Social and Behavioral Sciences Commons^™

Insights From Pennsylvania: Marketing Agritourism For The American Cider Culture, Alison E. Feeney, Antonia Price, Rachel Idacavage

Journal of Tourism Insights

Destinations and activities for travelers are greatly influenced by official tourism agencies that promote their local resources. Marketing for well-known places like breweries or vineyards can be straight forward, but destinations without clear descriptions can be more challenging. This paper examined how cider is defined, promoted, and marketed by official tourism websites to evaluate its potential for supporting the agritourism industry given the resurgence in craft beverages and increased public interest to purchase local products. Discrepancies between federal and state regulations of cider contribute to the public’s lack of awareness of what cider is, who can make it, and how …