Belt And Road Initiative Has Influenced China's Regional Policy, Katherine Grof
Browse all Theses and Dissertations
What are Beijing’s intentions behind the Belt and Road Initiative (BRI)? China’s foreign policy efforts between 2010 and 2017 are analyzed by comparing five indicators to BRI project spending to understand the goals driving the initiative. Five indicators are used to compare how China’s interest between Belt participants and Road participants: image building, economic volatility, public opinion, energy resources, and geostrategic location. These indicators are applied to four case study BRI participants to rate China’s interest and then compare that to overall BRI project spending. The four case studies are Kazakhstan and Kyrgyzstan from the Belt portion of BRI and …