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Social and Behavioral Sciences Commons™

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2020

University of Mississippi

Series

Articles 1 - 30 of 40

Full-Text Articles in Social and Behavioral Sciences

Causality Analysis Of Disaggregated Fdi Inflows On Sectorial Growth In Oecd Area, Lawrence Ogbeifun, Olatunji Abdul Shobande Dec 2020

Causality Analysis Of Disaggregated Fdi Inflows On Sectorial Growth In Oecd Area, Lawrence Ogbeifun, Olatunji Abdul Shobande

Faculty and Student Publications

This article revisits the link between disaggregated Foreign Direct Investment (FDI) inflows and sectorial growth using the panel dataset of 25 Organisation for Economic Co-operation and Development (OECD) countries for the period 1990 to 2017. It adopted the panel fixed effect and Feasible Generalized Least Squares Approach in its analysis. The findings show that disaggregated FDI inflows have the potential to improve growth in the OECD area with adverse effects on domestic investment and inflationary pressure. Additionally, the results further indicate that disaggregated FDI inflows have a positive and significant relationship on the service and manufacturing sector but with no …

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Gender In The Time Of Covid-19: Evaluating National Leadership And Covid-19 Fatalities, Leah C. Windsor, Gina Yannitell Reinhardt, Alistair J. Windsor, Robert Ostergard, Susan Allen, Courtney Burns, Jarod Giger, Reed Wood Dec 2020

Gender In The Time Of Covid-19: Evaluating National Leadership And Covid-19 Fatalities, Leah C. Windsor, Gina Yannitell Reinhardt, Alistair J. Windsor, Robert Ostergard, Susan Allen, Courtney Burns, Jarod Giger, Reed Wood

Faculty and Student Publications

© 2020 Windsor et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. In this paper we explore whether countries led by women have fared better during the COVID-19 pandemic than those led by men. Media and public health officials have lauded the perceived gender-related influence on policies and strategies for reducing the deleterious effects of the pandemic. We examine this proposition by analyzing COVID-19-related deaths globally across countries led by men and women. …

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Finding Aid For The Thomas G. Abernethy Collection (Mum00001) Nov 2020

Finding Aid For The Thomas G. Abernethy Collection (Mum00001)

Archives & Special Collections: Finding Aids

Thomas G. Abernethy represented Mississippi in the U.S. House of Representatives between 1943 and 1973. The 454 boxes in this collection contain files created during Abernethy's tenure in office.

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Taxing Gambling Machines To Enhance Public And Private Revenue, Thomas A. Garrett, David Paton, Leighton Vaughan Williams Nov 2020

Taxing Gambling Machines To Enhance Public And Private Revenue, Thomas A. Garrett, David Paton, Leighton Vaughan Williams

Faculty and Student Publications

© 2020 The Authors. Kyklos published by John Wiley & Sons Ltd Electronic gambling (‘slot’) machines are a key component of the global gambling industry. We introduce a theoretical framework which shows that under reasonable assumptions, shifting from a per-machine licence fee to a gross profits tax (GPT) on machine revenue can help to resolve policy tensions between industry profitability, economic growth and government revenue. We test the theory using data on recent changes to gambling taxation in the UK, in particular the move to a gross profits-based Machine Games Duty (MGD). Our results reveal that the shift from licence …

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Efficacy Of Galcanezumab For Migraine Prevention In Patients With A Medical History Of Anxiety And/Or Depression: A Post Hoc Analysis Of The Phase 3, Randomized, Double-Blind, Placebo-Controlled Regain, And Pooled Evolve-1 And Evolve-2 Studies, Todd A. Smitherman, Gretchen E. Tietjen, Kory Schuh, Vladimir Skljarevski, Sarah Lipsius, Deborah N. D’Souza, Eric M. Pearlman Nov 2020

Efficacy Of Galcanezumab For Migraine Prevention In Patients With A Medical History Of Anxiety And/Or Depression: A Post Hoc Analysis Of The Phase 3, Randomized, Double-Blind, Placebo-Controlled Regain, And Pooled Evolve-1 And Evolve-2 Studies, Todd A. Smitherman, Gretchen E. Tietjen, Kory Schuh, Vladimir Skljarevski, Sarah Lipsius, Deborah N. D’Souza, Eric M. Pearlman

Faculty and Student Publications

© 2020 Eli Lilly and Company. Headache: The Journal of Head and Face Pain published by Wiley Periodicals LLC, on behalf of American Headache Society Objective: This post hoc analysis evaluated the efficacy of galcanezumab for the prevention of migraine in patients with and without comorbid anxiety and/or depression. Background: Patients with migraine have a higher risk of anxiety and/or depression. Given the high prevalence of psychiatric symptoms and their potential negative prognostic impact, determining the efficacy of migraine treatments in patients with these comorbidities is important. Methods: The results of 2 phase 3 episodic migraine studies of patients with …

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I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain Oct 2020

I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain

Faculty and Student Publications

This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.

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Covid-19 And Civic Engagement In Mississippi, Anne M. Cafer, Meagen Rosenthal, Katherine Broten Aug 2020

Covid-19 And Civic Engagement In Mississippi, Anne M. Cafer, Meagen Rosenthal, Katherine Broten

APCRL Policy Briefs

No abstract provided.

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Effects Of Mind–Body Exercises On Schizophrenia: A Systematic Review With Meta-Analysis, Gao Xia Wei, Lin Yang, Kellie Imm, Paul D. Loprinzi, Lee Smith, Xiangyang Zhang, Qian Yu Aug 2020

Effects Of Mind–Body Exercises On Schizophrenia: A Systematic Review With Meta-Analysis, Gao Xia Wei, Lin Yang, Kellie Imm, Paul D. Loprinzi, Lee Smith, Xiangyang Zhang, Qian Yu

Faculty and Student Publications

© Copyright © 2020 Wei, Yang, Imm, Loprinzi, Smith, Zhang and Yu. Background: Mind–body exercises (MBEs) have been widely accepted as a complementary therapy for the patients with low exercise tolerance. Currently, the number of experimental studies investigating the effect of MBEs for improving symptoms in people with schizophrenia is increasing. However, results are inconsistent. Methods: We systematically reviewed and meta-analyzed the effects of mind–body exercises on schizophrenia. Seven electronic databases (Pubmed, Web of Science, PsycINFO, Embase, Cochrane Central Register of Controlled Trials [CENTRAL], CNKI and Wangfang) were screened through October 2019 and risks of bias of included studies were …

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Impact Of Placement Of Fitbit Hr Under Laboratory And Free-Living Conditions, Hyun Chul Jung, Minsoo Kang, Nan Hee Lee, Soeun Jeon, Sukho Lee Aug 2020

Impact Of Placement Of Fitbit Hr Under Laboratory And Free-Living Conditions, Hyun Chul Jung, Minsoo Kang, Nan Hee Lee, Soeun Jeon, Sukho Lee

Faculty and Student Publications

© 2020 by the authors. Wrist-worn activity monitors have become accessible for measuring physical activities, but an activity monitor's accuracy worn at different placements is not well understood. This study aimed to examine the differences in measurements of heart rates, step counts, and calories estimated from the fitness tracker worn at different locations and the accuracy of Fitbit HR against criterion measures. Thirty-two healthy adults participated in this study. Participants wore Fitbit HR at four different locations (right proximal, distal, and left proximal, distal). Treadmill exercise consisted of five 5-min phases including slow walking and jogging. Free-living activities involved ten …

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Physical Activity, Sedentary Behavior, And Sleep Quality In Adults With Primary Hypertension And Obesity Before And After An Aerobic Exercise Program: Exerdiet-Hta Study, Aitor Martinez Aguirre-Betolaza, Iñigo Mujika, Paul Loprinzi, Pablo Corres, Ilargi Gorostegi-Anduaga, Sara Maldonado-Martín Aug 2020

Physical Activity, Sedentary Behavior, And Sleep Quality In Adults With Primary Hypertension And Obesity Before And After An Aerobic Exercise Program: Exerdiet-Hta Study, Aitor Martinez Aguirre-Betolaza, Iñigo Mujika, Paul Loprinzi, Pablo Corres, Ilargi Gorostegi-Anduaga, Sara Maldonado-Martín

Faculty and Student Publications

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. Background: The purposes of the study were to: analyze, by objective (accelerometry) and subjective (International Physical Activity Questionnaire, IPAQ) methodologies, the physical activity (PA) and sedentary behavior (SB) in healthy adults (HEALTHY, n = 30) and individuals with primary hypertension (HTN) and overweight/obesity (n = 218); assess the effects of an aerobic exercise intervention on physical activity (PA), sedentary behavior (SB), and sleep quality in the HTN group; and evaluate the relationship between objectively measured and subjectively reported PA and SB. Methods: The measurements were performed before a 16-week exercise intervention …

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Functional Training And Blood Flow Restriction: A Perspective View On The Integration Of Techniques, Marzo E. Da Silva-Grigoletto, Ezequias Pereira Neto, David George Behm, Jeremy P. Loenneke, Cauê Vazquez La Scala Teixeira Jul 2020

Functional Training And Blood Flow Restriction: A Perspective View On The Integration Of Techniques, Marzo E. Da Silva-Grigoletto, Ezequias Pereira Neto, David George Behm, Jeremy P. Loenneke, Cauê Vazquez La Scala Teixeira

Faculty and Student Publications

No abstract provided.

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Acute Effects Of Kinesiology Tape Tension On Soleus Muscle H-Reflex Modulations During Lying And Standing Postures, Yung Sheng Chen, Wei Chin Tseng, Che Hsiu Chen, Pedro Bezerra, Xin Ye Jul 2020

Acute Effects Of Kinesiology Tape Tension On Soleus Muscle H-Reflex Modulations During Lying And Standing Postures, Yung Sheng Chen, Wei Chin Tseng, Che Hsiu Chen, Pedro Bezerra, Xin Ye

Faculty and Student Publications

Copyright: © 2020 Chen et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Kinesiology tape (KT) has been widely used in the areas of sports and rehabilitation. However, there is no gold standard for the tape tension used during a KT application. The purpose of this study was to examine the effects of KT application with different tension intensities on soleus muscle Hoffmann-reflex (H-reflex) modulation during lying and standing postures. Fifteen healthy university …

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To Play Or Not To Play: Can An Instrument Really Impact Lip And Tongue Performance?, Robert S. Thiebaud, Takashi Abe, W. Matt Denning, Jeremy P. Loenneke, Micah J. Okerlund, Joe S.J. Ryan, Whitney Boyce, Maggie Mcbride, Jared Hernandez Jun 2020

To Play Or Not To Play: Can An Instrument Really Impact Lip And Tongue Performance?, Robert S. Thiebaud, Takashi Abe, W. Matt Denning, Jeremy P. Loenneke, Micah J. Okerlund, Joe S.J. Ryan, Whitney Boyce, Maggie Mcbride, Jared Hernandez

Faculty and Student Publications

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. (1) Background: Increasing tongue and lip strength may help improve various speech and swallowing disorders, but it is unclear if instrumentalists who use these muscle groups for long periods of time have greater strength and endurance compared to controls. It is also unclear if instrumentalists can more accurately estimate various exercise intensities. The purpose of this study was to determine differences in lip and tongue strength and endurance between instrumentalists and non-instrumentalists (controls). A secondary purpose was to assess differences in ability to estimate various exercise intensities between the two groups. …

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Annual Report, 2019-20, University Of Mississippi. School Of Journalism And New Media., Debora Wenger Jun 2020

Annual Report, 2019-20, University Of Mississippi. School Of Journalism And New Media., Debora Wenger

Annual Reports

No abstract provided.

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Feasibility And Effectiveness Of A Telehealth Service Delivery Model For Treating Childhood Posttraumatic Stress: A Community-Based, Open Pilot Trial Of Trauma-Focused Cognitive-Behavioral Therapy, Regan W. Stewart, Rosaura Orengo-Aguayo, John Young, Megan M. Wallace, Judith A. Cohen, Anthony P. Mannarino, Michael A. De Arellano Jun 2020

Feasibility And Effectiveness Of A Telehealth Service Delivery Model For Treating Childhood Posttraumatic Stress: A Community-Based, Open Pilot Trial Of Trauma-Focused Cognitive-Behavioral Therapy, Regan W. Stewart, Rosaura Orengo-Aguayo, John Young, Megan M. Wallace, Judith A. Cohen, Anthony P. Mannarino, Michael A. De Arellano

Faculty and Student Publications

© 2020 American Psychological Association. Telepsychotherapy (also referred to as telehealth or telemental health), the use of videoconferencing to deliver psychotherapy services, offers an innovative way to address significant gaps in access to care and is being used to deliver a variety of treatments for youth. Although recent research has supported the effectiveness of telehealth delivery of a variety of interventions for children, the literature has focused very little on childhood posttraumatic stress disorder. This pilot study examined the feasibility and potential effectiveness of trauma-focused cognitive- behavioral therapy (TF-CBT) delivered via telepsychotherapy in community-based locations of either schools or patient …

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Unanticipated Stressful And Rewarding Experiences Engage The Same Prefrontal Cortex And Ventral Tegmental Area Neuronal Populations, Alberto Del Arco, Junchol Park, Bita Moghaddam May 2020

Unanticipated Stressful And Rewarding Experiences Engage The Same Prefrontal Cortex And Ventral Tegmental Area Neuronal Populations, Alberto Del Arco, Junchol Park, Bita Moghaddam

Faculty and Student Publications

© 2020 Del Arco et al. Brain networks that mediate motivated behavior in the context of aversive and rewarding experiences involve the prefrontal cortex (PFC) and ventral tegmental area (VTA). Neurons in both regions are activated by stress and reward, and by learned cues that predict aversive or appetitive outcomes. Recent studies have proposed that separate neuronal populations and circuits in these regions encode learned aversive versus appetitive contexts. But how about the actual experience? Do the same or different PFC and VTA neurons encode unanticipated aversive and appetitive experiences? To address this, we recorded unit activity and local field …

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When Do Pictures Reduce False Memory?, Rebekah E. Smith, R. Reed Hunt May 2020

When Do Pictures Reduce False Memory?, Rebekah E. Smith, R. Reed Hunt

Faculty and Student Publications

© 2019, The Psychonomic Society, Inc. An important discovery in false-memory research is Israel and Schacter’s (Psychonomic Bulletin & Review, 4, 577-581, 1997) finding that presenting pictures at study relative to words alone reduces false memory in the DRM paradigm, a result that has been replicated many times. The standard interpretation is that memory for visual processing of the pictures can be used to reject the critical distractors, which were not explicitly present at study. Beginning from the empirical observation that the pictures used by Israel and Schacter are not consistently labelled with the DRM word they are supposed to …

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Food Insecurity Resources At The University Of Mississippi, Summer Jefferson, Anne Cafer, Georgianna Mann Apr 2020

Food Insecurity Resources At The University Of Mississippi, Summer Jefferson, Anne Cafer, Georgianna Mann

APCRL Policy Briefs

Food security is defined by the United States Department of Agriculture as, "access by all people at all times to enough food for an active, healthy lifestyle." Estimates of food insecurity on college campuses range from 19-46%, but 20-25% of students who are not classified as food insecure still report anxiety about food shortage. The purpose of this policy brief is to contextualize the results from research on the campus awareness of the Ole Miss Food Bank and the nutritional analysis of the Food Bank's offerings.

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Finding Aid For The Center For Southern Folklore Home Movie Collection (Mum00709) Apr 2020

Finding Aid For The Center For Southern Folklore Home Movie Collection (Mum00709)

Archives & Special Collections: Finding Aids

The collection contains 47 collections of home movies created by 47 different families in the American South.

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Finding Aid For The Wilson Collection (Charles Reagan Wilson Collection, Mum00774) Apr 2020

Finding Aid For The Wilson Collection (Charles Reagan Wilson Collection, Mum00774)

Archives & Special Collections: Finding Aids

Materials relating to Dr. Charles R. Wilson’s publication, research, administrative work, and collection.

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Finding Aid For The Ed Perry Collection (Mum01707) Apr 2020

Finding Aid For The Ed Perry Collection (Mum01707)

Archives & Special Collections: Finding Aids

Collection of correspondence from various state leaders to Dr. William J. Hooper, Director of the Mississippi Law Research Institute, and materials related to the Mississippi Capitol Centennial Celebration in 2003.

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Covid-19 In The Rural South: A Perfect Storm Of Disease, Health Access, And Co-Morbidity, Anne Cafer, Meagen Rosenthal Apr 2020

Covid-19 In The Rural South: A Perfect Storm Of Disease, Health Access, And Co-Morbidity, Anne Cafer, Meagen Rosenthal

APCRL Policy Briefs

No abstract provided.

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Correlation Between Cognition And Balance Among Middle-Aged And Older Adults Observed Through A Tai Chi Intervention Program, Tao Xiao, Lin Yang, Lee Smith, Paul D. Loprinzi, Nicola Veronese, Jie Yao, Zonghao Zhang, Jane Jie Yu Apr 2020

Correlation Between Cognition And Balance Among Middle-Aged And Older Adults Observed Through A Tai Chi Intervention Program, Tao Xiao, Lin Yang, Lee Smith, Paul D. Loprinzi, Nicola Veronese, Jie Yao, Zonghao Zhang, Jane Jie Yu

Faculty and Student Publications

© Copyright © 2020 Xiao, Yang, Smith, Loprinzi, Veronese, Yao, Zhang and Yu. Background: Age-associated decline in cognition and balance may cause severe ability loss for daily living activities among middle-aged and older adults. The relationship between cognition and balance in this aging population remains to be explored. Objective: The present study Is exploratory in nature and aimed to examine the relationship between balance (both static and dynamic components) and global cognitive function among middle-aged and older adults through Tai Chi (TC) practice as a research avenue. Methods: A short-term (12 weeks) intervention of TC was conducted among middle-aged and …

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A Comparison Of Motor Unit Control Strategies Between Two Different Isometric Tasks, Sunggun Jeon, William M. Miller, Xin Ye Apr 2020

A Comparison Of Motor Unit Control Strategies Between Two Different Isometric Tasks, Sunggun Jeon, William M. Miller, Xin Ye

Faculty and Student Publications

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. Background: This study examined the motor unit (MU) control strategies for non-fatiguing isometric elbow flexion tasks at 40% and 70% maximal voluntary isometric contraction. Methods: Nineteen healthy individuals performed two submaximal tasks with similar torque levels: contracting against an immovable object (force task), and maintaining the elbow joint angle against an external load (position task). Surface electromyographic (EMG) signals were collected from the agonist and antagonist muscles. The signals from the agonist were decomposed into individual action potential trains. The linear regression analysis was used to examine the MU recruitment threshold …

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Is It Time To Rethink Our Weight Loss Paradigms?, Paulo Gentil, Ricardo Borges Viana, João Pedro Naves, Fabrício Boscolo Del Vecchio, Victor Coswig, Jeremy Loenneke, Claudio André Barbosa Apr 2020

Is It Time To Rethink Our Weight Loss Paradigms?, Paulo Gentil, Ricardo Borges Viana, João Pedro Naves, Fabrício Boscolo Del Vecchio, Victor Coswig, Jeremy Loenneke, Claudio André Barbosa

Faculty and Student Publications

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. Strategies aiming to promote weight loss usually include anything that results in an increase in energy expenditure (exercise) or a decrease in energy intake (diet). However, the probability of losing weight is low and the probability of sustained weight loss is even lower. Herein, we bring some questions and suggestions about the topic, with a focus on exercise interventions. Based on the current evidence, we should look at how metabolism changes in response to interventions instead of counting calories, so we can choose more efficient models that can account for the …

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Repeat Expansion Scanning Of The Notch2nlc Gene In Patients With Multiple System Atrophy, Pu Fang, Yanyan Yu, Sheng Yao, Shuyun Chen, Min Zhu, Yunqing Chen, Keji Zou, Lulu Wang, Huan Wang, Ling Xin, Tao Hong, Daojun Hong Apr 2020

Repeat Expansion Scanning Of The Notch2nlc Gene In Patients With Multiple System Atrophy, Pu Fang, Yanyan Yu, Sheng Yao, Shuyun Chen, Min Zhu, Yunqing Chen, Keji Zou, Lulu Wang, Huan Wang, Ling Xin, Tao Hong, Daojun Hong

Faculty and Student Publications

© 2020 The Authors. Annals of Clinical and Translational Neurology published by Wiley Periodicals, Inc on behalf of American Neurological Association. Objective: Trinucleotide GGC repeat expansion in the 5’UTR of the NOTCH2NLC gene has been recognized as the pathogenesis of neuronal intranuclear inclusion disease (NIID). Previous studies have described that some NIID patients showed clinical and pathological similarities with multiple system atrophy (MSA). This study aimed to address the possibility that GGC repeat expansion in NOTCH2NLC might be associated with some cases diagnosed as MSA. Methods: A total of 189 patients with probable or possible MSA were recruited to screen …

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Temporal Trends In The Association Between Participation In Physical Education And Physical Activity Among U.S. High School Students, 2011-2017, Seungho Ryu, Paul Loprinzi, Heontae Kim, Minsoo Kang Apr 2020

Temporal Trends In The Association Between Participation In Physical Education And Physical Activity Among U.S. High School Students, 2011-2017, Seungho Ryu, Paul Loprinzi, Heontae Kim, Minsoo Kang

Faculty and Student Publications

© 2020 by the author. The purpose of this study was to assess trends in physical education and physical activity among U.S. high school students from 2011 to 2017, respectively, and to evaluate temporal trends in the relationship between physical education class participation and physical activity levels. Data from a total of 51,616 high school students who participated in the Youth Risk Behavior Surveillance System (YRBSS) from 2011 to 2017 were analyzed for this study. Physical education was measured as follows: In an average week when you are in school, on how many days do you go to physical education …

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The Natural Environmental Factors Influencing The Spatial Distribution Of Marathon Event: A Case Study From China, Zhanbing Ren, Yifan Zuo, Yudan Ma, Mu Zhang, Lee Smith, Lin Yang, Paul D. Loprinzi, Qian Yu, Liye Zou Apr 2020

The Natural Environmental Factors Influencing The Spatial Distribution Of Marathon Event: A Case Study From China, Zhanbing Ren, Yifan Zuo, Yudan Ma, Mu Zhang, Lee Smith, Lin Yang, Paul D. Loprinzi, Qian Yu, Liye Zou

Faculty and Student Publications

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. Purpose: The purpose of this study was to investigate the influence of natural environmental factors on the spatial distribution of marathon events in China, and to identify the suitable natural environmental factors for the marathon events. Methods: Geographic information system (GIS) spatial analysis tools were used to perform coupling analysis, e.g. overlap, neighborhood, intersection and buffer for terrain, climate, air quality, mountains and water resources with 342 marathon events held in China in 2018. Results: The results indicate that the spatial distribution of marathon events in China is negatively correlated with …

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An Investigation Of Basic Psychological Need Satisfaction In Small Groups, Lauren Jordan Mar 2020

An Investigation Of Basic Psychological Need Satisfaction In Small Groups, Lauren Jordan

Graduate Student Council Research Grants

Overview: I am a fourth-year graduate student in good standing in the experimental psychology program at the University of Mississippi and am working under the direction of Dr. Carrie Veronica Smith. I plan to use the Graduate Student Council research grant program to conduct a study for my doctoral dissertation, which I plan to propose in Spring 2020. For this project, I will investigate self-determination theory. Specifically, I want to study how individual’s satisfaction of autonomy, competence, and relatedness relates to these same needs in other group members while they engage in a cooperative task, as well as how satisfaction …

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The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes Mar 2020

The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes

Graduate Student Council Research Grants

Overview: As a student in the School of Journalism and New Media, I will receive my Masters of Science in Integrated Marketing Communications August 2020. In order to experience the full breadth of the program, I aim to conduct field research at various environmentally conscious companies through support of the Graduate Student Council (GSC). This GSC project will ultimately explore attitudes toward sustainable consumption and identify the level of impact environmental marketing has on purchase decisions. By analyzing current marketing strategies with the suggested brands while dually examining target audience responsiveness, receptiveness and purchase behavior, I aim to reveal the …

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