Social and Behavioral Sciences Commons^™

Effects Of Pay Transparency On Application Intentions Through Fairness Perceptions And Organizational Attractiveness: Diversifying The Workforce By Effectively Recruiting Younger Women, Phi Phan-Armaneous

Industrial-Organizational Psychology Dissertations

In the wake of the Great Resignation, employers are desperate to recruit and attract employees (Fanning, 2021). Women employees tend to enhance organizational performance, and as younger employees make up a substantial portion of the workforce, organizations should position themselves to attract younger women employees (McKinsey & LeanIn, 2021; 2022). I suggest pay transparency (PT) as one strategy to attract and trigger application intentions through increased fairness. In the study, I conducted an experimental study on 301 women of ages 18 to 45 where one company promoted PT, and another did not promote PT to better understand applicant attitudes. Serial …

Exploring Source Credibility When Communicating About Agricultural Science On Twitter, Allison R. Fortner, Alexa J. Lamm, Abigail Borron, Jessica Holt, Allen J. Moore

Journal of Applied Communications

Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing …

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

The Effects Of Religious Commitment On The Loneliness And Authenticity Of Single Millennial Women Churchgoers, Zowee Jamison-Shanks

Doctoral Dissertations and Projects

There has been a plethora of studies that have been conducted regarding the large number of millennials who are leaving the religious institution. Despite the studies that have been conducted there are a limited number of studies that examine the reasoning behind millennials leaving religious institutions. This study adds to current knowledge about single millennial women and their religious commitment. This study provides knowledge that can benefit leaders of religious institutions in reconnecting with single millennial women and engaging in conversation that could help to decrease the internal and external factors that cause disaffiliation. The purpose of this quantitative study …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Which Generation Is Having Safe Sex? Millennial Or Gen-Z, Rachel Silver

Electronic Theses, Projects, and Dissertations

ABSTRACT

This research study aims to examine the sex practices of Millennials vs. Gen Z's. There are many concerns and questions about the long-term effects of hook-up culture for modern youth. In the last few years, there has been a rise in STDs and a decrease in teenage pregnancy. This quantitative research intends to find out where are education gaps are and the most significant motivators for young people to use protection and contraceptives through a list of questions in a survey. The goal is to understand better the similarities and differences between Millenials and Gen-Z's safe sex education and …

Nonprofits Creating A Replicable Blueprint For Nonprofits To Establish A Farmer Training Program For Transitioning Veterans, Anne Miller

Doctor of Strategic Leadership (DSL) Capstone Abstracts

This capstone project is a replicable business plan for nonprofits nationwide to start a training program to help transitioning Veterans and others learn how to establish their own regenerative farms. Participants follow a sixteen-month curriculum designed to teach them about and give them hands-on experience with more than twenty-four income streams. Upon completion of the program, each new farmer selects eight to ten enterprises to incorporate into their farm plan, creating diverse and sustainable businesses. The new farmers learn production methods, business essentials, infrastructure needs, marketing and sales, risk assessment, and time management. The blueprint has three components; a self-sufficient …

Generation’S Information Need: A Study Of Pakistani University Library, Sadaf Shahid

Libraries

The goal of this paper is to define how generations influence information behavior and needs for accessing and using library resources, as well as how successfully the university library in Karachi serves both generations at the same time. In the Pakistani context needs of different age group was not detected in the literature review, and this study intended to address that space. The mixed-methods approach was used to gather the data that included observation, interviews, and questionnaires. Quantitative data was examined using Excel, while qualitative data was assessed using the study's theme. The information behavior of users' wants and preferences …

Millennial Motivation For Nonprofit Arts And Culture Organizations, Rebekah Wagenbach

Walden Dissertations and Doctoral Studies

Many arts-related nonprofit organizations rely on a volunteer labor force and often face difficulties fulfilling their missions without successful recruitment and retention efforts. Millennials make up almost a third of the volunteer force. This research focused specifically on members of the Millennial generation and their relationship with arts and culture-related nonprofit organizations in their communities for the purpose of helping these types of organizations recruit, retain, and manage volunteers from this age group. The theoretical foundation for this research consisted of public service motivation theory and generational cohort theory. The research question examined the primary motivations for Millennial adults born …