Social and Behavioral Sciences Commons^™

Logo Rebranding: Indonesian Tax Authority Public Relations Strategy In Forming Organizational Culture Images, Febri Noviardi, Andre Noevi Rahmanto, Yulius Slamet

Informasi

This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance. This is motivated by the lack of a comprehensive explanation of the process of rebranding the logo in previous studies. At DGT, logo rebranding is carried out because of the low level of the public's trust in the DGT. Therefore, one of the strategies of the DGT public relations is the formation of an institutional image. This study …

Exploring The Effect Of Cultural Sensitivity In Public Relations Campaigns, Amanda N. Christian

Senior Honors Projects, 2020-current

This study examines the importance of perceived cultural sensitivity on consumer attitudes and intent to support. Participants were randomly assigned to campaign messaging with a perceived high level of cultural sensitivity or a perceived low level of cultural sensitivity. Findings reveal that higher perceived levels of culturally sensitive messages generate more positive attitudes and increase the willingness of consumers to demonstrate supportive communication and intent to purchase. Other hypotheses comparing the response between two groups—self-identifying Hispanic and non-Hispanic respondents— aimed to distinguish the role origin plays in determining how important cultural sensitivity is to the perception of the organization. These …

Relating To Publics: An Additional Role Of The Director Of Forensics, Ryan Lauth

Proceedings of the National Developmental Conference on Individual Events

Without fostering effective relationships with students, departments and administrators, a forensic program can easily succumb to budget cuts. This paper attempts to analyze the relationships that must be managed for a director of forensics to run a successful program. To this end, a review of the literature is given, an analysis of this literature is conducted and research questions are given that will further enrich future inquiry into the public relations role of the director of forensics.

"No, It Has Nothing To Do With Csi": Using Public Relations To Promote New Forensic Programs, Christopher J. Fenner

Proceedings of the National Developmental Conference on Individual Events

Directors of new forensic programs are commonly faced with the challenge of building program support within communities that have little, if any, prior knowledge of competitive forensics. The diversity of forensic events, organizations, and awards can make message development and program promotion a daunting task. The organizing schemata of a public relations campaign and an understanding of college and community media needs can be powerful tools for a new program director. This report provides forensic directors with specific strategies and tactics for implementing a public relations campaign to build program support.

Social Media Leader Receives Dayton Prsa "Young Professional Of The Year" Award, Mark D. Weinstein

News Releases

Sarah Gump, director of digital and social media at Cedarville University, was named the Young Professional of the Year by the Dayton Area Public Relations Society of America (PRSA) at the Gem City PR Awards ceremony on Sept. 24, 2020.

How Student-Athletes’ Self-Esteem And Performance Are Influenced By Social Media Sports Fandom, Brooke Alexander

Theses - ALL

This study evaluates the role of positive and negative messages on social media from sports fans and its effect on student-athletes’ self-esteem and performance. Through a qualitative research process, this study examined what drives student-athletes to seek validation of their identities through messages in social media and how the messages they read online affect their self-esteem and performance in their sport. Public relations has become an integral part in college athletics in reputation management, brand attributes and social issues. It is essential that public relations specialists involved in athletics are aware of how their student-athletes are feeling regarding social media …

Law Library Reopening Video, Fall 2020, Rachel S. Evans, Geraldine R. Kalim

COVID-19 Pandemic Archive

In this five minute video UGA Law Library shared information about reopening for Fall 2020 and Spring 2021 semesters, including changes to policies, virtual services, and access to the facility and other resources. This video was used as a part of communications with School of Law faculty, staff and students and embedded on the library's webpage for continuing services throughout the 2020-21 academic year.

Law Library Virtual Tour Orientation Video, Fall 2020, Rachel S. Evans, Geraldine R. Kalim

COVID-19 Pandemic Archive

In this updated virtual tour for Fall 2020's incoming students at UGA School of Law the library took students on a tour of the building, shared resource and service information, and provided some details about navigating the spaces and accessing the collection during the pandemic. This video was included in the School of Law incoming student virtual orientation experience as part of their eLC course, managed by the school's Office of Student Affairs.

Prsa-East Central District Honors Cedarville University's Newsroom With Diamond Award, Mark D. Weinstein

News Releases

Cedarville University received a Diamond Award for its "Newsroom Expands Cedarville University's Media Footprint" entry from the East Central District of the Public Relations Society of America (PRSA-ECD). The Diamond Award is presented to public relations practitioners who have successfully addressed a communication challenge with exemplary skill, creativity and resourcefulness.

The Russian Research Center At Harvard Versus Cambridge Analytica: Influencing The Public In A Cold War, Robert Joshua Howard

Dissertations

No abstract provided.

Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia

Seton Hall University Dissertations and Theses (ETDs)

There are multiple message strategies utilized for public relations (PR) when communicating information on Twitter during a crisis. The purpose of this study was to determine the most effective reputation repair practice(s) used during racially bias related crises surrounding three retail companies. Tweets from the crisis response phase conveying apology, corrective action, denial, evasion of responsibility, and reduce offensiveness were examined in terms of likes, retweets, and replies through a case study and textual analysis approach. Results revealed that the reduce offensiveness strategy yielded the highest overall engagement and produced a best practices guide for future public relations professionals.

Tackling Toxicity: Identifying And Addressing Toxic Behavior In Online Video Games, Matthew Lapolla

Seton Hall University Dissertations and Theses (ETDs)

Online video games are plagued with toxic behavior, which has a strong potential to cause a reputation crisis for online video game developers. A grounded theory study was conducted to determine what online video game players consider to be toxic. An analysis of online forums for Overwatch and League of Legends was conducted alongside the observation of player behavior in Apex: Legends. Behaviors that were found to be toxic include flaming, poor teamwork, trolling, cyberbullying, and hate speech. The results were used to create a series of recommendations for online video game developers in their attempts to address toxicity. …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Engagement Behaviors On Social Media In Higher Education: Content Analysis Study On Facebook Pages Of 12 Universities, Caroline E. Jessup

Senior Honors Projects, 2020-current

This study provides insight into factors that influence audience engagement behaviors on the official Facebook pages of higher education institutions. Many current and prospective students at universities, as well as recent alumni, are looking at Facebook as a way to gather information and build trust with colleges. Similarly, organizations such as universities see social media as the most effective way to reach their publics and build relationships with them. However, there is little literature that illustrates what factors such as inclusion of pictures, hashtags, hyperlink and even size and region of university affect audience engagement on Facebook. A content analysis …

The Role Of Arkansas Ffa Chapter Reporters And Advisors, Jessica Wesson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

FFA reporters are tasked with conveying the FFA brand to the public. They are supposed to follow a set of guidelines set forth by the National FFA Organization that suggests different public relation activities for them to participate in. This organization has a long history of impacting the agriculture industry, but who tells people about it?

In 2018 the University of Arkansas agriculture education, communication and technology department sent a team of students and professors traveled to the 91^st Arkansas FFA State Convention to work the media room. This team was in charge of creating different communication pieces for …

Evolving Crisis Communication In Social Media Era: Analysis Of Tweets And News Stories Of The Manchester Arena Bombing, Allyson R. Staton

Honors Theses

The purpose of this research study was to better understand the evolving crisis communication methods used on traditional media and social media following organizational crises such as the Manchester Arena bombing. The research was primarily conducted by analyzing the British Broadcasting Corporation (BBC) online article archives and stakeholder Twitter accounts, including @ManchesterArena, @ManCityCouncil, @ArianaGrande and @GMPolice. Tweets under the hashtags #ManchesterBombing, #Manchester, #OneLoveManchester as well as the Manchester Bombing Twitter Moment were also analyzed for crisis communication responses to understand how traditional media and social media were used to communicate with the public following this crisis.

The results of this …

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.

How To Hack Outreach: An A–Z Guide Of Ideas, Tips, And Tools, Rachel S. Evans, Marie Mize, David Rutland, Szilvia Somodi, Sharon Bradley

Articles, Chapters and Online Publications

In this article librarians and staff collaborate to deliver an alphabetical list of tips, tools, tricks and other resources for how they effectively work inter-departmentally to promote their library and institutional resources, services and information. The piece includes specific examples featuring several ideas from past library events, exhibits and displays, and other efforts with nods to several other colleagues from UGA Law Library. This article served as written documentation of this group's fall 2019 panel presentation at the Georgia Libraries Conference.

#Whyaspire? Increasing Participation In Annual Academic Celebration, Ady Dewey

Strategic Public Relations Projects

Public relations campaigns are often designed with the goal of raising awareness about an event, an issue, a candidate or any number of other topics. Raising awareness, however, is not enough. To make change requires people connect and act: go to an event, donate to an organization, vote for a candidate. This semester, working with the faculty Research Resource Group, COMM 347 Strategic Public Relations set out to develop messaging and visual media to educate the BC community about ASPIRE and, more importantly, increase participation, both applicants and attendees, in future years.

ASPIRE stands for Arts, Scholarship, Performance, Innovation and …

The Art Of Blogging In Public Relations: A Reflection, Megan Ireland

Honors Projects

In the field of public relations, effective writing is paramount. It is an important part of every step of the campaign process, from research to planning, communicating to evaluating. But writing for PR encompasses more than just research reports and news releases. With today’s increasing reliance on the Internet and social media for information, knowing how to quickly and effectively compose nontraditional written works - including social media posts and blogs - is a skill that all practitioners need. Therefore, I took up the task of researching blogging best practices in the public relations industry and putting them into practice …

Cedarville's Newsroom Awarded “Diamond” By Prsa District, Mark D. Weinstein

News Releases

For the second time in less than 12 months, Cedarville University’s marketing and communications division received an award of excellence. Cedarville is the winner of the Public Relations Society of America (PRSA) East Central District “Diamond Award” for its campus newsroom.

Lights, Camera, Inaction: Relationship Management In The Film Industry Following Sexual Misconduct Accusations, Autumn Crouch

Honors Undergraduate Theses

In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one …

Hating In Plain Sight: The Hatejacking Of Brands By Extremist Groups., Bond Benton, Daniela Peterka-Benton

Department of Justice Studies Faculty Scholarship and Creative Works

The adoption of brands as an identity marker for hate groups has been extensively noted for decades. The use of specific brands, often covertly, allows hate groups to have identity markers without the social stigma ascribed to historical hate symbols. With high-profile events such as the ‘Unite the Right’ march in Charlottesville, hate groups have utilized media coverage to increase their visibility and, by extension, the brands that they have co-opted. Such unwanted associations for organizations are defined by this research as a hatejack, whereby an extremist group publicly presents linkage to a brand, typically to claim legitimacy by the …

Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama

Walden Dissertations and Doctoral Studies

There is an informational gap in demand and supply of real-time policy information confronting Ghana’s Information Services Department. This problem of a gap in demand and supply impacts the productivity of individuals, groups, as well as public and private institutions. The aim of this qualitative case study was to explore how the government could integrate social media technologies in its policy communications to bridge the informational gap. The narrative policy framework provided the theoretical framework for the study. Research questions focused on how the government uses social media technologies in engaging citizens to generate input for policy decision making as …

Balancing Transparency And Privacy In A University Sexual Misconduct Case: A Legal Public Relations Case Study, Chelsea L. Woods, Shari R. Veil

Communication Faculty Publications

In 2016, the University of Kentucky became embroiled in an open records debate with its student newspaper, The Kentucky Kernel. Following a professor’s resignation amid a sexual misconduct investigation, the Kernel asked for records pertaining to the case. The University refused, claiming the information would violate survivors’ privacy. The decision sparked public backlash, forcing the University to combat accusations that it was prioritizing reputation over student safety. This case study provides insight into the crisis management process by exploring how key actors in the case made decisions. Drawing from theoretical perspectives including stakeholder theory and the ethics of care …