Social and Behavioral Sciences Commons^™

Evaluation Of Native Advertisement Though Third Person Effect Theory: An Experimental Design, Inga Nafetvaridze

USF Tampa Graduate Theses and Dissertations

The main purpose of this research is to determine how people evaluate native advertising in order to figure out how ethical is a native advertising practice. The Third Person Effect Theory was applied to this study. It enables to examine people’s attitude toward native advertising. An experimental design was developed. Participants were exposed to three types of ads to find out if they are able to recognize native ads among other advertisements. The total number of participants was 386. The results were analyzed via ANOVA. The main finding of this study states that individuals perceive the native advertisement in a …

Understanding Ethical Decision-Making In Design, Danielle J. Corple, Carla B. Zoltowski, Megan Kenny Feister, Patrice M. Buzzanell

Communication Faculty Publications

Background: Little is known about how students engage in ethical decision-making, especially when designing in messy, real-life contexts. To prepare ethically competent engineers, educators need a richer understanding of students' ethical decision-making throughout the course of the design process.

Purpose/Hypothesis: This study examines students' intuitive ethical decision-making as it emerges throughout the design process as well as when and how students engage in ethical reflection. Outlining these processes enables educators to better structure and support students' ethical reasoning.

Design/Method: We conducted 103 semi-structured interviews with students in a multidisciplinary service-learning program. To capture how ethical decision-making unfolded over time, we …