Social and Behavioral Sciences Commons^™

Marketing To The New Generations Of Lgbtq+ Tourists, George Smith

Master's Theses

As social acceptance for LGBTQ+ people grows, it is essential to research and understand more about tourism and its important role in the lives of LGBTQ+ populations. There are tourism communities around the country that may not be familiar with this market segment and are not sure where to start. This can leave the LGBTQ+ market segment under-represented in the tourism industry. This research sets out to answer the question, “Can tourism communities who wish to expand to newer generations of LGBTQ+ travelers market to them successfully?” Mixed research methods include an exploration of city tourism websites, interviews with tourism …